How to Become the Disruptor, Not the Disrupted

In this episode of The Faces of Business, Paul Daniels, Jr., international speaker, bestselling author, and board advisor, shares his insights on “How to become the Disruptor, not the Disrupted,” a topic that promises to be enlightening and transformative.

In this episode of The Faces of Business, Paul Daniels, Jr., international speaker, bestselling author, and board advisor, shares his insights on “How to become the Disruptor, not the Disrupted,” a topic that promises to be enlightening and transformative.

Renowned as the “Innovation Whisperer,” Paul is celebrated for his unique concept of Peripheral Thinking™. This approach empowers leaders to innovate, challenge conventions, and find new growth pathways, ensuring success in various market conditions. We uncover the secret skills that have enabled disruptors throughout history to thrive, offering you a choice – to be a disruptor or to be disrupted.

We delve into the skills needed to challenge conventional wisdom and industry best practices. Paul covers embracing broader perspectives for setting new standards of success and future-proofing their businesses against unexpected changes.

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Paul’s rich experience of working across various industries and countries provides new ways of thinking, feeling, and acting, transforming individuals and organizations alike.

Today, the Livestream starts with Damon’s enthusiastic tone. He starts the conversation by inviting Paul to share his professional background.

In a candid revelation, Paul opens up about his journey, beginning with a playful admission of “faking it” and his LinkedIn profile being a “lie.” He shares that he grew up moving frequently, living in twenty-seven houses by the time he was born. This nomadic lifestyle taught him to read people in new environments.

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Despite being labeled negatively in his early years, Paul started his first company in his late 20s, sold it before turning thirty, and climbed corporate ladders, generating over $1.3 billion in revenue by age 39.

At 40, he was diagnosed with dyslexia, which brought clarity to his unique perspective and skills. Being dyslexic was more of a learning difference than a disability. Paul believes dyslexics “see more of the periphery,” which is “clearer than most people.” He harnessed his innate abilities, translating them into what he calls “peripheral thinking.” Through this approach, he has helped clients in 31 industries and 27 countries achieve significant milestones, such as new market penetration and two and a half billion dollars in annual revenue.

Paul discusses the scarcity of cognitive skills in demand by employers, as identified in the World Economic Forum’s Future of Jobs reports every two years. He says 80% of these sought-after skills are inherently present in dyslexics. Paul illustrates the historical influence of dyslexics, citing figures such as Henry Ford, Edison, JFK, Agatha Christie, Erin Brockovich, Barbara Corcoran, Richard Branson, Muhammad Ali, and Kobe Bryant, all known innovators with dyslexia.

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He further opines that unconventional learning methods are often necessary for traditional education systems to cater to people with dyslexia. According to Paul, they inherently possess heightened visualization and broader peripheral vision, leading to what he terms “peripheral thinking.”

Paul distinguishes peripheral thinking from lateral thinking. Connecting seemingly unrelated ideas from various industries enables dyslexics or those practicing peripheral thinking to create novel solutions and approaches.

Paul Daniels Jr. guides the audience through a three-minute exercise, engaging their imagination and following his lead. He stages in a mountain field, introducing a significant challenge rising like a monolith. Participants use their hands to block their view partially, simulating a challenge obstructing their vision focusing on peripheral vision.

He introduces a 360-degree review, advising moving 100 yards to the right for new insights. Paul makes the audience understand diverse perspectives, urging the inclusion of individuals outside one’s team, industry, or network. He advises the creation of a “peripheral resource library,” where insights from various sources contribute to problem-solving and innovation.

Admiring the relevance of peripheral thinking, Damon says it is the ability to be innovative and, at times, considered “crazy” for leading the pack.

Meanwhile, Paul passionately asserts that individuals, regardless of dyslexia or neurotypicality, business experience, or entrepreneurial stage, can access everything needed for success. He introduces the concept of interpreting skills demonstrated in the mountain field exercise. He says peripheral thinkers at NASA actively contributed ideas, and Paul notes that approximately 50% of NASA staff is dyslexic.

Damon touches on the current trend of integrating AI into unexpected areas, demonstrating the versatility and impact of innovative thinking. Paul responds that despite the recent popularization of AI, it has been present for decades, especially in mathematics.

Moreover, the guest expresses his passion for sharing peripheral thinking, aiming to reach 100,000 executives by 2025 and a million by 2030, illustrating his ambitious goals for spreading innovative perspectives.

Damon inquires about Paul’s anticipation for 2024, asking him to share one aspect that excites him.

Paul shares how he intends to apply a peripheral resource library matrix, combining the wisdom gathered by his friend, a National Geographic Explorer with a Ph.D. in Social Anthropology, who studied societies without written language and technology from Google and AI. The focus is on leveraging centuries-old wisdom from diverse cultures to address current and future issues.

Damon sees the great potential of AI and its ability to retain knowledge and prevent forgetting valuable information.

In turn, Paul shares a practice with clients where they recall fond memories from their youth. This exercise swiftly generates entries for their peripheral resource library, creating a valuable repository of principles within a short time. The process involves succinct sound bites that trigger memories of group collaboration to accumulate practical examples and solutions for achieving objectives.

Damon inquires about the feedback Paul receives from people he works with as they learn to put things together using peripheral thinking.

People working with Paul often express surprise at the depth of their newly gained knowledge and realization of what they had been missing. He advocates for expanding awareness and giving equal voice to all experiences. Clients frequently return, acknowledging that adherence to conventional practices might place them in the middle of the pack, making them vulnerable to disruptions.

Damon queries Paul about the potential impact of utilizing peripheral thinking beyond disruption.

The guest opines that embracing peripheral thinking initiates an organizational cultural shift, developing a richer work environment that drives innovation and growth. These organizations become thought leaders in their industries, expanding into new sectors by recognizing opportunities identified by disruptors from other fields.

Peripheral thinking provides foresight to overcome future challenges, creating positive disruption and enhancing companies’ collective knowledge and experiences across industries. Executives in this process often dedicate time to collaboratively address global challenges, fostering an international community of thought leaders committed to positively influencing the world.

Moreover, Paul shares an innovative approach to onboarding new employees by encouraging them to challenge the company’s established practices. He advises valuing the fresh perspective that individuals, especially those from university, bring to the organization.

Paul proposes a mentorship process that guides newcomers through corporate procedures and fosters an environment where new ideas and experiences are embraced.

The show concludes with Damon thanking Paul for being here today and sharing insights on peripheral thinking.

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46:26
SUMMARY KEYWORDS
peripheral, dyslexic, apply, people, learn, industry, today, periphery, ai, challenge, experiences, change, started, business, skills, clients, paul daniels, company, achieve, decades
SPEAKERS
Paul Daniels Jr, Damon Pistulka

Damon Pistulka 00:01
All right, everyone, welcome once again, the faces of business. I’m your host, Damon Pistulka. And I am super excited for someone I have been waiting a long time to have on the show today. I’ve got with me today we’ve got Paul Daniels Jr. from peripherial thinking, the man that teaches people how to be disruptors. And we’re going to be talking today about how to become the disrupter. Not the disrupt dead. Thanks for being here today, Paul.

Paul Daniels Jr 00:32
My pleasure, longtime watcher and listener first time guests. Thank you. Oh, this

Damon Pistulka 00:37
is gonna be fun. This is gonna be fun. I look through your stuff. I mean, I love people that intentionally want to be disrupting the business, what’s their in and just making things different? And let’s get started, man. So we always like to start out with you tell us a little bit about how you got where you are today. What really learn more about you and your journey here.

Paul Daniels Jr 01:07
Sure, so I faked it and everything that’s on my LinkedIn post or my profile is absolute lie. So I’m really nobody, I just worked my way into your show. Gotta get a little fun out before we get Yeah. So gosh, where I got today, I’ll make it short. But I grew up, we moved a lot. I’m in the 27th house I’ve lived in since I was born. So I had to learn how to read people in new environments. My dad used to say, you know, you can love something here. You can hate something here. It’s your choice, but we’re here. So throughout that, you know that journey I also was labeled with some not so pleasant type titles like lazy, stupid, the daydreamer outsider. And of course moving from school to school didn’t help with the university that actually started to follow me into my professional career started my first company sold it when I was started my late 20s Sold it before I was 30. By age 39, I climbed several corporate ladders and had generated about 1.2 $1.3 billion in new revenue for companies and clients and, and I was still I was an executive and I was still an outsider, like Paulo. We liked your ideas, and we love the results, but we don’t get you because you’re not like everybody else that’s sitting around. Yeah, true. But here I am. Age 40. I was diagnosed with dyslexia. When our daughter was diagnosed, and a light bulb came on for me and I thought, oh, okay, a lot of things started to fall into place. And now I had this language that described the these innate super skills they call them that Dyslexics are born with innately. And dyslexia isn’t necessarily a disease or disability. It’s just a learning difference. We learn things differently. But because of that, our brain is also wired differently. That was the genesis that was the beginning of me, recognizing how I had been helping clients and companies. And fast forward to today, and I’ve helped clients in 31 industries, 27 countries, and we’ve achieved a number of things new market presentation, penetration, massive market share two and a half billion dollars in annual new annual revenue. All of that. Doing this dyslexic thing now translated for nearly neurotypical people into peripheral thinking. So you don’t have to be dyslexic to be super successful, though many of the successful people that I can list off, you’d be maybe surprised that are dyslexic, but they are and they’re innovators. They’re the disruptors not the

Damon Pistulka 03:53
disrupted. Yeah. Yeah. This is interesting when we talked about this before I was thinking on this. So how do you think that the, the dyslexia really helps you in what you do?

Paul Daniels Jr 04:11
So depending on what study you look at, and there’s a lot of them, there are 1819 skills and cross six categories. And the World Economic Forum every two years puts out their future of jobs report. And over the last four reports, they’ve been pointing to the set of cognitive skills that are in the highest demand. Unfortunately, there’s the fewest number of people in the workforce with those skills to fill the demand of those skills. 80% of them are found innately within dyslexics. So again, you may or not, may or may not know it but look at innovation throughout history. Dyslexics are there. They raise the bar for their profession and create new professions. Henry Ford, Edison, JFK Agatha Christie, Erin Brockovich, Barbara Corcoran, Richard Branson, Muhammad Ali and Kobe Bryant list goes on Walt Disney, it is just it goes on and on all innovators all dyslexic. The difference is that as a dyslexic in the education system, we have to cheat. Now, not cheat, cheat, but we have to find ways to learn that conventional views and traditional approaches don’t resonate. So having I’m looking at the teacher, I’m looking at other students, I’m looking at where what page, are they on, looking around the room to pick up cues? What in the heck are they reading? What how can I learn, we also are born just with this innate ability to visualize. It’s medically proven we have a broader peripheral vision. Who knew, which is part of the reason I call it peripheral thinking? Yeah, we see more, we see more of the periphery. And what we see in the periphery is clearer than most people. So we can pick up cues that other people aren’t even noticing, I can pick up a cue in my periphery and know something’s happening, and be prepared for that before it ever gets to me. Now, you take that physically and make it more theoretical or business approach, I can see changes that are coming before they become trends. I can prepare before something happens in order to innovate before that happens beyond something that does happen. So some think about it as like lateral thinking. And that’s true that there is lateral thinking. But peripheral thinking goes beyond that. Especially as a dyslexic, we go beyond the just seeing things from different angles, we go way into the periphery, and learn from that, and bring it back and we go back into the periphery, which take us to another step and another step and another step, and bring all of that stuff back. And we store it mentally, our brain is our secret database of wisdom. And what we see in here always reminds us of something else. So doing that and being exposed to a number of industries. Allows Dyslexics or people that learn peripheral thinking to connect seemingly unrelated ideas and thoughts in the HMM all solution and combine those in unique ways to do things no one else has done.

Damon Pistulka 07:35
Wow, that’s really something.

Paul Daniels Jr 07:38
Was that too long? I’ll try to you know, no,

Damon Pistulka 07:39
no, I wasn’t. It wasn’t too long. I’m just trying to think because it’s. So give me an example if you can, of how this works. Sure.

Paul Daniels Jr 07:49
Okay. Okay. So if you’re doing if you’re watching this now, and you’re not driving, then we’re going to do like a three minute exercise. Is that okay? Okay. Yeah. Okay, cool. All right. So here’s what we’re gonna do. There’s only two rules to this exercise. The first is that you need to bring your imagination. And the second is you need to follow my lead. Okay. So we’re going on an unconventional journey. Imagine that you’re standing in a mountain field, a large mountain field covered with wildflowers. The sun is warm on your face. Eretz. Christen cool, it’s early summer. And as you look out onto that mountain field, bam, right in front of you is the biggest challenge you’ve ever faced. Okay? And it’s like rising like a monolith out of the flowers. So take a hand and put it in front of your face. Don’t cover your eyes completely. Just put it in front of your face. Awesome. Damon’s watching. But all the rest of you okay, you better be doing this too. Okay, cool. So you can’t see what’s right in front of you. But what can you see? Well, you can move your eyes up, down, left, right. In fact, right where you are, look around and find something that you haven’t noticed before. Okay, you anything mark on the wall shadow. Okay, you can take your hand down, you got it. Cool. So this is my home office been my almost 20 years. And the lights coming through the blinds right here. Really unique way. So that’s what I saw. So you may not know all the details of what you notice. But you can acknowledge that it’s there, right? That’s peripheral vision. Now look at that thing that you noticed in your periphery. What was it for periphery is a little clearer, because you’re looking at it, just to get a little bit more detail, right? That’s peripheral awareness. So imagine, because we’re looking at that object in the mountain field. Imagine that you move to the right, say 100 yards, so I moved to the right 100 yards. What does this new vantage point uncover about my challenge that monolith? Well you get some more details, maybe the size and its depth and so on and you can continue That journey around the obstacle back to original starting point in a circle that you take your team with you. That’s a 360 degree review, right? Yeah, yeah, common. But your view of that challenge is still from your perspective, perhaps filtered through your team’s set of professional experiences. From that position, say 100 yards to the right, said, look at your challenge this time, this this time, look around. Now, what can you see? Well, likely there are other objects, maybe different terrain, and there, there are people, but those people, they’re not part of your team, your company, your industry, your network, and they’re not looking at your challenge. They’re looking at their own challenge. Yes. Those people have their own approaches and processes to overcoming challenges, to achieving goals exceeding goals. Their experiences may be just what you need to see your challenge from a new alternative perspective, using a different reference. Going into that periphery, I learn something from that individual, break it into its elements. And now I have the ingredients to apply whenever, wherever however I choose. Building that repository I called peripheral resource library is, is the jam, that is what makes it all work because you add the skills to that how to use the information, how to analyze how to visualize how to how to create, to communicate, to postulate to, you know, it goes on and on, right, these different skills, digging in and making it work. I had a client in the healthcare industry, very long story, but short, calls me from vacation in Hawaii and says, Oh, my gosh, I got it, I finally get what you’re talking about. I got this text from the hotel thanking me for coming. And I want to do the same thing for patients in my hospital. Now this was 2010. Texting was around. Yeah, but not in the healthcare industry. You can thank Jennifer Johnson, and you can take me if you like. But we started that in 2010. She literally brought it back from Hawaii and said, This is what we’re going to do. Because our patient satisfaction scores are going down. We want to communicate with them while they’re here, not just the nurses, we want to give them a voice. Tell the people that are with them. Hey, if you’re staying overnight, here are the hotels nearby. Here are the restaurants nearby. Here’s the bathroom locations on the floor that you’re on. Here’s where the cafeteria is here, the hours here’s where the doctors coming next, etc, etc. Alright, yeah, she’s now the chief Patient Experience Officer for 12 hospital healthcare system. She was the director of patient engagement in 2010. So she’s grown quite a bit. Yes, if that makes sense. Does that give you Yeah,

Damon Pistulka 13:03
it does. It does. And it’s it is very interesting, though you make that you make the point of how someone else’s solution or approach to a completely different challenge completely different industry can be so relevant in what we’re doing in our own day, or where we’re at today.

Paul Daniels Jr 13:27
100%. Yeah, yeah. We see pretty crazy. And you see that name and the work that you do with your clients. They’re not just in one industry. And even if even when we take manufacturing, right. Manufacturing is not a vertical. It’s like a huge tube, right? Yeah. So we need those discrete and process and all these different things that that are special.

Damon Pistulka 13:55
Yeah, right. So many differences across any of them. Right? Yeah, you’re exactly right. It could be working with liquids. It could be liquid solids, you could be working with different kinds. It could be big, small, different. Yeah,

Paul Daniels Jr 14:07
it’s absolutely. And yet, I can show you how a baker in Bulgaria connects with a steel mill in Spain. How a movie theater in Malaysia is relevant to a distribution center in Denver. How, though we all had a parent or grandparent that did that you are special. You’re one of a kind. You’re unique. We take that into our businesses and we go Well, look, not anybody can solve this because you really need to know what we do. Okay, what you do is make money, save money and mitigate risks. That’s what you do. So if I can help you see how someone else in FinTech In software, in travel and leisure, in health care, does that really well? The elements are there, why wouldn’t you want to apply that to your business? Yeah, yeah,

Damon Pistulka 15:16
there’s so many things that sets the the peripheral thinking as you’re, as you call it is so relevant because you can these these things. And the nice thing about them is, it can be used, like your example of in the hotel, and then bring it into healthcare. It’s revolutionary and healthcare at that point, night. And it’s, and you can be the crazy one. And that’s awesome, because you’re out there leading the pack. And like you said, that’s how you become the disrupter, not the disruptive because you’re, you’re keeping your eyes open, as you say, in the periphery, seeing what’s happening, that I can apply to what I’m doing today. Right? Yeah. Yeah.

Paul Daniels Jr 15:59
If you look at at agile, and you apply that to the ER, or they call ed department, the emergency department at a hospital, you’ll see the similarities. Absolutely. Where you think they gotta? Well, it’s salt made my perhaps like me that didn’t say, Well, you know, this is actually from the 70s. It’s MRP. Before it was MRP. Two, and we’re just applying the principles of a good a good value chain. This is supply chain, I’m just applying that. And I’m applying, you know, rapid development team methodology and a little bit of political communication, all of that to help you do your job better, faster, smarter, with more revenue, more income, less expense, and no risk. Yeah, like no risk. I mean, how risky was it for the hospital to take that technology and apply it? No. I mean, we had HIPAA all that we had to make sure that we were keeping things private, but it was there. It took less than 90 days to implement it. Boom, off it goes.

Damon Pistulka 17:13
That’s cool. That’s cool. Well, we have John, he’s dropped a comment. Gave him a little pat on the back. That’s good. Good for him. Right on boys can see it. And then Henry, he dropped a rather long comment, but yes, I agree. He’s got to you got a bit to say there. Several steps of color. Yeah, you’re right. It’s, it’s you gotta you got to, this is the thing that I always say, you know, I bet you love this. When you’re going into places and you go, Well, this is how we’ve always done it. That to you has got to be like, Okay, I walk

Paul Daniels Jr 17:54
up and I go, Oh, this is awesome. This is gonna be so great for you, it’s gonna hurt a little bit, but it’s gonna be so great. When you realize this. Right now, anybody that’s listening, dyslexic neurotypical, business owner, first time, third time, ready for an exit. Not quite ready, right now, you can access everything you need to achieve anything that you can imagine. Right now, and I’m no preacher, I’m not selling snake oil. Right now you can access everything you need to achieve anything you can imagine, when you know where and how to look. That’s it. Where to look is everywhere. How to Look is kind of with an open peripheral thinking mind. And there’s lots of skills that go with that. In fact, the mountain field that we did, that’s called interpreting, that’s an interpreting skill that takes information from the periphery and interprets it in new ways. So that it can be combined with other things. The elements can be added together, to use as a filter, to see your future through to use as a tool to overcome a challenge. You’ve got access to everything you need, the elements for everything that the world needs already exist. I mean, I’m not trying to be like woowoo and esoteric but an adult as an adult, you don’t have to create an atom it exists. Yes, dirt exists. It’s the combination of these things that already exist that are fascinating, that create what we enjoy today. The space program, right? Nobody said, JFK says, hey, 1961 we’re gonna put a place a person on the moon by the end of the decade. The conventional wisdom people were like, they passed out they were drooling on themselves. I had no what to do to do with that statement. Peripheral thinkers said let’s get to it. And NASA cast this net and asked every industry around the world. Give us your ideas. We’re taking them Oh, and by By the way, NASA actively recruits Dyslexics, about 50% of NASA is dyslexic. Just so you know. That’s so cool. I’m all in July 16 1969, Atlanta personal moon. So what does that mean to us today? What do you like solar panels came from that water filters, running shoes. I can go on there’s hundreds and hundreds of byproducts from that interpreting skill that we we do today. The elements were already there. It was just the application.

Damon Pistulka 20:36
That’s a great point because you’re bringing the the example of NASA but it is applying these same elements in other areas, like you talked about agile, right? Agile is a reincarnation of other things. But now you see agile being also used in other industries outside of software to make their their performance better, or you see like you say, the texting moving into other areas, and, and even even things like, well, that everybody talks about now is AI and how AI is really using AI in somewhat innocuous places where you go, why would you ever use it there? And you go, wow, that’s, that’s crazy. Cool.

Paul Daniels Jr 21:19
Right. And AI has been around for decades. Yeah. It’s it’s, it’s just now like, wow, look at this new technology. And those that have been involved in are like, oh, so we’re the cool kids now. Right on? Yeah. around for a long time. It’s just now input in a way that is easy, more easily acceptable. Or accept assessable? Yeah. Yeah. But it’s been there for ever. Because it’s mathematics. Mathematics has been around since you could count.

Damon Pistulka 21:55
Yeah. Yep. Yeah, yeah, that’s so

Paul Daniels Jr 21:59
much fun. I’m having the time in my life. And I just hope God lets me stay on this earth longer, because I’ve got 100,000 executives to share peripheral thinking with by the end of 2025 and a million by the end of 2030. Those are my big goals.

Damon Pistulka 22:14
100,020 25.

Paul Daniels Jr 22:18
And I’m right at about 15,000. This first year, started just this year. got plans for 2024 to ramp and 2025. Yeah, big, big, big, big you go.

Damon Pistulka 22:31
There you go. We got John Worthington is research is the underpinning of resourcefulness. Yep. You gotta you gotta know before you can do. That’s for sure.

Paul Daniels Jr 22:42
The Can I just comment on that? Very briefly, Damon? Yes, yes. Do the research. In that’s John. Hey, John, do you go to a coffee shop ever? So if you do, there are lessons there. You don’t have to go to Hawaii, though. I like to tell people that the best ideas are in Hawaii just to give him a chance to go. But yeah, Fred’s coffee shop around the corner. The guy that I meet in the hardware aisle, Mike, at my local Home Depot. I learned stuff from them all the time that I can break down and go, Oh, that principle applies to what my client was talking about just yesterday. Huh? How about that? I can use that. So that’s the How to Look where to look, the where to look is truly everywhere. Everywhere,

Damon Pistulka 23:31
everywhere. Yeah, it is. So in sometimes, in my experience, and I’m not practices you some of the simplest use things you see happening somewhere else are such an eloquent solution to a very difficult problem. So in another situation, right?

Paul Daniels Jr 23:56
I just thought of one. Have you ever watched servers at a pretty busy but still high end restaurant going through the doors? How they move almost choreographed? They know how to move their bodies and use the space? How do we make it that simple and elegant for our clients to work with us? That they know what door to come in that we’re coming out and then we’re making room for them? Right? That’s just that truly right off top? My head from what you saw? Yeah. Yeah, that’s a principle and that can be applied. And so study a little bit more about how do they do that? Well, is it experience it’s, it’s just common sense. How do they get to that point? Now I’ve got the true principles I can apply to my business.

Damon Pistulka 24:53
So as you’re looking forward to 2024 What are What’s What’s one thing that you’re like, Man, this is really got me excited.

Paul Daniels Jr 25:07
I have a I have a friend of mine who has been National Geographic Explorer for decades. And she studied, she has a PhD in Social Anthropology. Wow. Studying anthropologically, the societies, especially those that are, didn’t have like a written language, but are still live Amazonians and live on the oceans and stuff. And in she has this repository over decades of meeting with these people have their their words of wisdom, their truth, their ability to see things and apply different approaches to different situations. So that along with with Google, and you know, their search engine and our AI, I’m, I’m excited about the possibility of applying this peripheral resource library matrix as a way to allow more people to access this wisdom and contribute to it. All right, it certainly plays along that the AI realm, but it’s focused primarily on conclusions and categories and things that allow people to, to really wrestle with some of the biggest challenges that we as a world face, using the wisdom from centuries. centuries and centuries, maybe millennia. Yeah.

Damon Pistulka 26:41
Yeah. That’s so cool. That’s so cool. Because yeah, we wouldn’t together and apply. This is the thing that amazes me when you really think about AI is it doesn’t forget, right. And I think that one of the things that we do throughout life is we we forget so much that would be relevant in in the situation right now. That AI can help us keep that memory and then that knowledge and then apply it right? And the situation will you need it and the application that you’re talking about would be so cool, because you could go okay, this is from the Vikings, or whatever it is. And this is the great thing to do right in this situation, because they found it very successful. Yeah. And

Paul Daniels Jr 27:34
we assume that we have a lot more lessons in us than we give ourselves credit for. Yeah, I work with clients and executive teams, one of the first things we talk about is a fond memory from their youth. And they have no idea why we’re doing that. So I’m not going to tell any more, because there may be some clients on the call. But in essence, it’s conjuring up a memory. And I showed them how that memory has principles that they can apply, like now. And within three or four minutes, they’ve already created an entry for their peripheral resource library. And within weeks, they’ve got 1000s. And I’m not talking about spending all day doing it, they feed off of each other. And as a group, they start to feed and we’re not talking about paragraphs, we’re talking about just sound bites that remind them of what that was, and in essence, allows them to say, well, we’re trying to do this. What other examples do we have of, of achieving that kind of objective? And how did we How did other people get there, even as learning to ride your bicycle? There’s principles there that can be used to achieve that goal.

Damon Pistulka 28:50
That’s cool. Yeah. So when you’re working with people doing this, and you’re really helping them, tap into this, and learn how to, you know, really put things together this way? What are some of the things they come back and say to you?

Paul Daniels Jr 29:12
I didn’t know I knew so much. And I and I didn’t realize how much I was missing. Okay, by discounting the experiences and other industries, you know, that can be conventional wisdom. And industry best practices are often defined by that industry’s leaders and experts. It’s always well intentioned with a guide for following these best practices. But without a broad set of experiences that can also be advice that’s from narrow perspectives. Right? It’s, it sets organizations up to be disrupted. The following Following unchallenged convention, you risk being marginalized in some cases become irrelevant. To avoid that, it’s expanding that and giving all experiences equal voice. I’m not saying make it loud and crazy in your head, you can’t think straight, it’s just being aware that there are more things out there for us to learn and use. And when we do, we give them value. And that that’s what these they come back and say, I didn’t realize that, that my striving to be the best person best company applying these best practices, was going to put me right in the middle of the pack, and make me a target for the next disruption in would actually weaken my ability to adapt, or better yet to plan ahead of see in advance the coming disruption, and be on the other side of it when it hits. Or, in the best case, be the one that creates the disruption that others must respond to.

Damon Pistulka 31:14
That is a precision that most business people if they knew how it was, would want to be there. That’s for sure. Yes,

Paul Daniels Jr 31:21
and I’m, I’m so proud of the companies that I’ve worked with, and their ability to do that. And to continue to do that. And it’s a little bit of a secret on their behalf. And they understand too, that the time for secrecy is over Paul’s going all in 100,000 by the end of 2025 a million by the end of 2030. Because everyone needs this ability, because the disruption will be more frequent, more dramatic than what we’ve even seen in the last three, four years. That’s nothing compared to what will come. So prepare now or respond later. Your choice.

Damon Pistulka 32:09
wise advice right there? Because the

Paul Daniels Jr 32:12
guy that’s so young, I mean, I’m only 42. So

Damon Pistulka 32:19
yeah, it’s, it’s it, this is the thing, you’ve taken this to a level where you can actually enable business professionals to really think about and apply what they probably already know, or I’ve seen in their situation now that will radically change their business. And their success and and their lives.

Paul Daniels Jr 32:51
without disrupting them in a way that is untenable. And unsustainable. Is it is a radical, it is a radical change that is simple to apply. It’s a mind shift. And you’re off and running. Yeah.

Damon Pistulka 33:07
Yeah, that’s just it. Because once you learn, and you learn how to incorporate perspective, I’m sure that it gives gives people that it’s kind of like having having a good tool set. Right, I can fix it when I’ve got a good tool set. And, you know, so, as you look forward, you’re gonna get 100,000 people by 2025 2024 has to be an exciting year for you. You

Paul Daniels Jr 33:37
can only imagine, I’ve just given up sleep. So I’m not sleeping until I’m 2025. And I’ll rest in January of 26.

33:46
There you go.

Paul Daniels Jr 33:48
23 is gonna be great. You’re

Damon Pistulka 33:50
getting a nice nap after that. So the if, if people want to talk with you about this, where’s the best place for them to get a hold of you? Not that I wanted to offer conversations, but I just think I want to put that anywhere right now. Yeah, sure.

Paul Daniels Jr 34:05
So you can find me on LinkedIn, Paul Daniels, Jr. and the profile picture looks kind of like this. So it’s kind of easy to match it up. Or you can also go to peripheral thinkers.com which is also Paul Daniels, jr.com. And there you’ll see a bunch of stuff. I’ll also say that it is under construction is a facelift has been long time coming. And I know the elements now it’s the execution.

Damon Pistulka 34:39
Yeah, very good. Very good. So as as you’re looking forward, and we talked about you talked about some of the things that are exciting right now. What are some of the things that you believe can happen If people utilize peripheral thinking appropriately in their lives and business beyond disruption, right, because we all talk about that. But when we talk about solving some of these bigger issues that we talked about that, that today, like engaging people, and being better leaders or having, you know, people that have more fulfillment in their, in their lives and their work, what are some of the, you know, just the core issues that you think we can help to solve with appropriate linking?

Paul Daniels Jr 35:29
Well, the first is that as a, as a leadership team embraces it, and starts to talk about the direction of that company, to the staff, there’s going to be a couple of hands that that raise up and go, I’m, I really understand what you’re talking about. Okay, so those are your dyslexics. Those are the people that that get you. So begins to change the culture, not in a forceful way, but in an organic way. Because this is discovery, this is sharing new things with people. And everyone learns. So it starts to change the culture from task oriented and, and specific. Business Process kind of approach that doesn’t go away, it adds in a new layer of experiences, people start bringing their thoughts and ideas from outside the work into the work, it makes it richer, more engaging, and drives more innovation, growth, efficiencies, and so on. So that’s, that’s a basic thing. Where I see organizations that apply peripheral thinking, they become very quickly the thought leaders in that industry, and go and become thought leaders in very new industries for that company, because they start to see what other organizations that are considered disruptors, from outside the industry, go and see within their own organization, their own industry. Yeah, gosh, they they don’t, they don’t do Agile, really, I mean, they, they haven’t applied X, Y and Z, guys for two decades, we can take that industry over. So they start to see that. And that then triggers, what will come next, that starts to give them the foresight challenges that we face in the next decade, will be unlike anything we’ve seen. However, like all time, when change happens, there are some people that do more than just come up with a fix there, they’re already beyond that change. They innovate. There’s others that go headlong into it muscle their way through, coming out the other side, like, whoa, we did it, we adapted, but it’s not sustainable, I’m going to have to do it again. And then some just pretend that it doesn’t even have exist and you know, their walls crumble around them. As war apply peripheral thinking. There’s more positive disruption in that we’re gathering more collective knowledge and more collective experiences from all industries to make to rise, the efficacy and the productivity, the reach the success of all companies in all industries. When you do that, as soon as that happens, and I’ve seen this, dozens of times, the executives engage, and then they see this and they recognize, well, we we solve a problem that almost nobody can solve, what else can we solve? And that are part of the peripheral thing and community start saying, Okay, I’m gonna give a week of my year up. And I will take on any challenge from the world, with others from peripheral thinking and other groups. So becomes the think tank where people go to say, how do we get more wells in Africa? How do we get cleaner water? How do we really press the the envelope on how quickly we can turn this climate change around? How can we do that? The elements already exist. Everything we need to to achieve, all of these things are already there. It’s just how we come together a planet. So I start to see a global community of thought leaders that are influencing the health and wealth of the well being of the world in a way that’s not monetarily driven. But yeah, reaps the benefits in you know, tenfold.

Damon Pistulka 39:50
Oh, yeah. Yeah. Well, that’s just the mic drop moment right there. We just need to soak that in a minute. That was that was that was that was something man? Good. is

Paul Daniels Jr 40:00
yes, 2030 That’s my 2030 You’ve

Damon Pistulka 40:02
brought it all together right there. Because, you know, what we what we thought yesterday got us here today. But what we have to think, today to get us a different place tomorrow and the day after that differently to get us to where we really need to be after that is, is needs change, his needs change, you can see it. I mean, let’s be, let’s be it, you’re 42 years, you’ve seen enough to understand that we need some change, right, we need some change, we need some people that actually are thinking because, and I have to it’s, it’s where we do, and I, I had no idea we were gonna go down this path with this. But this is really something because when you think about if we truly want to make a difference in the world, and, and people and, and as much as Gen Z’s are more concerned about it seems like now until they get a little older, we’ll see. But, you know, they’re more concerned about how they fit in and culture and these kinds of things. But really, taking a look at this, as you’re saying from the periphery, and using peripheral thinking, we can create entire organizations, and then in groups of new groups of leaders that are thinking this way, they’re thinking a much broader level, to really solve some of these big problems from a much different level.

Paul Daniels Jr 41:26
100% I had a client speak with me just two months ago, about the process that they use when someone new comes in. And and they’ve got a mentor, if you will. And I said that’s terrific. What’s the mentors, job? Mentors job is to share how you do how the company does business to the new person. And I said, that’s okay, that’s okay. I understand that. What if we did this? That person that’s new, has about six months before they’re fully indoctrinated. In your company’s culture? Where did they come from? Well, right out of university, awesome. Fresh meat. Their brain is what you need to challenge what you’ve been doing. Yeah. Give them the right to ask why. And yes, the mentor is going to help them, you know, navigate a corporate, the corporate red tape, well, yes, that’s important. Absolutely. You need to know your way around. But you don’t want to stymie any ideas, or experiences that they have. And as the young person comes in, then the mentor says, Well, you know, I remember when I joined the company, and it was different than and I remember when I was in university, and now there isn’t, we’re just like this. Yeah. So there’s no Gen, peripheral thinking is, is non generational. It’s generationally agnostic. Yeah. Doesn’t matter who you are. Everybody has experiences. Everyone has something to contribute. And everyone has something to learn.

Damon Pistulka 43:11
Yes. Yeah. And that’s, that’s the thing. I think that is a key point. And a great example of what this can really change, because valuing all these different perspectives, and really understanding how they can work together in different situations is going to be game changing. Yeah, it’s,

Paul Daniels Jr 43:35
it’s going to be even more awesomer.

Damon Pistulka 43:37
Yeah, more awesomer. Oh, John thinks it could drop another con. Another comment in here. He’s talking about. He’s talking about chat. And so it can’t get chat GP divided by zero. I don’t understand, you know, chat is just as good as the people that are developing it right now. And I don’t think that we’re quite ready for what it would it couldn’t fully do. But then we got Henry Henry dropped another one, too. It’s talking about building strong partnerships to expand our reach and influence. Yeah. And that this, this, I tell you, the peripheral thinking if people aren’t, they aren’t looking at this now in their industry. I don’t care what industry it is. I mean, we can go into all old old industries and go, this is probably where you need it the most. Just because it’s ready to there because there will be I mean, look at how many industries have been up up ended because someone didn’t think that oh, yeah, we would, we would never, we would never want to have all this information at our fingertips or so. You know, why would you need all that if

Paul Daniels Jr 44:45
something for the year 2000 I mean, yeah. I don’t even know what that means.

Damon Pistulka 44:56
To letter your date, but anyway, it’s it’s it’s Interesting how these things are going to evolve. And it’s awesome getting to talk to you today, Paul about this because it gets me excited for the future. And your goal of of helping 100,000 people before 2025 And then a million by 2020 30. Man, so cool. So cool. Yeah,

Paul Daniels Jr 45:20
thank you very much.

Damon Pistulka 45:21
Yeah. Well, thanks for being here today. I wanted it and I want to say John, thanks for stopping by the drop in the comments, Henry. And we got to John’s here today. But Paul, thank you so much for sharing your thoughts today your perspectives on on your peripheral thinking, your history and just letting us know a few ways that we might be able to become a disrupter and not be one of the disrupted right

Paul Daniels Jr 45:50
on my pleasure. It truly is. And David, I just anytime you want to do this, I love just talking with you. So book it on the calendar and let’s talk again,

Damon Pistulka 45:59
we will we will make this happen again, Paul, hang out just a moment. I want to say everyone that’s listening. Thank you for being here today. It is so cool that you guys are guys and gals are listening dropping questions in drop in the comments. It’s just love it that you’re here enjoying this with this hangout. Paul will talk and finish up after this. Have a great rest of your week everyone. Cheers

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