This Business Round Table by Exit Your Way® features Jonny Kingman man talking about “Outbound Marketing”. He studied business administration and management at Whatcom Community College and Bellingham Technical College. Kingman is currently the Chief Revenue Officer for Exit Your Way. He focuses on outbound marketing and driving revenue for our clients.
Jonny and Damon discuss how knowing your target audience is key to outbound marketing efforts. Kingman also talks about how prospects contacted will likely ask the questions of “Why me and Why now? He explains that if the message answers that question, it will help them be more effective.
The video goes on to answer questions like: What are effective effective methods of outbound marketing? How to use emotional relevance to connect more with your target audience. How many touches does it take to before a prospect responds or interest is shown, etc.
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Outbound marketing is an important aspect that every business needs to be able to navigate in order to be successful.
Thanks to Jonny for sharing his time and knowledge.
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