This Business Round Table by Exit Your Way® topic was “Developing a Customer Persona”. The event featured Gretchen Lindell discussing the method she teaches for helping businesses when developing a customer persona. Developing a customer persona allows you to better communicate with your ideal prospects and customers. Developing a persona that covers the 5 key areas that Gretchen teaches will allow you to know them on a “first name” basis! When you understand each customer type this well you can begin to craft communication that resonates with them and sparks interest in your business.
Gretchen helps businesses who are developing a customer persons look at the entire “person”. Understanding these ideal clients better allows you to tailor your marketing focus (platforms and methods of delivery) and the messaging direct, social, etc.) to ensure you are reaching your ideal clients and when you do the messages they see from you is resonating with them.
Gretchen begins by explaining her “Rapid Persona” exercise. The exercise starts by having you draw out the 5 sectors of your persona and “naming” your person. Then Gretchen steps you through each of the 5 areas. she is asking specific questions on each area to draw out more unique pieces of information about this person. Answering questions in each of these areas allows you to produce a very detailed description of this perfect client.
Download our free business valuation guide here to understand more about business valuations and view our business valuation FAQs to answer the most common valuation questions.
When she finished going through these areas, people into small groups and discussed the persona they had come up with. To conclude, we had representative say a couple of sentences about what they found interesting or learned.
Thanks to Gretchen for sharing her time and knowledge.
Thanks to the people who attended and who continue to support this group. We all rise together!
Do you want to know if your business is ready for your exit or what you should do to prepare? Learn this and more with our business exit assessment here.