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Damon Pistulka, Jeff Baietto
Damon Pistulka 00:02
All right, everyone. Welcome once again to the eggs a year away roundtable with me today. I’ve got Jeff Baietto with Injoy Global. And just happy to have you here, Jeff.
Jeff Baietto 00:16
So great to be here, Damon, thank you.
Damon Pistulka 00:18
Yeah. Well, you know, it’s Pete Alexander. I just want to give him a shout out here. Professor Pete Alexander, Mr. beats, yeah, Professor beat. I always laugh because Professor Pete lives 20 miles from me. And we have not seen each other. So it’s so funny. But he lives across the sound here. And so water has separated us for a while, but we are getting together this fall. Good, good, good. But he you were he had you on his, his podcast, and we connected after that. And now you’re here today. But what we’d really like to do is, is learn more about you, Jeff, and where we’re at is it really start with you? And how do you go from getting a as we talked a little bit ago, a master’s in spiritual psychology to run it and reveal founding and running enjoy global today?
Jeff Baietto 01:15
Sure, well, um, if you don’t mind, I’ll give you a little bit further back backdrop than that. So my story starts, you know, so eighth grade I was, whatever that is 12-13 years old, and I had what was what was kind of clinically diagnosed as a bad attitude. I was that kid. I’m from a small town, and I’m from a small town in Wisconsin, you know, 9000 people, and, and my dad to his credit, instead of writing it off to those terrible kind of preteen years, he gave me a tape cassette tape back then Earl Nightingale the Strangest Secret in the world, I reluctantly listened to it. And then I listened to it again and again.
And again, it was the first time that I’d ever heard anyone speak about goals, mindset, the power of our mind, the power of what we put in it, and and that’s put me on a course I then during high school, never listen to music. I was only I was a self help kid, I listened to everything I could get my hands on. And I was the most positive kid in my hometown by a lot. There weren’t very many kids but but by but in terms of that, I was I was very steeped in that and that really formed kind of a foundation for for me and and ultimately that’ll, that’ll play a role in how we got to to enjoy here.
Damon Pistulka 02:37
That is something young you know, you you you don’t hear about someone’s story like that often that they were impacted by a speaker like that at an early age and affected you that much throughout high school.
Jeff Baietto 02:53
I then got Zig Ziglar is like See you at the top series seven seven cassette tapes and during high school I could have if he was ever sick or had a you know a voice if his he ever lost his voice. I could have substituted I knew every word of every single cassette by heart and and I don’t think I could have done it with his Southern accent but but I would have sounded like I’m from Wisconsin, but I would have got through got through it pretty well. So yeah, I lived zig and and Tony Robbins had just come on Denis waitley. Yeah. All those guys became, you know, serious mentors for me at that age. Yeah,
Damon Pistulka 03:26
yeah. Well, that’s something I when he talks about Zig Ziglar my grandfather used to listen to Zig Ziglar in a car and and I you know, the tape like you said the car. And I still remember that. And really the accent the accent was always the thing that was a really, telltale. So So you did that in high school. And what what brought you then to California?
Jeff Baietto 03:49
Well, you know, when you grew up in Wisconsin, I won’t say it’s for everybody. But for me. Southern California was like heaven. I mean, it was a dream land. I remember. It wasn’t California, but it was warm. My grandparents had moved to Florida. When I was in, I don’t know, fourth grade. And it was the first time we went to visit them for Easter break. And it was the first time I was ever on a plane. And it was March and it was three feet of snow and 20 below and we got up in the middle of the night and it was awful.
And we got on a plane and three hours later we landed in in Fort Myers get off the plane, and it’s sunny and 70 and it was like a john woo movie like doves flying out of the you know, beautiful and, and I was like oh my goodness, this is amazing. And then it hit me. My parents knew about this place like they they knew about places that they chose to live in Wisconsin, so I love them.
But from that moment on, I never trusted him with any major decisions in my life. But I tell you I say that because in my mind I always had and it whether it was from a movie or something but Southern California was always this just idea like, you know, location in the world and it kind of is But so it wasn’t until much later that I got a chance to be out here. But it was always a dream.
Damon Pistulka 05:05
It is funny you say that because a fellow Midwestern nerd growing up, you know, my parents are still there as well. I, they they go talk about the winners, and they just say it’s not so bad. And I’m like, Well, okay, cuz that’s the way you have to look at it. Yeah. But you’re right there. Well, that’s cool. So you’ve been out in California for a while now. And so like, like I said, So how? Talk about that transition after you’re, you know, in college, and then beyond that, kind of get to where you’re going today?
Jeff Baietto 05:37
Yeah. So short. I’ll try to make this short. But basically, I did go to school in the Midwest as I had only applied to faraway schools that were like in warm places. But I ended up going to a small school in St. Paul, Minnesota, the only place that was colder than where I actually grew up. Yeah. But a lot of reasons brought me there. And finally, when I graduated, I was so excited to go somewhere warm, I moved to Mexico, ended up teaching English there. And then, which was great. And then I wanted to stay traveling, but you know, earning pesos in Mexico wasn’t, that wasn’t gonna work for long term. So I got came back. And I ended up getting a job that sent me to Europe.
And so I spent a couple years in Europe, working over there, which was amazing. And that was, that was a great way I had been there in college. But it was very different. When you have a corporate expense account. That’s, that’s a better way to see that’s a better way to see Europe. Yeah. And so but then I really wanted I was entrepreneurial by heart. And so I had been kind of longing for that and got a chance with my best friend from high school or from college, and his brother in law. They had started a company, a computer, a video game publishing company, so in Austin, Texas, and I ended up joining them as a partner.
And so I was in the video game industry for about five years in my 20s. And it was one of those fun stories like we started in an attic, and then we got a little bit bigger office, then we got a bigger office. And so that was my first foray into technology. And it was just a great world. But at the end of that it’s a, you know, I love video games for a lot of reasons. But it wasn’t what I was put here for. And I would, I would wake every six months and be like, this isn’t, this isn’t the thing, like.
And then I met fortuitously, I met a young woman who had just graduated from and got her master’s in spiritual psychology from this program in Santa Monica, California. And I couldn’t believe that was a real program. She had read every book I had ever read. She was like, just amazing to be in her presence. And I just whatever that was, I just wanted more of that. And so she introduced me to the program, I applied and it was, and then I enrolled for the next year. And that that brought me to California. Okay, along with it, along with a girl at the time, there was a there’s a girl, there’s, there’s usually a girl involved. So
Damon Pistulka 07:55
yeah, that happens from time to time.
Jeff Baietto 07:58
Yeah. And so when I got out here, I did my Actually, I have two younger brothers, they were they had beat me out here. They were both out here in different different capacities. But I went through an amazing program Master’s in spiritual psychology. That’s a very California degree, my parents still have no idea what that is. Yeah. But it was a beautiful program where, you know, we used ourselves as guinea pigs for two years to really, to really dissect our lives, what was working, where our, what our beliefs were, how we could, you know, change and create from from the belief level.
And it was, you know, over the, I just met some amazing people became very steeped in what was possible, personally, and, you know, kind of went on a journey there. So, that coming out of that, I started coaching, I built up a coaching practice with corporate, you know, corporate people, those that was my crowd, I wanted more balance in their life, like they were successful at money, but they wanted to get in better shape or better relationships. But the problem with coaching was you can, there’s only so many, there’s only so many hours in a week. And you really, you really top out pretty quickly. And I miss technology. And so I was excited.
At the time, my brother and I try doing something together with our first version of a platform that would help people create healthy habits. That went a little ways. And then we he was he’s an amazing chiropractor and bit was building his practice. So he got busy there. I got a few corporate clients and that got me into corporate America. And then then I met my business partner and Linda loray. She’s has an has had an amazing business career and we hit it off. She had just left being the CEO of frederick’s of hollywood. I don’t know if you know that company. That’s, yeah, so she, and she was she had a storied, you know, kind of corporate career had run lots of large organizations.
In her tenure, but had left Fredrickson was looking for her next thing. She was consulting the kind of wanted to make a bigger impact than just working with a few people in the C suite. Well, it took us about a year to kind of figure out how we wanted to work together, but we netted out figuring realizing that we could use the same technology platform that we were, that I have that we were using to help people form physical well being habits in terms of leadership and, and essential soft skills and all those things.
And we started putting that together. We had a great team of developers that helped us and yeah, we and then we got going there. So that was the beginnings. Those were the beginnings of enjoy global. And that was eight years ago.
Damon Pistulka 10:27
Yeah, now is eight years ago. So it now you so eight years down the road? If you could go back and tell your 2013 you are 2012, you whenever that started? What would you What would you tell Jeff?
Jeff Baietto 10:42
I think all at any stage of my life, if I was able to go back, I would tell myself to relax a little bit more like I, I really, you know, there’s always been an anxiety around the future for me, and I don’t know where exactly that stems from. But, you know, but I think it’s pretty common. And I think for me, the idea of being able to relax into the moment knowing that growth is going to take time that you know, that life unfolds, and things aren’t going to go the way that I wanted to wanted them to all the time. And it’s okay. And, and just to relax into the present moment that would, I think, from where I am now, that would have been great advice at any age, in the past for me.
Damon Pistulka 11:27
Yeah, I think you’re right. I think you’re right. And I suffered from that a lot in my younger years, for sure. And as, as I’ve gotten better in my mind at it, I really adopted the mindset of if I’m not going to think about this a year from now, I’m not going to really think about it too much today, and I’m not going to think about it fine. But if I am, then I’m going to pay attention to it. And really, but other than that, yeah, he’s gonna let it go. Because it does. Everything takes time. It takes time.
Jeff Baietto 11:59
It just does. And that being present, that’s a, that’s a important muscle to develop. And not an easy one. I think a lot of us, especially in the West, where we’re goal, you know, goal, goal driven, it’s all about, you know, creating and building things. It’s hard to stay present for a lot of us. And so for me, that’s a daily, still a daily practice and a daily focus.
Damon Pistulka 12:23
Yeah, yeah. Yeah, that’s for sure. Yeah, sure. So you, you will talk a little bit about enjoy, like global but that’s, you’ve got a podcast that you’ve, you’ve got how many episodes now?
Jeff Baietto 12:35
Oh, you know, we I think released our 82nd episode, today or yesterday. And we will hit 100 before the end of the year, which so and then we just started this year. So we’re gonna do 100 episodes this year, which was a monumental ask at the beginning of the year, we were hoping to maybe do one a week and, and we just we really love it. It’s a dream come true. I mean, obviously, the chance of having conversations with people I would easily pay to be in their presence is just that’s a huge gift. And we’ve got a really wonderful audience that’s continuing to grow. And I’m really grateful for that.
Damon Pistulka 13:13
That’s, that’s cool. I mean, I’ve seen some of the people at while we were talking about Khan apostle opolis and Dr. Ely, Thien Isaacs and April’s brands, Randy with Neely just a lot of people that I know, that you’ve had on it. Yeah, good quality people. And it’s, it is fun. It’s fun just to have the conversations, just having the conversations.
Jeff Baietto 13:33
Yeah, it’s one of the things when when COVID hit we started, we went from one a week to three a week. And, and interestingly, like my personal experience of life, like, catapulted so even while the rest of the world was, you know, kind of going through the, the challenges that for me, I was three hours a week and sometimes and often more, because I’d get their books and I’d read and I’d be Yeah, I was just steeped in these amazing people’s worlds. I found myself happier, more grounded, more focused, more inspired than I you know, I possibly I’ve ever been.
Damon Pistulka 14:11
Yeah, yeah. You know, I very similar situation, you know, when we, if someone would have told me a year ago that I was going to be doing the oil you say three, four hours worth of video like this a week now? I would have said, You’re freaking crazy, man. Look at me. I’m an old business dude. I don’t do this kind of stuff. But as you say, when you get to meet these interesting people and be a be a part of of their world and just understand and learn and so many incredible people just to talk to and get to hear their story
Jeff Baietto 14:51
is amazing. And I love I’m so grateful for podcasts, both having one but also listening. I mean, there’s so much content and I love the long form. You know, being able to have a conversation where a lot of our world has shifted do the shortest bite sized pizza bits that compete for our attention. podcasting is one of the places one of the few places where we kind of want, you know, Joe Rogan’s talks to his guests for like, six hours or, you know, hour, two hours. And somehow that works.
And I think, you know, for me as well, it’s been really nice, whether it’s before better, you know, before when we’re driving more, but you know, it’s just, it’s really nice to get into a conversation where you could feel like you’re sitting on the sidelines as two people are, are talking about things and, and now I always say like, it’s we live in such a beautiful time, in that we have access, unheard of access to the most inspiring, the most intelligent, the most loving the most influential people on the planet all the time. We all have access to them, and can hear what they think. Because they’re being interviewed. And they’re there’s so much content out there.
Damon Pistulka 15:58
Yes, that does. That is so true. I yeah. I don’t even know what to say via beyond that is your you. It’s mind boggling when you start to go out and you go through the podcasts. ecosphere and just look and listen in and taste it a little bit because there is so much and there’s so many different people to sample. Yeah. Yeah. So speaking of podcasts, what are some of the podcasts that you like to listen to?
Jeff Baietto 16:26
Well, I have gotten a little bit more into Joe Rogan. I love I just he’s not you know, just in certain ways. I like that. I mean, he’s just he’s at the top of the game. So it’s always curious to I who I really am liking is Tom bill. I’m not gonna sure if I’m going to say his name right, Tom bill, you Impact Theory.
He He’s fantastic. I like Lewis house house, I think is also and there’s a group of them. Ed my lead of that there’s a group of them they tend to interview almost exact same people Jay Shetty. You know, these guys, and they’re all fantastic. They’re also great interview interviewees. Tim Ferriss, obviously is, yeah, I wasn’t and whenever I can, as well, like, there’s there giants in the game. So you know, it’s, they’re wonderful. So,
Damon Pistulka 17:20
yeah, there’s some good names there. That’s for sure. And yeah, you know, it. It is interesting, too, because you can you can listen to one person that’s interviewed with different people, and it’s a completely different conversation. Yeah. And that’s, that’s a so in, in where you live there, what are some of the things that you like to do outside of working, I mean, hobbies,
Jeff Baietto 17:44
I’ll tell I have a five year old. And that’s, that’s my very favorite and biggest hobby that I have, I just, I love being a dad. It’s just, you know, I think all parents in one way or another say it’s the hardest, most rewarding thing that that we’ve ever done. But for me, it’s it has opened my heart in a way that I just, I didn’t have any reference point for before. And so a lot of it is centered around him. And, and that’s just it’s pure joy. Like since COVID. Again, we’ve been inside we’re sheltering in place with my in laws who have been amazing. And, and they’re home in Southern California here where we’re at, like, there’s a lot to do there.
As a family. My wife’s an amazing singer. They’re amazing singers. So they have a karaoke machine in the house. So we’ve got my father in law’s a great ping pong player. We’ve got ping pong in the garage, which is awesome. My mother in law they’re Chinese Americans. So and Mahjong is a big thing for her. So we play mahjong, almost every almost every evening for a little bit. And also, and they’ve got a backyard for gardening and a park just down the street that again before it was mean, we go sometimes early in the morning, or it’s there’s a lot to do here. And it’s all family centered. So that is my that is my joy.
I’ll tell you one funny story because Bodie, I would wake up, I have them in the morning, when COVID hit, I kind of adjusted my schedule. So I could have I didn’t start usually before nine or 830. So I could have an hour and a half with him. And we got into crafts. Now. I am not a crafty person. Like that’s not that’s not a thing I did or knew. But YouTube, thanks to YouTube and five minute crafts for kids now five minutes, probably for most people, but for me, that’s a good hour activity. Yeah, trying to figure it out.
But we made everything like every like, we would do that. And the whole house is filled with stuff that he and I made. And it got it got to the point where I was so excited about the mornings. I never, I mean, again, I’m doing things that are designed for a five year old, but I felt fantastic. Not only that, that, that we that he and I were doing something together, but what we are making like it This actually looks like a fish this actually this actually looks like something so Getting out. We’ve had it does revolve around him a lot.
But it’s fun stuff whether we play ping pong or go out, go outside. He’s got a little bike and I have a little scooter I chase him around. Yeah. So it’s a lot that like, my outside of work is family. That’s but by and large, the, my giant priority. Yeah.
Damon Pistulka 20:18
Well, you know, it’s funny that you say that about being with your son during COVID. And I, our kids are 21 and 25. And they, they were both with us. At the beginning, our daughter has since moved back to our apartment, but it was family time. And that then, you know, then and that’s one of the things that I really think that COVID did for me personally is, you know, there are 2125 you just don’t spend time with your kids that age ever. You know, they’re I mean, we have good relationships with our kids. But again, it’s game night, it’s watching the movie that everybody wants to watch, watch that old movie that we watched when they were seven, you know,
Jeff Baietto 20:58
I think it’s I think that’s been the biggest silver lining for me personally. Yeah. And to hear that in other families, just the amount of family time that’s creative and conversational, whether it’s game night, or it doesn’t matter, but that together time, we’re with my in laws. And again, we, they they’ve been extraordinarily helpful, but we didn’t spend time with them, they would babysit or they would Yeah, come in, you know, and now you know, we’re we’re here probably a little bit, you know, they’re probably excited for this to get over at some point, you know, as well, yeah.
But, but we, and they, so my son now speaks Mandarin with them. Like, I’m the dumbest person in our house by by a lot, like so, everyone, everyone speaking, I have no idea what anyone’s saying. So I just, you know, if they want me they notice speaking, you know that to say my name and then, but otherwise, I’m and it’s beautiful, because one gift that I would really love for my son is to have the language of, you know, my wife’s family. So what a gift and we just never would have had this kind of time, or for him to have the kind of memories that he’s making with them. You know?
Damon Pistulka 22:06
Um, so it’s all in that quality time with Yeah, it’s, it’s incredible. That’s, that’s cool. Because I think that, you know, we can all focus on the quality part of COVID Yeah, and there’s plenty of that valid. Yeah. But this part of it is, is truly special. And I just feel good to hear that you’ve had that experience as well.
Jeff Baietto 22:28
Yeah, I feel very grateful.
Damon Pistulka 22:30
Oh, that’s so cool. That’s so cool.
Well, let’s talk a little bit about about
Damon Pistulka 22:39
enjoy global, you guys are you guys are doing some interesting things there.
Jeff Baietto 22:45
It’s one of my favorite topics, I just love, I just love talking about it, it’s, you know, as a, as a company, it’s a dream come true. Um, being able to co found it with, with Linda and the team that we have together are just, they’re amazing. We’re a small but powerful team, we have a group of developers and then a group of kind of front of the house people. Um, and I was just anyway, it’s been built, like imagine, you know, again, I think you know, this, but building. Building a team is, you know, just it takes, it takes a little bit of luck and a lot of work and all those things. And we just the people that that have chosen to work with us are amazing on all levels.
And what we’re creating as a team, I’m just so proud of, and each of the individuals, like literally one of them coming out the entire thing like it, the entire thing falls apart. So each person is absolutely essential. And it’s, that’s been a joy. So enjoy global. For the last eight years, we’ve been in corporate America and we we are a software company, we created a platform that makes 30 day challenges like a gamified series of 30 day challenges for employees to build the muscles, the the essential soft skills, so we use it under culture, the culture umbrella, but they’d work on emotional intelligence, or the core values of the company or leadership mindsets or behaviors.
And they would play a game basically where they would be practicing this and yeah, and and ultimately building those muscles, which has been amazing. But recently, and this is just the most exciting part is we all were entrepreneurial by nature and our kind of our tribe, our people are the creators are the authors, the speakers, the the trainers, who the boots on the ground, the people who are really, you know, their mission in life is to help as many people grow and develop. And so we’re using our platform now to make their content experiential in a in a revolutionary way.
So if you can imagine any book that you’ve I’ve got an entire bookshelf of books that I’ve devoured or something that I haven’t read as much, but if you ask me how much I’m actually implementing from any of those books, I’d be hard pressed to tell you like, Oh, I’m using that or actually did and that’s, that’s not our fault, like we all have a lot of us have that story. It’s not actually our fault because we’re not designed to assimilate A lot of information at one time. And it’s even harder for us to create a new habit or in our already very busy lives.
So having a simple way that virtually holds your hand while you work on the things that you want to work on, it’s a revolute. This is where the future of learning and personal growth is going to go is it’s going to be a series of 30 day challenges, where people are being guided by their favorite leaders and whatever topic it is, that are virtually holding their hand while they try on the key elements of whatever, becoming a better leader or starting a business or having more confidence.
It doesn’t matter we had, we had 400 high school kids in the spring practicing empathy, like working on empathy, and 400 junior high school kids working on resilience, it doesn’t matter, the idea of just practicing stuff that really develops character, and that develops, you know, a higher quality of life. That’s, we get to be a small part of that for a lot of people, which is cool.
Damon Pistulka 25:58
Yeah, you’re right, I’m writing that down. Because I mean, I tell you, there’s, I never thought of it in that way. When you talk about practicing empathy, or resilience in kids in high school and stuff, and there’s so much, there’s such an impact you can make, and that kind of thing, because I’m often sad. Because there’s a lot of kids that don’t have the influence that they need in their lives at home, like you were talking about you with your son and, and, and things like that, that these kind of tools would help them develop their themselves a lot, a lot better.
Jeff Baietto 26:35
I mean, all leaders like any, I’m sure a lot of the people you’ve interviewed, like the qualities that make people truly successful, aren’t what they aren’t what we learned in school. It’s just not it’s just not and so where do we get that stuff? And it is, often it’s only if we’re lucky enough to have had a mentor or or parents who were around and had time and and conscious enough to work on those things? Or if we like the very small percentage that somehow Luckily, Beto, you know, defied all the odds. Yeah, but most of us, the giant majority of us could use some help. And our educational system isn’t designed to build those muscles.
So yeah, we’re left to do it on our own. Which is, again, why the self improvement and the personal growth industry is huge. We crave that but the problem there’s there’s big holes in those business models, you know, if you think about reading a book or going the example I always give, I don’t know how many training seminars or workshops I’ve gone to, but even if I take copious notes, like I’m writing, I’m committed, I mean, I’m totally sold on this, I’m promising myself, I’m going to apply it within a couple days, I am right back to where I was before the challenge. And if most of us are being before the workshop, if most of us are being honest, that’s a very familiar experience.
Because left to our by ourselves, it’s hard to create accountability and structure to implement a new thing. So we’re using a platform to make that easy and fun. And we use positive psychology and gamification. And that’s like, like that’s the the magic formula to really make change. Not only fun but but work. It is it is and Professor Pete’s been on here. He said, He’s working with you guys on a screen. Yes, 30 Day Challenge. That will be awesome. This isn’t like an again, now Professor Pete is an expert in stress reduction, management, all those things.
And that’s great. Like, he studied it, you know, he’s a professor, he like, he just understands things. But when you if you think about it, if he could verge, if he could hold my hand for the next 30 days, and make sure I was doing the things he knows would help me move the needle in terms of how I deal with stress. That is awesome. And, and he’s put it in a book, he’s like, we’re doing everyone’s doing what they can, but the next evolution is being able to be in your, in their pockets. So we’re gonna put Professor Pete in everybody’s pocket, because when they need it, he’s right there. Yeah. And using a little bit of Yeah, using the formula that we have with his content, you can imagine how powerful that’ll be
Damon Pistulka 29:03
well, yeah, you know, the positive, the positive reinforcement formula, or the stuff that you guys add to the the content, and then the the repetition over time. I mean, I’ve use repetition over time to try to develop new habits, and I’m not, but you know, I’m, I’m a, I’m a to do list kind of person a task list. So I have on my list every day, the first thing I do, I’m going to read for 30 minutes, I read for 30 minutes now, I don’t need it on there anymore.
It’s there. And I do I read for 30 minutes, I write for 30 minutes every day. But if you don’t, if I would not have had something like that, that was poking me for those first six, eight months, or however many, you know, at least that set the habit and it just really wouldn’t happen.
Jeff Baietto 29:54
Well, I think it’s you know, it’s it’s super easy when we think about it, but you But most of us approach our personal development, like, I’m going to go to this two day workshop or this five day seminar with Tony Robbins, and then I’m going to be in, I’m going to be in shape for the rest of my life. I mean, that’s kind of like going to the gym once in January and saying, like, that’s good. I’m good for the rest of the year. Yeah, you know, this is it, this is daily practice, it’s something that we need is exercise. So we have, we hear the terms, 21 days or 30 days to form a habit. The truth is, that’s the amount of time it starts it takes to form new neural pathways.
But we if any of us have ever made a commitment to go to the gym, and we made it three weeks, are we still going, it’s not a guarantee, it’s giving us the best chance to form a new habit only when you really take it to heart in however long you needed the support until it be until you didn’t in writing and reading. And, and that’s what we’re saying is like have the framework How can we now we can use technology that if you have great content, which you do people do the contents there, that’s not the problem.
But information alone is only half of the equation, we have to apply it. So it just that now that the big challenge is how do we help more people apply? What what they know that what they already know, would really move the needle for them. And if they don’t know that the expert, or the author or the trainer knows, if you’ll just do this, this will really move the needle for you and your life.
Damon Pistulka 31:19
That’s, that’s really, really cool. Because it is like it is it is it’s in the application. It’s in the application of it. And the consistent application is really if you make an gamifying that it, it changes the whole thing, because we’ve known for years and years and years that gamification increases the learning potential like crazy when you do this stuff. So
Jeff Baietto 31:46
yeah, the example I always get like, so I’ll give you the Yeah, our game. Let’s see what our habits are. Yeah. Beautiful, beautiful. So that we use positive psychology and gamification. Now, positive psychology is basically it’s a science that studies how good we are with how we perform when we’re in a positive state of mind versus negative or neutral. Now we all inherit, we all know that we’re better. When we’re in a positive state of mind, we’re more patient, we’re more creative. We’re better partners, we’re better leaders. But just how much better is what the science is showing us. And it’s not a little bit, it’s a lot.
But the more important thing is that working with neuroscientists, they’re finding that there are some simple but powerful exercises, that no matter where we are on the continuum, we can all learn to move into a positive state of mind more frequently and stay there longer with practice. Now, what’s great about that, is, if you if you’ve ever, if I always like to show the slide, if you’ve seen a brain scan of someone, when they’re in a positive state of mind, every single Learning Center turns on, we literally light up versus when we’re in a negative state of mind is just darker.
And the statistics are, I mean, every single business metric improves, improves, every single quality of life metric improves when we’re in a positive state of mind, and not a little they improve a lot. So the really the keys to the kingdom for us are if we can build challenges, where we’re helping people get into a positive state of mind more frequently and stay there longer. They’re the best version of themselves, while they’re learning whatever they’re learning while they’re working on whatever they’re they’re working on. So that’s the first part.
And then gamification is just using elements of a game applied to a real world activity to trick the brain into moving it out of another thing on our already overwhelming to do list and into something that we get to do. And since I come from the video game industry, like that’s an industry that’s studied billions of points of data to see what kept people playing stuff. And they and they figure it out, there’s like seven elements of a game that that trigger certain parts of our brain to one more of that, well, then that’s awesome that the data is there.
But parents have been parents have known this for thousands of years. And I always use the example I have a five year old. And if I want him to clean his room, like I’m the Dad, I’m bigger than he is. I can make him clean his room and that’s one experience. But if I tell him about the one little boy in Oklahoma that currently holds the world record for the fastest cleaning up of room ever, it’s four minutes and 32 seconds and I don’t think it’ll ever be bitten.
But if he wants to wants to give it a try, I’m happy to get the stopwatch Papa get the stopwatch. I know I can do it. Let’s do it. And that gets the same thing done. But his experience totally different. And as adults, it turns out, we’re not that much different if we can trick our brains into feeling like we’re playing something or getting to do something even something like personal change or personal growth. We can move out of this his work into something that this is play and fun.
Damon Pistulka 34:38
That is incredible. Yeah. Plus, it makes me think that I wish I would have known you about 20 years sooner. But that’s interesting. It’s it’s really I can see where you get pretty fired up about this. The applications are endless almost. And and then being able to connect with some of these, these great leaders that are out there teaching people some, some really incredible things, Professor Pete being one of them, but it just and just because of the impact you’re gonna make.
Jeff Baietto 35:17
We in corporate America over the last eight years, we’ve had 10s of thousands of employees that have gone through, you know, challenges, and we have thousands of testimonials of them saying what, what we’re working on, you know, their attitude and their their relationship skills and their ascent, their emotional intelligence around whatever else they’re working on, has really impacted them not only in their business, but as people. Yeah, but now that it’s going direct, you know, now that creators are going direct to their tribes, you know, and we work with a lot of influencers on on LinkedIn, who already have a really big reach.
But if you can imagine, again, it’s going to just only get bigger, like people’s reach is going to get bigger, the world is going to get smaller. And technology is how we’re going to stay connected. And so now, all of our creators, you know, again, as another way, they may have a book, they may have a coaching program, they may have workshops and seminars, but now also, we want them to have an experiential way for people to step into the work and do it and try it on and see what the impact actually is in real time.
And have all of those creators watch and see I was just on with Khan, I was telling you, and he said, you know, we do all this work. And, you know, at at some points, we’re like, I hope it’s really, I hope it’s making the difference that I hope that I, I feel like it is, and this is proof, you know, you can go on at any time and read all the wins that people are having and all the things they’re sharing, you’re like, yep, that was the hope, like making an impact in people’s lives on a daily basis. And that’s important, that’s an important part of the feedback loop that all the creators really get a chance to see the impact they’re having, because they are I mean, it is, it is obviously powerful. But that should be something that we’re celebrating, yeah,
Damon Pistulka 36:57
I never thought about it, because as a creator, then you’re going to be able to see the progress of the people that are using you that are using them.
Jeff Baietto 37:05
It’s it brings to you honestly, when I’m here I go into any of any of our creators, once I just read when our entire team does the same thing, whenever we’re not feeling great, we go read just we have a thing called the wall of wins, which is one of those exercises that basically you think about it, most of us only celebrate big wins, and which only happened once in a while. And even then we’re not that good at celebrating those usually. Yeah, and one of those exercises from positive psychology is just focusing on smaller daily wins. And these are things that we tend to take for granted tend to skip over as not big enough to really celebrate.
But the thing is, the brain doesn’t really distinguish that much from a big win and a small one, we get the same, almost the same benefit from celebrating the small stuff. And by trade. And so that’s what people are listing as in like a news, a positive news feed, it’s just this, everyone playing is sharing a win that they had each day or a couple wins. And all of a sudden, it’s this, it’s the most positive place on the internet, you just start seeing person after person. And some of it does, it does a couple things.
First of all, you’re able to high five and comment and it’s a nice way to connect. But it also starts for me, and we hear this a lot is it’s like oh, like I did, I had that experience. But I didn’t even consider that a win. Or I didn’t consider that a step in the direction of my goals. And now just by watching other people in what they’re sharing it, you immediately start to acknowledge, like, wow, I have actually been doing more than I’ve been giving myself credit for, which reinforces, again, the good feelings and the dopamine.
And all of a sudden you want to take another risk and take another step in the direction. It’s a it’s a positive snowball effect. So we call that kind of positive habits stacking. And if you stack if you stack a few of these habits on top of each other, even though they’re small and only take a minute or two minute here in a minute, they’re the effect is really compounded pretty strongly.
Damon Pistulka 38:51
Yeah, that’s cool. I was writing that down because a positive habit stacking that’s that’s, that is. And you know, it is so so true. What you said about your brain doesn’t know the difference, because I don’t know how long ago was when I started I honestly I’ve had some challenges with myself as far as you know, keeping myself in the right mental attitude, right. And I heard from somebody it had to be almost a couple years ago now they said, celebrate the fact that your eyes opened up and you woke up this morning. When you get up celebrate that. Yeah. And I did. And it’s like when it starts with that. Just that little teeny thing in the morning. It’s like man, I’m up today. This is gonna be good. That’s where myself that’s good.
Jeff Baietto 39:40
It’s It’s amazing. We’re big believers, that one positive thought in the morning can really set the tone for the experience for the whole day. Our platform sends a little text or notification at 8am in the morning. It just says, Hey Damon, Happy Tuesday. Click here for your morning dose of inspiration. You go there and there’s a little inspirational thought or action Hold on your dashboard. And it just takes 10 seconds. But you can imagine, it does a couple things. First of all, it is inspiring.
Second of all, we know from neuroscience that the brain can’t read something positive, and be in a negative state of mind at exactly the same time. And third, by doing it by sending it out every morning, at the same time, the brain starts to look forward to it, it wakes up and says, I’m going to be inspired now. And so that’s different from how most of us wake up in the morning with going right to email or the news. And it’s just a different experience. Versus I’m up I’m excited about today, or you know, and it and so people thanks to you, thankfully, you’re able to do that on your own. But a lot of us find it could be it’s helpful if we get a little a little support in that in that way.
Damon Pistulka 40:40
Yeah, no doubt. Yeah. You know, it’s, it’s just yeah, this is really something what you’ve developed.
Jeff Baietto 40:48
And I can, I can only imagine, I would be bawling, like baby reading the dial of that thing is because it’s, you know, just that, just seeing the impact. It’s gotta be just just gotta be it yard. I mean, it’s we had one story, a woman in corporate America, and she wrote us a note, she said, I, and it started out. I have to tell you, the way I was, I wanted to write and tell you how much I hated your app. Yeah. And she said, because, and let me tell you what, why. And what happened is, you know, I was going through this challenge, and it was working on being grateful and other things.
And I was, and then my, my father, you know, had something happen to end up in the hospital, and there was, and he was, took a turn for the worse and, and then every morning, I was being asked to come up with a couple things I was grateful for. And I was angry that you were even asking, and, you know, I’m going through this terrible thing with my father. And then then I realized I was with him sitting there. And then I started to move to like, how grateful I was for him and the time that I’ve had with him and all the amazing memories.
And it was because it was on my mind. And she said, then each day I visited him in the hospital. That was that was the energy I brought in was how grateful I was for him. And so she said at the end, this has been a brutal month, it’s been brutal on one side and beautiful on the other. And so she combined those words and, and, and again, she actually spoke much more eloquently than I did justice to it, but it was so like that was it. Like the fact that in one of the hardest things she’s going through, she could feel just a little bit of support. And that was an extreme example, but it’s that that always gets me that one.
Damon Pistulka 42:30
It’s It’s amazing. That is absolutely amazing. And here’s something we’ve got my Kayla. My kale, excuse me, is here saying hello. But then Professor Pete, he told me this a while ago and in and he always tells me this when I when I remind him of this because right I have to tell everyone this about the thing about waking up because it’s been such a powerful thing for me personally. And people ask me they go How the hell are you like this all the time? Well, I wasn’t 10 years ago, I was, you know, I was just not that guy. And, and it. But when you do it, it’s amazing.
Jeff Baietto 43:12
One of the greatest gifts we have as humans is our capacity to choose the Choose the experience we want, independent of what’s going on in our external world, that ability is one of the greatest gifts we all have as humans. But so few of us have built that muscle that most of us get swayed very easily by what’s going on in the external world. And so, again, that’s a lifelong pursuit. You know, the number of people that have mastered it are very tiny on the entire planet, but to be in pursuit of that and to be exercising, and recognizing a difference in yourself that you’re a better version of yourself today than you were a couple years ago. Like, that’s the game.
I mean, how wonderful to realize that it’s possible to choose that. And now you’re that person and people see that and now they’re inspired. You know, in one way or another, they may say, Oh, well just you can do that. But you can even tell them, you know, I wasn’t always like this. And now and then that gives them permission to try it on. So I think like that’s the beautiful kind of circle of sharing this is that we have this muscle that when we develop it you know being human becomes pretty amazing.
Damon Pistulka 44:21
If Yeah, yeah. Yeah, that’s it’s so cool. Yeah. Well, you know, Jeff, it’s been awesome to have you here and I mean, you you get me inspired and fired up and just just make me just so so I just feel so blessed to get to get to know you better and listen to your story and what you guys are doing is truly amazing. Thanks so much for stopping by today. If someone wants to get a hold of you. What’s the best way to find out more follow you Where should they be looking for you?
Jeff Baietto 44:53
Yeah, so first of all, Damon thank you so much like this is just pure joy. I so appreciate the opportunity to be here and Love this conversation so thank you and in terms of connecting so on LinkedIn individually Jeff bio that’s easy. Our company enjoy global.com that’s for any of the corporate side of things. And then what I’ll just share is we have a an app it’s called enjoy daily where you can go to the App Store Google Play and just get it there is a it’s a there’s a free it’s free.
There is a way to up you know, to unlock some more features but it does it has daily inspirations and a way to practice some intention and you’ll just get a sense of it and that’s a great way to join the tribe. Like there’s a global community that are just doing that so any of those places are great to get a little bit more enjoy
Damon Pistulka 45:41
Yeah, so the enjoy daily app people get it downloaded man if it’s if it’s if it’s half as positive as you downloading on your phone, man.
Yeah, I get it.
Jeff Baietto 45:52
Yeah, it’s it’s not Yeah, it’s just the group it’s you know, imagine you put a bunch of people who are all sharing positive stuff like it just sounds pretty powerful. Yeah.
Damon Pistulka 46:00
No doubt. Well, thanks a lot for stopping by today. Jeff is awesome talking to you and and we will watch you and just be following you. Good luck in the right ear and have a have a wonderful season coming up.
Jeff Baietto 46:14
Thanks so much, Damon. I really appreciate it.