Cross NW identified three main points that the company needed to address. They were:
- Sales– The owner was so busy running the business that he was not able to dedicate sufficient time to sales building activities. Prioritizing revenue generating activities was also a challenge.
- Resource Development – The company had relied on the owner and a limited staff to complete the work in developing the platform data. Cross NW shored up the team with their resources and augmented the team with offshore resources to provide a deep bench of capabilities.
- Management – Implementing weekly performance (KPIs) helped to ensure profitable operations. The Cross NW team provided individual coaching to the business owner which allowed them to scale the business.
E-commerce Case Study Result
Cross NW advised on business strategies heavily focused on sales and marketing, human resources, process development and business management. Cross NW has worked with the client on a weekly basis to help the business double in less than 12 months and if results continue the business will have tripled value in less than 24 months.
The owner will be able to complete
50-year-old Business Supply Company
Owner wanted to grow business so they could sell in 3-5 years
$3 Million Dollar Enterprise Value Increase