After being involved in hundreds of transactions we know that buyers love momentum. Not potential. Momentum.
Often business owners talk about the unlimited potential that a new owner can realize. This is great and buyers MAY buy a business for it’s potential, but they won’t pay for it.
If you are selling a business and want a premium for your business you need to move past potential and get to momentum.
Exit Your Way® delivers momentum to our client businesses with elite resources, strategic focus, specialists, talent and human capital, sales acceleration, growth and value management, technology and more …
Steps to Exit Your Way®
The Process
There are 3 primary phases in the process to exit your business on your price & terms; readiness, value step-up up and selling a business. Each phase there are several steps and each step has multiple tasks.
The following action steps are highlights of our method:
• Assess seller objectives
• Create a full business readiness assessment and valuation
• Establish goals, and develop Exit Your Way action plan
• Create Management Advisory Board to provide weekly and monthly deal readiness status
• Develop customized marketing materials tailored for each client
• Implement a marketing strategy that reaches a worldwide audience
• Pre-qualify all buyers to assess motivation and financial qualifications
• Navigating the sale, coordinate closing including due diligence and overall seller assistance
PRE-MARKET PLANNING
A successful business sale hinges on the planning!
• Pre-Due Diligence – prepare materials & answer questions that buyers ask before they ask. Surprises kill deals.
• Business weaknesses – Deliberately disclose weaknesses to potential buyers and turn into opportunities.
• Buyer Profile -Develop a detailed ideal buyer characteristics to help in the search.
• Marketing materials – Prepare the summary and confidential marketing materials describing the opportunity.
MARKETING THE OPPORTUNITY
EYW utilizes proprietary systems for getting your business in front of 3 – 4X more interested potential buyers than our competitors.
Our comprehensive operational, financial, and marketing materials allows our Team to communicate your business’s unique value to potential buyers.
Potential buyers interact with experienced operators well versed on your business and speaking their language.
These methods find more and better matches, accurately communicate value, and drive business prices higher.
Timing is Everything”! Timing IS manufactured!
• Momentum is created
• The uptick is emphasized, creating buzz
• Auction atmosphere
DUE DILIGENCE
Offers have been presented and analyzed. You have accepted an offer and a Letter of Intent from a great buyer.
You are only 50% of the way there. LOI’s are non-binding. They commit you exclusively to the offer, but the deal can be withdrawn at anytime. The offer can be re-negotiated based on things discovered in diligence.
Diligence often is 60 to 90 days and if it takes longer than 90 days your chances of a deal are reduced by 50%. Time kills deals!
With Exit Your Way® planning we significantly shorten the diligence process thus increasing the chance of getting to the finish line. There is no substitute for doing your homework.
CONFIDENTIALITY
We are sensitive to our client’s need for confidentiality in approaching the market place. We utilize a proven and tested process for confidential sale.
As a firm we are committed to confidentiality for our clients to protect their business, their privacy and any industry or trade secrets; therefore, we require all interested parties to sign an onerous Confidentiality Agreement (CA), as part of the pre-screening process. All potential buyers are screened and qualified for suitability to participate in the transaction. All Client confidential data is controlled within secure online portals that allows complete control of access to business information.
This is a proven process and standard of service that our clients expect and appreciate.
