• 15:23
SUMMARY KEYWORDS
SEO strategies, manufacturers, niche keywords, buyer persona, core strengths, digital marketing, Google EATS, content creation, buyer journey, AI results, educational content, competitive edge, digital game plan, B2B marketing, customer engagement.
SPEAKERS
Damon Pistulka, Curt Anderson
Damon Pistulka 00:01
All right, everyone, it’s Friday, and you know what that means? It is time for stop being the best kept secret. And man, are we going to have some fun today. We are going to be talking about SEO strategies for manufacturers and out teach the competition and why that’s important. I am one of your hosts here today. Damon Pistulka, that pretty gentleman right over there is Kurt Anderson. We’re going to be talking about how you can out teach your competition and help people find you. Kurt, take it away,
Curt Anderson 00:33
man, dude, Happy Friday to you. How are you? How’s things? How’s life? Good, good. Yeah, you’re looking better than, you know, like, you’re like, a fine wine, you know that, like you just every day you’re doing so much.
Damon Pistulka 00:48
I don’t know about that, but I’m, I’m still vertical, so we’re good. Let’s go. God bless
Curt Anderson 00:52
you, brother. So alright, let’s dive in. We’re going to go fast and furious. So alright, lot of folks are, you know, it’s like, Hey, is SEO dead, you know, is SEO like, right? What’s going on, right? So I don’t know, man, like, right now, you know, who knows what the future holds, but people are still it’s on Google, right? It’s so you’re still doing a Google search. And even, like, hey, people are using AI more and more on a daily basis, yeah. However, Google is really doing a great job producing those AI results for you in your Google search, right? What
Damon Pistulka 01:24
are your thoughts? Well, I think that what you’ve been saying, what we’ve been teaching people to do for the long time, is even more relevant now than ever. And you know, as we’re working through things with our clients and we we really get into the SEO the ridiculously important keywords, and then we go into the ridiculously important questions, and we start answering those to help inform people. I just think. I just get super excited. I get super excited because we we’re seeing the a the questions. I’m just like, This is so cool when you can teach people what they need to know. Yeah,
Curt Anderson 02:03
I agree wholeheartedly, sort of thing. And what’s awesome is, like, we have a number of clients that are seeing some really quick, fast, dramatic results with their keywords. Now we’re targeting mainly, like folks in A, B to B, space, manufacturers, industrial, that type of thing. And so these are niche keywords, yeah, however, I mean, I don’t care if you’re consultant providing services, solutions. You’re providing products, whatever it might be, you know, when you can niche down into those particular keywords key phrases, what’s the problem that the person has, and what are they typing? And what are they what results are coming up? Right? Yeah. So we’re talking about SEO strategies for manufacturers. And in particular, how do you out teach the competition? How do you out teach a competition? So, you know, my goodness gracious. You know, in the past, it was always like, we’ve got to outspend the competition, right? We got to outspend the competition. For you know, from, from, you know, let’s go way back in time, right back to mind your, you know, like, you know, Yellow Pages to app or whatever it might radio, billboards, you know, traditional marketing, right? Yep, okay, you get into the internet world. You get Google ads. Now you got social media, you know, people are going crazy on like Facebook is, you know, paid
Damon Pistulka 03:24
ads. There, paid ads on LinkedIn, paid ads on Instagram, paid ads on Tiktok. I mean, there’s so many different places to do that,
Curt Anderson 03:32
right? And that’s not on, not our, not my area of expertise, whatsoever. But, man, people are doing a great job targeting that outbound relationship. You know, however, in that same regard, whether you’re doing outbound, you’re doing paid, you’re doing whatever organic, whatever it might be, is when you can come in as that fierce educator, Damon just share like, why is it so important, and what are some of the results when you just come in as that unapologetic educator to out teach the competition.
Damon Pistulka 04:03
Well, it a it helps people, first of all. And I mean, because really, if you have buyers that have questions and you’re answering them, you’re helping them, that’s a good I mean, it’s humans. It’s good thing to do, and it is feel it makes you feel good, because you can help people do things. I mean, that’s, that’s the base, but what it really does then beyond that is it helps us to cement you as the person to go to to find information, and then when you are also then the person to go to when they need that product or service. You’re the one that they’ll go to and look to first. So it gives you that opportunity when, when the need
Curt Anderson 04:38
arises, exactly. So hey, you know what? Let’s go. Let’s take a little cruise. And let’s go. Let’s take a little road trip, if you will. Right? So we go, here we go. Here we go, here. Hey, welcome to the B to B tale, digital game plan, man. And this is a go again. So you can
Damon Pistulka 04:55
see, can you see my screen? Okay, I can see your screen. This is, this is what’s getting me excited today. This is
Curt Anderson 05:00
what is. This is what it gets us all fired up. So Damon i two young guys, right? We’re, we’re working on a little software tool together, and what it is, every tab on the left is a step by step guide to help our clients, to help our our soul mates, if you will, right, to figure out this digital marketing thing, if you will. And this is a tool that we’ve been working on for years, been building it with our clients. And what’s phenomenal is it goes step by step to first and foremost, what do you absolutely best at, right? What’s your what, what man, what you put on God’s green earth to do? And how do you bring value to the market? Right? When you really, Damon, just focus on, like, how awesome is it? How wonderful is it when you you know, when they say two days in your life, the day you were born, the day you found out, why? Right?
Damon Pistulka 05:47
Yes, yes, yeah, those are the good days, right?
Curt Anderson 05:51
So, what are your What are your thoughts? Is like focusing on your core strengths, right? Just, just enlighten folks.
Damon Pistulka 05:57
I just, I think this is often overlooked as we’re trying to grow businesses because we we want more business. Want more business, but when we really focus in on, on what we’re super good at, you know if, if I’m, if I’m a cake baker, I want to bake birthday cakes or wedding cakes or or holiday cakes, or whatever it is, but I’m really, really good at birthday cakes because I can make them super personalized, super special, blah, blah, blah, blah, blah, and I’m pretty good at the other ones. I should be concentrating on making birthday cakes, right? Because I will connect with those people better when they see those cakes and go, Wow, you know? And then, because if someone I was making wedding cake for said, Oh, that’s pretty nice. I mean, that’s those. Those are not the reactions that you typically want to have. You want to have the WoW reaction with someone, and that’s why you focus on your
Curt Anderson 06:45
strengths. Well, I love that when you niche down. I was just on a call this morning with a gentleman who’s going to be coming on our on on our live show here next month, and he shared how he was working with a client who was a mom in a baby in a baby space, if you will. And her focus was like helping baby sleep, like helping parents to get their like, that’s her niche. And he said, like, she was absolutely killing it, like, just, yeah, destroying it, like one little, tiny niche, helping parents to get in. And I’ll tell you, man, you know, when you have a newborn, I have a new I have a new puppy, so I’m going through it all over again. But you know, when you have a new baby in the house, yeah? Niche, right?
Damon Pistulka 07:26
Yeah, yeah, and like that. I mean, just think how easy it is for her to talk to potential customers out in the world, with her mark, with her marketing information, with blog post with other things. She’s not talking about trying to get me to sleep better. She’s talking about getting your baby. She’s not talking to somebody that’s 40, well, 50 years old. Yeah, well, some people, but not very many people. But she’s trying to talk to those parents that are having kids that age, that kind of, you know, mindset, all that stuff makes it so much easier when you niche down like that.
Curt Anderson 08:02
Totally, totally. So, you know, it’s understanding your customer’s customer, right? It’s like the parent, you know, understanding the so, anyway, so here taking a look at the digital game plan that we have here, what we start with is focusing on, like, our core strengths, where are opportunities? And then we’ve got this third column. I’ll tell you, Damon, we so I’ve been doing a bunch of demos this week with our little software. Yeah, and we have the so what? What’s so special about you? But let me just fire through a couple examples here. So what this tool does, it’s AI. It grabs a website, and it says, hey, the proprietary b to b Tell digital game plan provides a structured, step by step approach. So like, you know, it’s telling us in this for B to B companies ensuring clarity, focus and measurable results. So they’re saying, like, you know, man, lean into this and educate your soulmate, your ideal customer. Yeah, on how to take that step by step approach right now, the cool thing is, let’s flip the coin like, hey, you know, boy, we’re rocking it there. But you know what? We come over here and it says, you know, hey, some of your what it what it does. It gives them, like, really nice, healthy, constructive feedback on your website. And it’s in like, hey, and we’re being totally transparent, very vulnerable here, like, it’s critiquing our website, and this is what we do, and saying, like, hey, some of the website language is a little bit broad. It could dilute the strong B to B focus, tighten it up a little bit, get that messaging out there. So again, what this tool is doing, it’s helping us get laser focused on who we’re best at, and how can we out teach that competition, right? What are your thoughts?
Damon Pistulka 09:33
No, I think this, this kind of focus at the beginning to help you get get really keyed in onto where your strengths are, helps you go through the process of putting the things together to really build your business
Curt Anderson 09:48
absolutely so Alright, so then let’s slide over here for a second. So now we’re talking about out teaching the competition. So now we’re focusing on our core strengths. And you look at these little tabs over here on the left, one thing to think about is. Dive into that buyer persona, that soulmate, who is the person that we really resonate the most with. Okay, we create that buyer persona, then what we we dive into, like, what questions do they have? What problems are they facing? So again, you know, and we’re talking with you, to you, you know, you are amazing. You’re doing a want. You’re providing incredible solutions to your market, to your customers. And think about, man, we want to stop being the best kept secret, right? We’re talking about like, and now you know our topic here is SEO strategies. How do we marry that out teach the competition with SEO strategies. So Damon, how about what’s your little Google thing? Google eats. What do you call it?
Damon Pistulka 10:41
We got to be given the Google love.
Curt Anderson 10:44
Google eats bucket of love. I think
Damon Pistulka 10:48
of love. That’s what it is. Yeah, so
Curt Anderson 10:50
Google eats is E, E, A T S, E, E, A T S, and it’s expertise, experience, authority and trust. And I’m telling you, man, if you can, you know, start getting content out there and information out there about the solution that you provide, and get it out on a like a man. Do a live stream like this right here. Do a video, convert that video, take the transcript and convert it into a blog. You know, start a podcast. I get and I know, like, hey, you know, Mr. Tough guy, there’s a lot of things going on right there, but, man, pick one. Just pick one, and get that information out there, and you’re going to start seeing just some really exciting, incredible results. Your thoughts, my friend, yeah,
Damon Pistulka 11:33
it’s, it’s, it’s the way to really own their your space in Google. It is way to own your space in Google, because you can go farther faster by niching down and answering those soulmate questions.
Curt Anderson 11:48
Yeah, absolutely. So when you Alright. So now, as far as answering those questions, it could be like, you know, hey, we provide a particular product or service for manufacturers. We provide a different you know, maybe you’re in accounting, maybe you’re in CRM, CRM, ERP, whatever it is, it might you might be, you know, you have information expertise that, yeah, your customer doesn’t
Damon Pistulka 12:08
have, right? Yeah. So why don’t you jump to the R I K s, or now the R i q s that we have in the the digital game plan. Because I, when I started thinking of, of, of, really, not in topical, but in question based, to really go, what are some of the questions we should be answering with our content? This is where things really got wild for me,
Curt Anderson 12:33
right? Well, you know what? Let me take a step back, because we also have let me, let’s go into the buyer journey. Okay, so let’s take a look at the buyer journey. So say, for example, you know, like, you know, hey, I need to expand my product assortment by 30% you know, complex order processing, you know, like, so again, like, what are those questions that your ideal customer might have? Yeah, how can you come up with those specific answers? And that’s how you’re going to be out teaching. So I’m going to, Damon, I know we’re at time. I’m going to start, yeah, here. So think about, like, live streaming. Also, you know, webinars. We’re doing a, we’ve got a great webinar coming up a week from Tuesday at iMac. That’s Illinois Manufacturing Extension Partnership. So you can do all sorts of information. Get those blogs out, do a social post, put out like, you know, an FAQ post, or, Hey, did you know, type post, or ask the expert, you know. So again, I’ve thrown a lot of things out there, but the intention is for SEO success and for your SEO strategies, especially for manufacturers. Just really be thinking about, how can you unapologetically out teach the competition. Be that fierce educator. Damon, parting thoughts, words of wisdom as we start winding down.
Damon Pistulka 13:47
No, I just think this is a really, really, really solid strategy, and we’ve seen it work very well. And you know, you again, we talked about Marcus Sheridan. They ask you answer many times. You know, don’t just take us go to talk to somebody that’s that gazillion times, a gazillion companies, this is the way to do it. And identifying those questions and answering them in, in your in what you’re putting out is, is a great way to do it.
Curt Anderson 14:14
Yeah, and I’ll tell you, like I said, you know, maybe we’ll start, we’ll show some of those examples next week. But yeah, see with our clients, we’re starting to see some like, immediate results, yes, either on organically and or on AI results through Google. And it’s just, it’s just wonderful to see, you know, everybody working together to stop being that best kept secret. So alright, we’re going to wind down. And you know, any questions that you guys have, connect with Damon on LinkedIn, connect with myself on LinkedIn. We’d love to hit those questions. We have a phenomenal, wow, I’m being biased. We have a one we I think we have a wonderful newsletter love for you guys to sign up for. Yeah, we’ll rate to B, to B. Tell com. You can go to Damon profile. You can go to my LinkedIn profile. Sign up for our newsletter. It’s called the secret sauce, man, we’re giving secrets. Every Thursday goes out, dripping with goodness, dripping with goodness, man. So all sorts of exciting things. Hey, we’re going to be back here Monday with more fun, fun information and so Hey, wishing you guys an amazing, incredible weekend. Damon, what are your thoughts? Let’s close
Damon Pistulka 15:15
it out. Have a great weekend, everyone. We will be back again next week. Thanks so much for being here. Peace. You.
