Standing Out in a Sea of User Generated Content

Are you ready to make your marketing content stand out from the crowd? If so, join us for this MFG eCommerce Success show where Jordan Yates, the mastermind behind Jordan Yates Marketing, dives into the ways people can make their marketing content stand out and get noticed!

Are you ready to make your marketing content stand out from the crowd?

If so, join us for this MFG eCommerce Success show where Jordan Yates, the mastermind behind Jordan Yates Marketing, dives into the ways people can make their marketing content stand out and get noticed!

Jordan, a dynamic content-creating marketing engineer with a deep-rooted passion for power electronics and a knack for bridging the technical with the relatable, has carved a niche in the manufacturing and energy sectors creating content people can relate to. Jordan is redefining digital storytelling, offering a plethora of services from video production to LinkedIn influencer marketing. Her YouTube Channel, ‘Jordan Yates + Engineering,’ and the “Failing For You” podcast highlight her ability to transform complex ideas into compelling narratives.

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With a B.S. in Mechanical Engineering from Texas Tech University and a thriving career spanning innovation and marketing, Jordan has become a beacon for engaging technical content that resonates across a broad spectrum.
Damon and Curt warmly begin this electrifying session with Jordan. Curt asks the guest about her childhood hero.

Jordan teases the host by recalling her childhood dog, Butter. She acknowledges the joy and comfort the pet brought her. However, she later dismisses the idea of considering a dog her hero. She notes the influence of feminism and the allure of successful women in business during her upbringing, shaping her aspiration to be independent and successful in her own right.

Curt transitions to the topic of Jordan’s superpowers and passion, asking why she chose manufacturing over other industries.

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Jordan shares her journey into manufacturing, admitting it wasn’t “a glamorous decision.” Initially, she pursued mechanical engineering with the intention of becoming a petroleum engineer, attracted by the financial prospects and perceived ease of the job.

However, her perspective shifted during college internships in the oil and gas industry, coinciding with a downturn in that sector. After graduating in 2020 amidst these challenges, she found herself drawn to manufacturing due to limited job opportunities.

Despite her initial hesitation, Jordan discovered a passion for manufacturing processes during a semester-long co-op and previous hands-on experience with her stepfather, a machinist. The virtual job fair during her final semester introduced her to industrial automation, leading her to embrace the manufacturing world as a career path.

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At Curt’s request, Jordan reflects on her initial career aspirations as a petroleum engineer, aiming for financial stability and a comfortable cubicle job. However, the reality didn’t align with her expectations, especially amidst the industry downturn. Despite considering a return to oil and gas when the market improved, she found herself gaining fame on LinkedIn, representing women in manufacturing and advocating for the industry.

Jordan’s journey from engineering to becoming a proficient marketer intrigues the host. He requests Jordan to discuss how she developed her marketing skills despite her engineering background and what motivated her to engage with LinkedIn at a young age.

While talking about her first exposure to LinkedIn during her early twenties, Jordan describes how LinkedIn’s effectiveness in connecting with ideal customers in the B2B technical space impressed her. She recounts her transition to manufacturing and how she utilized LinkedIn to build brand awareness by posting relatable and humorous content related to the technical aspects of her job.

Moreover, currently, she’s writing an e-book on technical content creation, aiming to share her knowledge and experiences with others in the field.

Curt recalls a post that Jordan made about a food delivery to her home where a dog unexpectedly showed up, which resonated with his family who also owns a Rottweiler. Curt asks Jordan to share the details of this memorable post with the audience.

Jordan recounts a humorous incident involving a food delivery to her home. She explains that she ordered groceries for her boyfriend while she was out of town, using a ring doorbell to monitor the delivery. Shortly after the groceries arrived, she received another notification indicating someone was at the door. Expecting her boyfriend to retrieve the groceries, she was surprised to see a large dog on the doorstep, accompanied by the delivery person’s own pet. The dog proceeded to snatch the lunch meat and a bone meant for Jordan’s dogs, leaving her boyfriend without lunch. Jordan still finds the incident amusing.

While talking about her experience in marketing, Jordan believes transparency is important. She also notes that many people strive for polished perfection. She advocates for authenticity, sharing her journey of self-improvement and the confidence it has given her to be transparent, even when making mistakes.

Similarly, the guest reflects on the irony of speaking positively about her job at a marketing summit shortly before being laid off. Despite the unexpected turn of events, she holds no hard feelings for the company. Jordan values the experience gained from working on a traditional marketing team and praises her director, Dan Gaffney, for being supportive.

Curt reads some of the encouraging comments by Whitney. He then asks Jordan to discuss how she managed her time while starting her successful side hustle alongside her full-time job.

Jordan discloses that working remotely allowed her to maximize productivity and pursue her passion for entrepreneurship. She shares her journey of starting her business, which began with small opportunities that gradually grew as her social media presence on LinkedIn expanded.

Interested to know more about this transition, Curt invites Jordan to share how she navigated through it.

Jordan traces back to the moment she received the news of being laid off, initially in denial but eventually embracing the situation with humor and openness. She shared her experience on LinkedIn, receiving an outpouring of positive support and inquiries from recruiters. Jordan contemplated her next steps, whether to continue her business full-time or pursue another full-time job.

Damon, impressed by Jordan’s remarks on consistency, inquires about the key aspect Jordan believes is crucial to prioritize for consistency.

Jordan suggests being proactive on LinkedIn in connecting with relevant professionals in the desired sector and location. Additionally, she recommends engaging with others by liking, commenting, and messaging to build personal brand awareness.

Damon brings up a question from Harry about the advantages and challenges of being a Gen Z manufacturing marketing expert compared to millennial marketers and older professionals.

In Jordan’s view, it is advantageous to be adept at utilizing technology and AI, especially compared to some older generations who might be hesitant to embrace these tools. Given the significant amount of purchasing that occurs online, it is now imperative to be online and use digital platforms for marketing.

Curt invites Jordan to share her experience and approach when working with clients. He requests her to discuss what it’s like to collaborate with her, especially during the initial stages of engagement.

Jordan explains her typical process when working with clients, which often starts with a message on LinkedIn expressing interest in her marketing services. She then schedules a discovery call to assess whether there’s a good fit between her services and the client’s needs, discussing pricing upfront. If there’s alignment, she proceeds to outline a marketing plan, sign contracts, and quickly get started on the work.

Impressed by her marketing skills, Curt says, “I want to tell everybody, man, if you’re looking for marketing assistance, this Jordan Yates marketing is your person.” He is curious about how Jordan would approach working with manufacturers who have had no marketing presence.

Jordan suggests a step-by-step approach for manufacturers who are new to marketing, particularly in the B2B space. She finds it handy to understand the customer base and buyer personas. LinkedIn and email marketing are key platforms for B2B marketing. She advises starting with a well-filled personal and business page on LinkedIn, followed by content creation, including videos and images.

While talking about her secret sauce, Jordan encourages sales teams to engage online and build their personal brands to amplify the company’s reach. By utilizing their voices and representing the company online, sales teams can connect with a broader audience than traditional methods.

Damon seeks Jordan’s response to email marketing campaigns and the optimal number of touchpoints required before moving on from a company.

Jordan explains that her approach to email marketing involves sending out newsletters to all customers without extensive segmentation every week. She focuses on promoting various solutions and services through these newsletters and LinkedIn posts, aiming for a broad branding approach rather than detailed targeting.

Jordan shares her parting words in today’s session. She sees herself simply as someone who kept trying until something worked. She believes that anyone can achieve success in marketing by being willing to try, learn from mistakes, and persistently work towards improvement.

The show ends with Damon and Curt thanking Jordan for her time.

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58:49
SUMMARY KEYWORDS
jordan, marketing, linkedin, talking, manufacturing, working, customers, company, content, job, today, question, dog, man, yates, post, week, good, b2b, whitney
SPEAKERS
Jordan Yates, Damon Pistulka, Curt Anderson

Damon Pistulka 00:04
All right, everyone, it is Friday and you know what that means? It’s time for manufacturing ecommerce success. I’m one of your co host, Damon Pustaka. That pretty guy right over there. It’s Curt Anderson, we’re gonna be talking today about standing out in a sea of generated generated content or something like I can’t I this is gonna be so good. It’s just gonna be good. Standing out in a sea of user generated content. Now I can actually talk I’m so excited because we got Jordan Yates here today, but Curt Anderson is gonna take it away.

Curt Anderson 00:38
Damon, eight How can I follow up that intro, you know, like that? How can I follow this excited?

00:45
I’m excited. We’re gonna do it while we get

Curt Anderson 00:49
fired up, man. All right. So guys, happy Friday. Welcome to the program. So we’ve got Daymond Pustaka. From eggs your way Curt Anderson, b2b tailed man and what an honor what a privilege. First off, drop us a note in the chat box. Let us know that you’re out there. Number one, number one from reading the questions man getting the question. As a powerhouse, man, Houston is represented today really well. Right? Yeah. Yeah. Look, it’s

Jordan Yates 01:17
already Whitney commenting. Hi, Whitney. Whitney,

Curt Anderson 01:20
Whitney Houston is already here. So Jordan Yates from Houston, Texas, Jordan, happy Friday. How are you today?

Jordan Yates 01:27
I am pretty good. Um, you know, like I said, it’s actually pretty nice weather in Houston. So on that note, I can’t complain. I’m excited to go play outside after this. i It’s not like a child. I’m literally gonna go play outside.

Curt Anderson 01:41
You’ve earned it. You deserve it. And we’re gonna get you. We’re going to dive deep and have some great conversation here. And we’re going to geek out hard on industrial marketing, and then we’re going to get you off to the golf course playing outside or whatever you need to do. So. Jordan, let’s go here. We’ve got a ton done pack. I’ve been just looking forward to this for months. My first question for you today. Are you ready? Are you? Are you sitting down? Are you ready for this? Jordan? Are you really ready? Let’s do it. Yes,

Jordan Yates 02:07
there’s only one way to find out. Ask me to rip

Curt Anderson 02:09
the band aid off. I know you’re doing like a podcast today. So Jordan, when you were a little girl growing up? Who was your hero? Who you look up to and who was your hero as a little girl growing up?

Jordan Yates 02:25
Goodness. I don’t think I’ve ever been asked that question before, I think Well, I had a dog named butter. And I loved her because she was pure joy and amazing. But I guess I can’t say my hero was a dog. Although she was my rock. I love her so much. As for people, um, God, I don’t feel like I had a very specific like role model or hero. I think I just had a concept more so of like, I knew that one day like I wanted to be able to, like, take care of myself be independent AI and maybe there’s like, like this aura of like, you know, the independence and like, women in the workforce, stuff like that. Just kind of like the strong independent woman like just the the mystique of that it wasn’t any one in particular. But it was the concept that I would say was kind of my hero knowing that like, I mean, I’m only 25. So when I was young, like obviously, the waves of feminism have come through, but there was still like, it was still a big deal to be a woman that was like successful in business. And I liked the idea of that when I was little.

Curt Anderson 03:36
Well, what? What a fantastic answer. We have not had that response before. So Jordan, thank you very much for that. If we got a few notes here, the

Damon Pistulka 03:46
melody in here today. Hello, Melody. And then Whitney says, Hey, Jordan. loved what you had to say at the industrial marketing Summit. That’s great. And we we course, it’s go Texan day. Oh, yeah. The

Jordan Yates 04:02
Rodeo is kicking off. I forgot about that. Yeah, yeah. Too much traffic, I can’t get

Curt Anderson 04:10
ready to get down there. So Jordan, great answer. And I absolutely love that because I had the honor privilege you and I just met in person, just what, two, three weeks ago, whatever it was. And so man, I cannot express how impressed I was with you your your wisdom, your brilliance, your marketing expertise, your maturity, just completely off the charts way beyond your years. So my next question for you is this so we talked about who’s your hero? Big shout out to butter, right? I had an unconditional love from and God bless butter, right? And then you know, just really kind of the concept of like, being a woman leader entrepreneurship and we’re gonna dig into like, you know, how when times maybe get a little turbulent on maybe that that acumen that you had as a young person brought you into some some new changes that you have going on right now. So Let’s, here’s my second thing. Your superpowers, your passion, why manufacturing What led you? You could have gone in all different directions you could have pursued different industries. Why manufacturing? Well,

Jordan Yates 05:13
it’s not the most glamorous story. And I love manufacturing now that I’m in it, but I went to school I did mechanical engineering because I wanted to be a petroleum engineer. I was like, petroleum engineers make a lot of money. Their jobs are kind of chill. It’s good vibes, you know, really fun. And I did a lot of oil and gas internships throughout college. I absolutely fell in love that I graduated in 2020. I don’t know if you remember, but oil and gas was kind of in a super bigger downturn. So like, what was something going

Curt Anderson 05:45
on in 2020? I don’t know. I remember I got sick one day. I don’t know what that was. But yeah, something grows. So your 2020 was at Texas Tech.

Jordan Yates 05:58
Where did you go? Yes, I went to Texas Tech. I graduated December 2020. So luckily, I wasn’t in the May wave when I was supposed to be I was a semester behind because I did like a full semester of like doing a co op. So I was a semester off, thank goodness. And it still wasn’t good, though. Job Fair was in September. And I remember I used to love the job fair. It was in person you walk around, there’s all these awesome oil and gas companies and I would just have so much fun talking to them. Well, that Job Fair was virtual and all there was is manufacturing automation. And I was like, I guess I took a manufacturing processes class that semester. And I was like, I had a lot of fun. You know, I got to use my CNC machine. My, my stepdad, he’s a machinist. So I was like, I have a little bit of experience here. When I was little I would little I was when I was like 13 My first job was helping him build like metal buildings and fences when he was a welder. So I had some of the like, hands on kind of experience. So I thought, well, I have to have a job, I don’t have a truss 100 Anything to fall back on. My parents can’t take care of me. So I need to get a job. So I got into industrial automation. And that kind of opened my eyes to the manufacturing world. And I just decided not to look back because I never wanted to be in the position again of like, not being able to have a job because of a big downturn, which is so ironic because I’m in manufacturing, and I literally just got laid off two weeks ago because it’s burned. So you know, it’s you. There’s no such thing is recession proof. I’ll tell ya.

Damon Pistulka 07:25
Yeah, yeah. Well, we got a couple more people. We got Harry flares. out of Chicago, and MD stopped by earlier he’s from from Bangladesh. So that’s really cool, man. That’s, that’s yeah, manufacturing, I tell you that I think if you weren’t exposed to it a lot as a as a child, it’s I went to school from Ghana engineering to and I had no idea what the hell I was going to do. And I would get out until the very last, I was introduced manufacturing, I didn’t even think about it. And then I fell into it and love it. But so you, you thought originally you’re going to come out and work in oil and gas. So you’re

Jordan Yates 08:07
supposed to be just like petroleum engineer, get my cubicle, live my best life, get that six figures. And then nope, it didn’t happen. And I like six months in when it started picking back up again, like may 2021. I thought about it, but I was like, you know, I, I made this shift, I just want to kind of see it through. And I realized probably it was probably only about six months. And when I started getting a lot of traction on LinkedIn. And I was like, I’m kind of like, like speaking on behalf of manufacturing and like representing like women and manufacturing. Like I don’t really want to let that go. Like I’m kind of on to something here, even though it was early days. And so I was like, Well, if I want to do oil and gas again, one day, I’ll just go back. So let me just stick this out and see what this lead didn’t think turns into and, you know, keep going to all these manufacturing sites because it was fun. I’d go to like 20 different sites a week. And I mean, I can’t say it was all glamorous, you know, I had a lot of chicken plants in my territory. So I didn’t love that portion of it. But yeah, just if you don’t have to go to chicken plant don’t if you weren’t there, God bless you. You’re doing the most.

Curt Anderson 09:11
Yeah, you’re doing the most. Alright, let’s dive in. And that’s pretty fascinating, because like, so you have engineering, but you become like a guru marketer. So, like if you had engineering in your kind of in your DNA, or you know, like you’re going to college, like our oranges engineering thing, you get out of college, you know, and I used to do like a, I had a social media intern program years ago, and I was like pleading with a college kids to get into, you know, LinkedIn or like, oh, LinkedIn for old people like Euchre, you know, so talk a little bit about how does an engineer become like this is really innate, incredible marketer, A, B, what inspired you to get into LinkedIn at such a young age?

Jordan Yates 09:52
Yeah, so I would say I was a pretty well rounded student in school, but I loved math, and we thought it was easy and of course ruin things. Oh, engineering is just math, I wish. But I also had a pretty good knack for sales. And my dad, he, he didn’t go to college. I mean, he even finished high school he like dropped out, I think sophomore year. And so he went into like car sales and worked his way up the ladder there just by having like, you know, a real good bullshitter personality, good confidence, things like that. So I learned so much from him of like how to do so much with so little like accreditation under your belt. And I feel like him and I had a lot of banter growing up. And I learned a lot just from him and like the way that he made his life work without having to traditional education. And so I thought, if I could take these skills and have a hard technical degree, and apply that on top of it, like, gosh, like life could be really good. And so my first exposure with LinkedIn was I was 1920 ish. And I worked for an oil and gas service company was just doing some like admin work, they’re really tiny. And they were like, Hey, if you want to earn some extra money, we’ll pay you if you can get us any appointments with facilities engineers at like oil and gas upstream companies. And I was like, Yeah, cuz I know so many of them. Like, I’m a baby, what do you mean? And so I’m like, Okay, how do you meet these people? I tried calling the places and I’m like, Do you have any facilities engineers I could talk to and they’re like, who are you? Who are you with? And I’m like, Oh, God, nevermind, like so cold calling wasn’t working. And I’m like, I just got through calculus. I don’t know anything about engineering. And so I, I don’t know how I heard of LinkedIn. But I did. And so I got on there made a profile and realize, Oh, my God, like, you could figure out exactly who you want to talk to. If you type in like facilities engineer, and then you filter by oil and gas filter by Houston, or Denver or whatever. And so within like a couple of weeks, I set us up an entire appointment of like 20 places to go in Denver. And my boss took me from Lubbock up to Denver, we went out there for the week. And we just like, smashed through a whole bunch of appointments and then got to the point where I was like, Okay, I got the hang of this set up a week in Houston, he let me go to Houston by myself and pitch the company, which, in retrospect, I don’t, I don’t know, he was thinking like, how could you imagine this, like, college student shows up and they’re like, We want you to spend millions of dollars with us, like, insane. Um, and so then I did that. And then since Lubbock and Midland are real close, I would set up a lot of weekly stuff in Midland, we just hopped down there every Thursday. And I realized, like, this is how you connect with ideal customers when you’re in the b2b technical space. And then when I got into manufacturing on accident, I was like, great, I don’t know anyone manufacturing, who am I going to call and so I went straight into LinkedIn, because I remember that works really well. And then I started like thinking, Okay, how will people know who I am when I message them. And so that’s when I started like posting pictures with my, like you scour drives, or my Omron sensors and all the things we sold to build that brand awareness in association. And I think in those early days, I’m not going to say I’m like a pioneer or anything, because you know, you have like Ali, G, and Nicki, and like, all those people who are doing so much, but like, I would post a picture with my VFD and be like, look how cute this is like, Don’t you guys love it? Who loves VFDs. And I just don’t think anybody was taking a silly approach. And like making people laugh with it. And I think that kind of got me a lot of traction of starting the whole making technical content fun and relatable. So I’m actually writing an e book right now, here’s my shitty printing of it, technical content creation and implementation guide, where I basically just did a giant brain dump of everything I know about making content and like you could see over here on my wall, just insanity of all my ideas. And I’m like, people always ask me, How do you do it? And I’m like, let me just write it all down. And if you guys couldn’t find use for it, then you can. If not, don’t make fun of me for being bad at writing.

Damon Pistulka 14:00
I love it. So that’s

Curt Anderson 14:03
alright. See me? We got a couple of comments. You got to pull up here, right? Jordan are comedy. She’s so funny off the cuff effortless. Absolutely. My cheeks are hurting right now.

Jordan Yates 14:13
You better message that to my boyfriend. He always says he’s funnier than me. I don’t believe it. Oh,

Curt Anderson 14:18
you know what? We’re going to take a poll poll to see who’s funnier when hands down. We’re voting we’re voting for Jordans. Yeah. Jordan Thompson packers. Matter of fact, I’m going to give a reference I think maybe it was a month or two ago. You put out a post and I think you had a food delivery to your home. Do remember that and a dog came up was Oh my god. Yeah. Well, I have a Rottweiler and my family absolutely loved your post. Can you tell everybody what what this post was?

Jordan Yates 14:45
Yeah. So I have a ring doorbell which I need to charge I just remember that’s been dead for like a week and sometimes I let it stay dead because then my boyfriend doesn’t know I’m getting so many packages. But sorry, back to her saying I get my groceries delivered by heb Yeah, because I’m a busy girl and I hate grocery shopping. And I was out of town that day and I ordered the groceries for my boyfriend because I’m like, don’t want him to be hungry. He’s you know, how’s how’s it me, I’m gonna take care of himself. And I’m not here. So I ordered them and I get his favorite lunch meat sent to the door. And I like literally it was like 728 or something. And at 731 I get like another ring notification. Someone’s at your door. I’m like, great. He’s, he’s grabbing the groceries. No, it is this big old dog. And you could see when the grocery guy was dropping the groceries off his dogs like in the background behind him. And then within minutes comes up and steals all the lunch me off the porch and just like steals one of the dog’s bones because I have dogs now and like steal a bone and all the lunch me and he’s like, Well, what am I supposed to eat for lunch? And I’m like, I don’t know. Like I like I was I can’t remember where I was at the time and somewhere, but it was like, it was so funny because I’m like, the the likeliness to catch on camera. I’m like, This feels like the stuff I see on like Facebook and Instagram. Have those like funny stories? And you’re like, No way that happens. It does. Yeah.

Damon Pistulka 16:06
So it’s a random dog from the neighborhood that came up, right? Yeah.

Jordan Yates 16:10
And I also posted on the ring doorbell app, it was like, did someone lose their dog? Like he’s not hungry anymore? I could tell you that. And nobody like claimed it. They’re just like, This is so funny. I’m like, but seriously, did someone lose their dog? Or is this just like what he does? Yeah.

Curt Anderson 16:27
She broke it down game. And it’s hysterical. Like she did like a play by play. Like, yeah, here’s the delivery. My food that I ordered came up to you see the dog like lurking it’s like this big Brian. Yeah. In the background, like, well, Who does this belong to? And then the next and then Jordan does a clip. And then she’s doing like a play by play. That’s like, we’re watching a baseball game. God comes in. And then he’s got as

Jordan Yates 16:50
a dog lover, I was happy for him. I was like, going after what you want, like, dogs, like really good meat for a dog. Like I bet you had a good day.

Damon Pistulka 16:58
Because that’s just awesome, though. I mean, it’s a it’s just a funny story. But be then to take it like you did and put it into a post has been incredible.

Curt Anderson 17:06
You know, and that’s the thing. Jordan is like, you know, you and I, we had connected and kind of going back and forth. New Year, we’re speaking at the industrial marketing Summit, that game and I sponsored the summit. And so we were bringing speakers on. And so, you know, I saw your post, and like, a lot of people were like, you know, hey, this isn’t Facebook, you should post things. But like, that made a common connection for you and my family, like my whole family, watch that video. And because we have a dog looks just like that. And we’re dying in we’re laughing. So like, I felt a connection to you. So I went and I want to go back to something else. You said, you said your dad was you know, Bs, or the car salesman, you know, but but that was probably great at was building relationships. And I feel like, you know, when we say like, Hey, we’re good social media person, we’re good marketer. I think you’re a good really, I think, to be a good marketer, you need to be a good relationship builder. Talk a little bit about like, kind of like how you’ve built up your LinkedIn audience, your clientele, like, let’s go there.

Jordan Yates 18:02
Yeah, I think it’s just like, the transparency is big, I guess is the thing that people just like, want to be really polished and look really good. Because they think like, oh, gosh, someone would only spend their money with like a professional. So you know, you go do the like really fancy cameras, you put all this money into production. And like they script everything, because they want everything to come out well, and they want to look really smart and on top of their stuff. And to me, maybe it’s because like, I’m not the smartest person ever. Like I just don’t find that relatable. I don’t feel like it’s something that sticks out. And so my approach, even when I was selling stuff, or what I wasn’t selling stuff was like, I just want it to be relatable, because I want to feel like a person that you can come up to and talk to, because ideally you want your customers to come to you. And if you feel like you can talk to me, like, I love that. And so that’s just something I’ve learned is like, if you’re always yourself, then you’re going to be consistent. And, you know, I think I’ve I’ve put a lot of time working on myself. So I’m not just saying everyone should be themselves because some people like maybe not like you’ve got yourself but like, I’ve read every self help book there is like I’m, like, done lots of therapy, like, oh, that’s where like I really have like, I’m proud of who I am on the insights where I’m not afraid to show it publicly, even when I do mess up and like make a fool of myself because I’m like, that’s literally my podcast feeling for you. Like, if I mess up, I’ll just be transparent about it. Because maybe you can learn something from it because I like to learn by doing and I don’t mind failing publicly because I just don’t think like it’s a reflection of who I am as a person. It’s just like, hey, I messed up, okay, like, move on. And people are very gracious, very encouraging. And we’ll give you a lot of feedback. Like if I mess up on something and talk about it. I will get so many suggestions back from the community on LinkedIn and it’s just like such a powerful tool and such a special way to network. I feel like

Curt Anderson 19:56
okay, Damon Yeah, what was that was done. Do I wish I had that wisdom 30 years ago when I was 35 I’m now 55 Like wishing I was half as smart as Jordan here. So, Jordan, that was absolutely brilliant. So you talked about you know, if you’re a podcaster YouTube YouTuber you’re we’re going to talk about your entrepreneurial journey. Now you shared something with us right before we went live and you said that we are comfortable talking about it here you made a comment and wouldn’t even said OMG. So I was just with you three weeks ago. And I want to if guys, if first off, please connect with Jordan on LinkedIn, connect with Damon connect with me. We would all love to connect with you. But please connect with Jordan. You’ll thank us later. She is an absolute I can tell you firsthand. I was sitting right there. Whitney and I were sitting there and Jordan you are a powerhouse Speaker I captivating confident again. Like I wish I had a fraction of like your Moxie when I was at your age. So something happened in your life since I was with you three weeks ago. Would you want to share what happened?

Jordan Yates 21:04
It’s so funny, too, because I was at the marketing summit talking about how like, awesome My job is. Then literally like, that was on a Thursday, the next Tuesday morning I got laid off. So it felt like so ironic. And then I was just like, oh, I’ll just give you guys a good price. But like no hard feelings because like, Great two years there I love the company I worked at I wouldn’t take back anything nice I said about them. Like I still absolutely so grateful for my time there especially getting to work on like a traditional marketing team. I learned a lot from the marketing people. And I really learned a lot about like the standards I have for an employer and like shout out to like the director of that department, Dan Gaffney, like he showed me what it was like to genuinely work on a team where you feel like your management cares about you and your well being. And they really pushed like, caring about us as a person more than like our work output. But then that, you know, ended up making our work output better. So it was great, but you know, yeah, I don’t have a full time job anymore. But thank goodness for my business. I’m not just like Sol this

Curt Anderson 22:14
Well, alright, first off, thank you for your humility, thank you for sharing, you know that you are a class act, I have to say like that it was pure class, that there’s no bitterness, no resentment. And, you know, and for you to have the, the grace and kindness to like, you know, kind of laugh about it. You know, you’re on stage talk, and I heard it, I was right there. You’re ranting and raving. I like I felt like man, what an admirable company for someone to stand on stage and talk about how you know how great they are. So you know, you’re a victim of whatever sales downsize economy, you know, whatever happened, you know, Tuesday, you come in. Now, when you and I met in person, I want to tell everybody, man, if you’re looking for marketing assistance, this Jordan gates marketing is your person. So if you are a manufacturer out there, you need some help with marketing. We have your person right here. And so Jordan, I’ve walked away from you blown away. I’m like, Dana, and I was going to talk about on the show, I’m like, This person is working basically, like two full time jobs. Like she’s gonna retire by the time she’s 40. I’m like, I’m probably she’s gonna be a CEO of some massive company, you and I are gonna probably, like, try to get a job working for her. So definitely consider you. Oh, thank you, Jordan. I don’t, I don’t know you might be a bad judge of character if you went that route. But I want to please share, okay, so, again, three weeks or a month ago, you started the side hustle, which turned into like a really prominent business, while you’re also working a full time job. Talk a little bit pre, three weeks ago, or what was your life? You know, how did you start your new business? How was that managing that time with your full time job?

Jordan Yates 23:52
Yeah, so something I always stress is like, I worked remotely, so by having like, in my mind, I’ve worked jobs where I drove an hour both ways. And like, I’m just exhausted at the end. In my mind, if I am not driving somewhere for a job like dashes time back, I have to be productive doing something that I love. And you could use it as time for other things. And maybe if I were more of a fun young person, I’d be going out to bars and then like sleeping in and things like that. But unfortunately, I’m incredibly lame. So I instead of like, I’m just gonna start business. And so it was, it was one of those things where it kind of I don’t wanna say fell in my lap because I worked for it. But I beginning end of 2022 I had people started to reach out to me saying, hey, you know, like, your videos are pretty fun about technical stuff. And like, that’s kind of weird. I’ve never seen that. Could you do that for us? And it started off small first they had just like this little robot company sent me some robots. I took a cute like, photo shoot, like it was Christmas time. So I was wearing a Santa hat. The robot was wearing a Santa hat. We were adorable. Like, it was fun. I made like, you know, a couple 100 bucks doing that. And like, you know, before I was like, You know, this, this could be something and so I was, you know, working my other job for almost a year at that point and was like, okay, like, if things come in, like, I’ll, I’ll accept it. And I talked to my boss, and he’s like, Hey, as long as you don’t manufacture capacitors, do whatever you want, I trust you, you get your work done. If it ever affects your work, we’ll talk about it. So it’s not like he was tracking like two hours a day I was working on like, oh, you worked 39 hours this week, like, you’re working too much on your side business. Like, he was so so supportive of like, you know, do what’s best for you as long as you do your job. And so that’s what I loved about working there. And even sometimes I would ask him some advice. I’d be like, hey, like, I had this customer reach out to me. And it was kind of fishy, like, I know, you have more business experience, could you give me some advice, and he was like, he was just such a good person, or is a good person and was very helpful with that stuff, and wasn’t at all like, we can only talk about the company we work at, like he was just a helpful mentor. And so as that social media presence grew on LinkedIn, my follower base grew, I started experimenting more with making videos. And I eventually got a couple customers that were like, Hey, can you help us make a video and I did, and I made the video, I did a single like marketing campaign with it. And then after that, like their social media just kind of fell off and died. And it was like, I learned a valuable lesson there. You know, I made two grand, it was awesome. And I felt like I gave them good content. But then it just stopped because they didn’t have anyone to keep up with it. So my next customer that came around GTA of taxes, shout out to them, they’re still my customer. Over a year later. They realized, like, hey, we don’t have a marketing person, we have salespeople, but we need someone to make our content. But we don’t just want videos, we don’t know what to do with it. And so that’s when I started offering the full suite of, I’m the admin of their LinkedIn page, I run the YouTube, I create the content, I do their email marketing campaigns. And I kind of do like, I’m basically a fully outsourced marketing department with like, very clear deliverables. And then I support the sales team as they learn to connect with people. And so that’s where my like, monthly package kind of came along. And I realized your marketing in like content creation is only successful if it’s consistent. And so you need a plan to keep it going. And so now I have a couple of customers like on a monthly retainer that I just do all of their marketing. And I think my value proposition is that I am an engineer by trade. And so a lot of traditional marketing people, you’d have to spend a lot of time training them on your product, but I’m already inclined to it and have like sold similar things to where that learning curve isn’t there. It’s just like, let’s onboard let’s you know, see what your brand identity is. And then we just get going right away. So their money is like well spent as I’d like to think.

Curt Anderson 27:45
Okay, lots to uncover right there, Dave. And I think we’ve got a few comments that we might want to grab here. Anna’s in a house and a Happy Friday learning how important the company culture is, is an invaluable lesson to learn early. Thank you, Anna. That’s a great boss, by the way, and how about a younger then? Let’s see that’s a mentor. Not a boss. Much respect. All sorts of thank you for the kind of Thank you. Thank you appreciate all these wonderful comments coming in. Guys if you’re just joining us here, while Whitney says valuable lessons, knowing what your value from an employer is huge, okay. Happy Friday. If you’re just joining us, drop us a note in the chat box. Let us know that you’re out there we are with the one the only Jordan Yates entrepreneur extraordinaire wonderful marketing guru and by the way I also have you down your power electronics expert right do I have that correct?

Jordan Yates 28:38
Yeah, so that was sort of like what I was pointing out at Knowles was like my boss, he did all the RF and communication stuff and then I was the power electronics expert so like just everything from like the market and industry trends of like electric vehicles defense electronics you know datacentres like anything solar wind energy all that down to like the the board itself of like the capacitors that go on it, like it was kind of my job to understand everything about the system so I always thought that was really fun. I got to do like a lot of really deep dive research and like I got a lot of access to good research report so I had a lot of fun doing that.

Curt Anderson 29:14
You know, in a big thing that I want to unpack right there is back to your your story here. Jordan is you know, you found that LinkedIn was not a nice to have that was like mission critical. And again, when you and I were together and we were standing there talking and I was just like completely just blown away by your your, your work ethic, your your resiliency, your your you know, your persistence of building a business by working a full time full time job, man did I feel like what a slacker I am David Right. And so now you put yours because you and I’m gonna this is what we’re talking about this what you talked about on stage and what I want to dive into today, you built you did an amazing job and continue doing building a personal brand, and that personal brand. Hey, It kind of has had you into a seamless were like, oh my goodness, I didn’t see this coming. I’m just on stage in front of a couple 100 People talking to how great my company is now all sudden, I’m downsized. And let’s talk about that transition of, if you want to share it that time or what’s it look like now, you know how you, right?

Jordan Yates 30:19
So I like I remember when I got the news, and I was just like, Oh, dang, like, that sucks. And then I had a podcast scheduled for like, 30 minutes later, and I was like, Daniel, Hey, buddy, like, I just got laid off. Can we like do this, like another week? And he’s like, I understand that. That’s totally gone. I was like, okay, good, because we’re not going to do your episode justice. I love being in denial. And so I think it took me a minute to like, let the let the information soak in. So my boyfriend’s like, let’s just go for a walk, like, Let’s go clear our heads. And I was just like, laughing because I was like, you know, this is this wild. Like, I couldn’t imagine this. And I was just the week before, so stressed out because my business was growing pretty fast. And I was like, how am I gonna like, I don’t know how I’m going to keep up with everything. Like I have these really awesome opportunities with my side business. But like, I feel like I can’t handle anymore. Like my plates are too full right now. I don’t know what to do. And then I was like, Well, no problems didn’t care for me. I, there goes my job. And so now I have more time. Wonderful. But I posted about on LinkedIn the next day, and I wanted to come off, like, you know, like just exactly what I was feeling. But it was like, I don’t know the point of what I’m saying. I just feel like I always tell you guys everything. So let me just let you know, like, by the way, not at Knowles anymore. This is where I’m at now. So I have more time if you need some outsource marketing hit your girl up and or if you know you need you want to like give me a ginormous salary and a really easy job and into that too. And so I just had so many people like pouring in with positive support being so nice about it. And then it was funny, because I got a lot of Oh, no, I just saw you at the summit last week. Are you okay? And I’m like, I’m like a little embarrassed, but like, it’s fine. And so I had a lot of recruiters reach out to me too. And I’m still talking through a lot of them about like, you know, a full time job again, and I’m kind of like not certain where I want to go right now of Do I just see this thing through? Do I stay full time, like, on my own, like, I can probably afford to do it. But it’s still scary, because I feel like I’m so young. And I have like so much to learn from being on a team. And like I just learned so much from the last team I was on and like, will my growth be stunted? If I don’t have that again? Or was they just lucky by having it like, I like having a boss. I like having mentors. And maybe I could build that in my own LinkedIn community. But it’s nice being a part of a team, and I’m a one person business. So it’s like, I don’t know what’s next. I know, right now I’m doing the best I can for my customers. And I’ve gotten trouble for them. Like I was just in, you know, Philadelphia and Baltimore than Maryland, like all these, I guess, Baltimore, Maryland, but all these places the last couple of days, which I probably wouldn’t have been able to travel for my customer if I still had my full time job. So yeah, honestly, I don’t know, I think if I get a really, really good offer, and it’s flexible, I’d be totally willing to like start another full time job. But I would just need to, like, you know, make sure all my customers are taken care of and like, you know, streamline my processes a little bit because I’m in the middle of onboarding, some new one. So I don’t know what I want. I’m just kind of like working hard with what I have and seeing how things shake out. And if something comes across my desk, they get passed up. And you know, we’ll talk kind of thing.

Curt Anderson 33:36
Excellent. All right. So yeah, man, is this good? All right, David, we got a couple of questions. We got some. Before we end, I want to be super mindful those questions. Let’s grab those. But Jordan, our first off, I want to thank you for joining us today. Yeah, thank you for sharing your vulnerability. Thank you for sharing this journey. And again, guys, you know, if you’re out there, you’re working for a company. And this is what Jordan I had the honor and privilege of being right there at Jordan, talking live with Nikki and Eddie Saunders and Chris Lukey. And you’re talking about the importance of that, that personal brand. I just can’t emphasize that enough of like, what a great job you’ve done to put yourself in this great position. We’re not awesome. Like the job was in the way. And I did see that you were in Baltimore, because I was thinking like, Well, gosh, you know, if, if, if you still had your job, you probably could have gone to Baltimore and done some of these other things. Right. But let’s grab stop talking. Milo has a question there. Dean. And let’s Yeah,

Damon Pistulka 34:31
it’s a you talked about the importance of consistency, what’s the most important thing you would say you need to get consistent in first?

Jordan Yates 34:39
Um, so if we’re talking in terms of LinkedIn, as it will say in my guide coming out very soon, I would say, I think connecting with the people that you need to be talking with so every week, you get like, I don’t know 100 150 LinkedIn connection requests that LinkedIn allows you to send every Sunday, Monday ish I sit down and I think, okay, which, which sector do I want to get more involved with all like type in automation engineer and then I’ll like narrow it down to my location. And I just connect with a bunch of people. Because like, these are the people I want to talk to. These are the people that my customers like their content in front of. So say I have GTA and industrial automation customer, I do them more justice by having more industrial automation people in my network. So I think about my customers, I think about my personal interest. And so the first thing I’d say, be consistent in growing your network, don’t just wait for people to connect. Don’t wait until you meet someone to connect with them. Connect first. And then if you want to build some personal brand awareness, just start posting and commenting. Like sometimes people overthink posting too much. And so maybe don’t start there. But you could start by liking people stuff, commenting, messaging and just interacting. And that will get you some traction just by actually like putting yourself out there. But connect, do not waste your weekly connections. Brilliant.

Curt Anderson 36:00
Absolutely.

Damon Pistulka 36:02
Weekly connections. Do not waste your weekly connections. I agree with that. 100% Oh, yeah. Jordan, Jordan. Harry, Harry’s got a question for Jordan as well. It’s like being a Gen Z manufacturing marketing expert. What key advantages and challenges do you have compared with millennial marketers and all the older people?

Curt Anderson 36:26
In your classrooms and Boomers? Yeah.

Damon Pistulka 36:29
Yeah, the rest of us,

Jordan Yates 36:31
I guess we can like if we’re just talking like stereotypical boomers, things like that. And like advantages there, I would say, the way that I’m able to do so much is by utilizing a lot of technology and AI, and that I’m not afraid to try these things. Sometimes I noticed with older generations, there’ll be people that are like, overwhelmed by the fact of like, oh, gosh, like, I don’t know, if I trust this chat. GPT robot, I don’t know if I want to do that. And it’s like, I just test it all out and see what works and what doesn’t. And I really think that it’s helpful to use a lot of AI automation and all that is like a first draft and then I put my like Jordan spin on it, but I think it helps if you are able to use a lot of different tools, because if not, then you’re just like, what are we doing? Are we still sending mailers and stuff like that, like, embrace that this generation is online, and that a lot of like, you know, buying is done online, like DigiKey, Amazon all of that there’s so much buying happening online, so if you’re not online, you might miss your chance to like be a part of their buying process. Yet

Curt Anderson 37:33
so much. Yeah, you’re covering so much there. So you know, ecommerce, digital marketing, you know, DigiKey those marketplaces. And again, that consistency, I think, you know, to Harry’s, it was Harry right, that asset. Question, I think, you know, like having that mixture, that diversity of of, you know, ages or whatever it might be is just this is why it’s so critical. So like, we’re not just talking to ourselves, or marketing to ourselves over and over demon and has got a question and answer.

Damon Pistulka 38:06
That is something I can’t correct. That is something I can’t tell you how many damn times I tell tell business owners and executives that because listen, we’re not the 50s late 40s 50s Your old they’re not the buyers, we’re not the buyers, right? We’re not the if you look at manufacturing, we’re not the people that make the buying decision. So get over it. And like it just you have to you have to get over it right. It may sound stupid to me. But Jordans, the one that’s going to know because Jordans in the in the age range of people that are actually buying this crop. You know, right on that first year, did you scratch that I caught my curse and pull it right back in and didn’t put it out. Oh,

Jordan Yates 38:46
man, it’s very easy for me.

Damon Pistulka 38:51
But Anna’s got a question here. As an engineer, we’re just getting started in marketing space, what advice do you have, um, first

Jordan Yates 39:00
off, go off Queen super proud of you. Marketing is way more easy than engineering. So I’m happy to make the transition. Um, I would say just like, lean into your technical knowledge and don’t take for granted the fact that like, and this is no shade to like traditional marketing people, you have this like immense amount of like technical inclination that a lot of marketing people may not. And so like that is something that’s very special. So don’t just like abandon that make sure that you you keep the jargon you’ve learned you’ve keep up with the trends and everything going on. And really lean into your marketing peers to teach you the traditional marketing stuff. Just because they’re not an expert on the product doesn’t mean they’re not an expert in the way that the process works. Like whether it’s email marketing, or posting or any of the digital content, just lean on them for that side and then fill in the gaps with your technical know how but just Yeah, collaborate with your peers and there’s a lot you can learn and Add to the table. Yeah, absolutely

Curt Anderson 40:02
love to have a couple of a Timothy is here from Amsterdam. So he’s coming across the pond and I think we saw Ellen from Indianapolis. He was here today. So again, guys, thank you for joining us today. I’m happy Friday to everybody. We are here with Jordan Yates if you’re not connected with Jordan Yates, I strongly encourage you, I invite you, I implore you connect with Jordan on LinkedIn, he will thank us later, Damon. Melody has I

Damon Pistulka 40:28
was just gonna put that word out because that’s, that’s the age old question. Everyone else? Yeah.

Jordan Yates 40:33
Um, okay. I don’t want to sound like like a b word saying this. But like, is your is your content? Good?

Curt Anderson 40:42
Baseball? Like b word baseball? What were you? Yeah, that’s what it is. Yeah,

Jordan Yates 40:46
I’m just I don’t want to be a baseball here. But like, is this stuff that you’re putting out? Good? Are you? Do you have a call to action? Do you have a purpose? Like, are you posting like, What are you talking about? Because typically, if you want someone to interact with your stuff, like for me, something I’ve learned is like us ask your network a question. Like, they don’t want to feel like you’re talking at them. They want to feel like you’re talking to them. So like, ask for their opinion, ask for them to engage with you. And if that’s not working, like take a look at the content you’re putting out and think like, is this adding value? Is this something that someone cares to see? And if it’s not like, that’s okay, you tried something, it didn’t work, maybe try again, stay consistent, and people will start interacting with you once they’re more comfortable, and they feel like they know you. And that just takes a lot of just like consistency of putting yourself out there. Or you can message people directly and say, hey, when you check out this post, I’m really proud of it. I like what I had to say here. Can you let me know what you think? And if you like it, maybe make a comment or something like, reach out to people directly if your like, like algorithm isn’t supporting the way that you’re going about it right now? Yeah,

Damon Pistulka 41:55
yeah. And Whitney says something here that I that I, it’s my age old go to when when I you want more content interaction with your content, engage with others first and that that just really Yes. And two, though, I don’t want to take anything away from what you’re saying, Jordan, because if you’re just putting out hey, look at my great product here. It’s cool. Let’s say you want to buy it, you aren’t gonna get any engagement is art. And, and you got to be like, You are funny. It’s got to be something we’re sharing. I had this conversation with a larger company last, earlier this week, that there was a while we just don’t get engaged in our social I said, Well, it’s boring as hell is boring as hell. I mean, we’re stuck and when your content is like that, you’re stuck in friends and family land. Yep. And that is only friends and family. You’re gonna like or comment on it. And that’s

Curt Anderson 42:52
that Yeah. Yeah, that’s just because they’re being polite. So I let’s go here and Hey, Dave, we’ve got a couple of comments looks like stop talking. Milo is going to drop off thank you for a great day was nice. I’ve got to go but I’m so glad I dropped by Yeah, here it is. nothing but pure heat feeling inspired. So thank you. Thank you. Nice. Awesome. So Jordan, let’s go here so manufacturer out there you are for hire you are this new budding booming entrepreneur, you are a marketing guru engineer by trade, you really bring a lot of value to your clients. share with folks when they meet with you connect with you. What does What does what’s it look like working with Jordan? Let’s go through those early stages.

Jordan Yates 43:35
Yeah, so typically, how most of my customers have come to be as they just message me on LinkedIn. And they’re like, Hey, I have some like, I need some help with my marketing. I’ve seen you do some stuff with these other companies. Can we talk and then I’ll just send them like a link to my calendar and I’m like, sure, like let’s let’s chat and see if it’s a good fit because like not everybody is some people I’m like yeah, like I don’t think I work well for your stuff. And so will usually take 30 to 40 minutes just go through a discovery call and see like, can I help them? Do they want what I offer? Are you willing to pay my prices because you know, I always have the price conversation pretty upfront, you know, it’s like things cost money it is what it is kind of thing like what’s it worth to you. And in my opinion, if you’re going to hire a full time technical marketing person like that could be a salary of 80 to 100k easily or traditional marketing person that you’d have to train for like six months like maybe starting salary of 50k and then I’m like, if you look at my monthly packages in comparison to that, like you save a lot more money and then you don’t have to train me so we kind of like go through the value proposition and then if it is like a good match then I’ll write them up a marketing plan of how I go about it we you know, sign our contracts get going and then we just we get started pretty fast. Like we just we just get going I’d say it’s it’s not like a super complicated process. So yeah, if you’re curious and you want to reach out just message reach me on LinkedIn and we could set up a call. So

Curt Anderson 45:02
let’s go here, Jordan, if we get a couple more, I know you’re super busy and I want to be mindful of your time. But another question I’m dying to know, manufacturers out there, maybe they’ve had no marketing whatsoever. I don’t know if you ever seen one of those manufacturers, there’s plenty out there. Right. So let’s say there’s manufacturer that has really just started from scratch zero. What what like how, like, they need baby steps or old guy like me, how do you kind of baby step hold their hand? Like what would be some of the first steps would be like a marketing one on one that you would advise? Get that baby

Jordan Yates 45:33
out there? My table of contents?

Curt Anderson 45:37
After you’ve done this since? Yeah, yeah. That’s my mom’s favorite book right there.

Jordan Yates 45:42
So So basically, my my bread and butter right now I’ll just read you my table of contents is literally like, like understand like, what your customer base is, and who your buyers are, I stick with b2b, I don’t mess with b2c, I don’t know that world’s like, it’s very oversaturated. I don’t know how to help you there. So if you’re b2b, typically LinkedIn, and email marketing are the campaigns that you want to be on and the platforms you want to be on. I would say, start by understanding LinkedIn very well, kind of doing a one on one, LinkedIn is amazing. They have so many training courses, so many different things that will teach you step by step how to do everything, have your personal and your business page, fully filled out, just fully filled out your pictures, your bios, all of that, make sure you look like a real person in a real business, then you start with your content creation. You know, I have like in here, content creation for beginners, whether it’s just a quick iPhone, video, camera, pictures, stuff like that, then you have all this content, what do you do with it? Well, you know, you can post it, you can embed it into an email marketing campaign, you can have your sales people working on, you know, posting pictures of things like you know, your products, then with the products and like behind the scenes get to know us and just like making content and then having the plan to implement it. And then once you do that, just staying consistent, and making sure that you have like kind of a point behind what you’re doing, like think through like Wix, is someone benefiting from me putting this content out? Yes. Okay, put it out. And just keep being consistent. Like, try to post four to five times a week, try to engage with your community continue to build connections. And something that I’ve realized that not a lot of people utilize is, if you are the admin on a business page on LinkedIn, every month, you have 250 credit requests that you can send out to invite your connections to follow your LinkedIn business page, I cannot tell you how many of my customers or people I’ve met that either don’t realize that’s a thing, or don’t use all their connection requests a month, if I send out 200 video requests request that month and 100 people except I get 100 credits back and I can invite another 100 people that way. Like if you’re not using those like, then you’re not directly asking people to follow you like that’s another thing like don’t waste your connection requests, like those are so valuable, because maybe someone doesn’t engage with their content right away. But if they see it for months, that brand awareness will stick in the back of their head. And that’s that’s marketing, right? They’re dry.

Curt Anderson 48:12
They’re so yeah. Hey, Dan, happy Friday, my friend. I just talked to them this this week. So after Yeah, Diane, you absolutely want to come back and catch this one. Consistency. That was like I think if there’s a big takeaway today, and I think back to melody, thank you for joining us today. I think one thing to think about was like, What are we selling on a daily basis, I don’t care. You’re selling a widget, you’re selling your service, you’re selling your brain power, we’re selling one word and one word only. Trust, right? And it doesn’t matter what industry you’re in, it doesn’t matter what what language you’re speaking, it’s like, do I trust you, you know, like, Daymond, we always talked about that know, like trust and your journey, you’re just doing an amazing job. We’re going to start winding things down. Okay. So you get them going on LinkedIn, LinkedIn company page, let’s get a little bit more sophisticated. Okay, about the company, they have a little bit of marketing, but they like they really want to up their game, any secret sauce, and any Jordan, the eight secret sauce that you want to share today? Yeah,

Jordan Yates 49:08
I guess like you say, if you have a bit of a marketing team, and you have a sales team as well find a way to engage them, because these should be your advocates, they should be evangelizing your company. And maybe they’re going door to door doing it but they’re not using their voice and building their personal brands and like representing the company online, you can reach a lot more people each week online than you can in person. So I would say make sure to kind of have that connection between sales and marketing, because they should be working closely and say guys, like, like, encourage them to put themselves out there and explain to them the benefit of doing that. And some people are like, Oh, I don’t get paid extra to do that. Well, if you want to make more sales, like it’s great to put yourself in front of more people. So I would say just encourage your sales team because they are an extension of the marketing and they could just multiply your efforts and make it fun for them don’t make it seem like they’re in trouble if they won’t do it. It just make it seem like like a positive fun thing. Yeah.

Curt Anderson 50:03
Because sometimes its own teeth, a demon, our buddy Alan has a question. I

Damon Pistulka 50:07
got a question down here too. This is a good one for your how many touchpoints in an email marketing campaign before you move on from a company?

Jordan Yates 50:16
Um, do you mean like, How many times will I message the same one, or that’s

Damon Pistulka 50:23
what they’re talking about.

Jordan Yates 50:25
It’s very ugly. I do a lot of my customers, we do like weekly newsletters that we’ll send out to everybody will only segment if we’re doing like events and things like that. But a lot of their customers like can use a lot of their solutions. And so every Wednesday for GTA, we’ll do like one other solutions. And we’ll send it to everybody will post on LinkedIn and all their LinkedIn followers followers will get it. So I don’t really count touch points. If somebody wants to unsubscribe, that’s fine. But I’d say we are just putting ourselves out there. And I think there are more sophisticated ways to go about it. But I prefer just like the mass like branding approach, because you don’t know who needs what. And it’s hard to assume like what somebody needs based off of like your guess of what they do internally.

Damon Pistulka 51:08
That’s a great point, because I’m so lazy. Well, no, I think it’s, I think it’s a great approach. I mean, with the companies you’re working with, right? You got you got a wide range of customers that could need that product. You just need to keep talking about products, applications and solving problems and things that they can use and keep the information for long term because then if you’re creating content that they want to read every week, or at least check it out, and not unsubscribe, when they need a product from you. That’s where they’re going. Yeah,

Curt Anderson 51:40
right. All right. I want to recap a couple of things, and we’re gonna wind down because I know Jordan, it’s a beautiful day, you’ve got a busy afternoon, you’ve got like you’re a podcast, your brains gonna be coming mush here pretty soon, so I don’t want to take advantage of you. So this was first off, I want to thank you for joining us today. Man. This was just such a treat for all of us. What a masterclass. So I do have one more question, but I want to give a big thank you to everybody in the audience today. Yeah. Thank you for those questions. Jordan, obviously on LinkedIn, where can folks find you they want to get more of this the superpowers this passion this expertise in b2b marketing, where can they find you? Yeah, I

Jordan Yates 52:18
see just Jordan Yates on LinkedIn, it’s easiest to start there and my bio it says like something view my profile, view my portfolio and then it’s all my other links to like YouTube and stuff like that. If you’re interested in looking at it, but LinkedIn is where I’m most active and most at home and just send me a connection request if you want to chat and you know, and go from there.

Curt Anderson 52:38
Yeah, hey, Timothy says lazy is good. It means you automated away recurrent processes, which were obsolete in a waste of time, Timothy, I couldn’t agree with you more Daymond that’s one of our favorite lines. Yep, let’s be lazy as humanly possible. Jordan before we let you go so first off guys, if you if you missed anything if you’d like to and you just came in, boy, I encourage you invite you go back catch replay. This will be on b2b tail and my website goes on Damon’s website. Catch it on Damon’s LinkedIn profile drop. Jordan just dropped tons of golden nuggets here. Wonderful story here. She just launched her entrepreneurial journey just two three weeks while a while back, but now really full fledged few weeks ago. So we just wish you massive, massive monster success. Jordan before we wrap up curious minds are dying to know one last question from you. Are you ready? Are you sitting down for this one?

Jordan Yates 53:31
Yep, I just lowered my chair. I got even closer to the ground.

Curt Anderson 53:35
Jordan, we met you mentioned the B the B word earlier and I know that you were referring to baseball. Was that correct? Okay, are you a baseball fan by any chance?

Jordan Yates 53:43
Um, I will go to the games because my boyfriend is a baseball fan and I love him. Now

Curt Anderson 53:51
there you go. Tell us why you chose a guy you’re that’s why you’re great girlfriend. So So baseball like so you’re familiar like vitamin A ninth if there’s if it’s a tie score, right? So vitamin night and the Houston Astros are playing a game and there’s a guy on second base okay, there’s two outs guy in second base and it’s a tie score like we like we need a base hit like right now to get that winning run. Okay, the manager standing there and he looks down the bench and he says hey, Yates grab your helmet grab your bat please get up there get the winning hit like we need to end this game right now. Okay you with me? You grab your helmet you grab your bat you’re walking to the plate to go hit in the winning run. What is your walk up song

Jordan Yates 54:48
It’s hard because I don’t listen to like a lot of music. I’m more of a podcast girl. Um, you can play your podcast on the way the plate MSG e commerce success. Yeah, listen to play. You’ll definitely get that one he did it right. What’s What’s the one from Shrek? Somebody was told. Yeah, like that. Yeah. All right. And what is that? What’s what’s her name? It’s like it’s my time. Oh, it’s I noticed

Damon Pistulka 55:20
fine with things. The other guy’s

Curt Anderson 55:21
it’s I know what you’re talking about. So yeah, from track you might have pulled

Jordan Yates 55:28
in you’re too young. That’s

Curt Anderson 55:30
That’s right. You’re way too young if you don’t know, Shrek. So Jordan, thank you for playing our little game. Thank you for joining us today. Any last words of wisdom parting thoughts for the crowd today. Um,

Jordan Yates 55:39
every time somebody just tells me like, you’re a marketing guru, you know this and that my response is always I’m just a girl, just a girl. And that means you know, I am. I’m not anything incredibly special. I think I just kept trying stuff and waited until something worked. Like, I don’t think I have like some special ingredients or like, I don’t think I’m like incredibly smart or anything. And I say all this to say not that I’m like, just so humble. But I think anyone can do this stuff. I don’t think it’s like some gated special community to be a marketer. I just think that you just need to try and put yourself out there and be okay to fail and learn from your mistakes. And if you just keep trying, it should eventually work itself out. So yeah, just don’t don’t think like I’m on here telling all this stuff. And that like I’m just like, just, you know, like, so good at all. This it’s, I wasn’t always I just had to learn. So if you just take the time to learn and be patient with yourself, you can figure it out too.

Curt Anderson 56:39
Awesome. Awesome. All right, guys. Hey, let’s give Jordan a huge standing ovation. Round of applause. Jordan, thank you. We appreciate you. We applaud you we commend you. We wish you monster massive success with your new business. Whatever your path takes you. We’re just we’re here rooting you on guys connect with Jordan. Root her on as she gets into this new venture kind of uncharted territory for her. Damon What’s the song was it all star Whitney? Thank ya. All

Damon Pistulka 57:07
Star Yeah, yeah.

Curt Anderson 57:10
Smash Mouth. Smash Mouth. Thank you. Okay. Smashville Daymond take us away dude. Hang out with us for one second Jordans.

Jordan Yates 57:20
There you go.

Damon Pistulka 57:22
That song played it so much. Even now. My kids are that they’re the same age as you Jr. Did they still watch Shrek? If it’s on TV? Oh, yeah.

Jordan Yates 57:28
No, I want to track just a couple of months ago. I love that movie. It’s a it’s a classic theme and

Curt Anderson 57:34
get a couple quick comments here. So why don’t you call this out? I’m gonna know. Thank you for joining us. Very inspiring. Jordan. Thank you. Whitney says great hearing from you, Jordan, we have another comment here. Thank you for sharing your wisdom, Jordan. So Jordan again. Thank you. Thank you. Thank you from bottom our hearts. Damon. You know what, before we wrap up, God bless everybody out there and just go out and be someone’s inspiration just like Jordan was today. Even close us out my friend. Yeah.

Damon Pistulka 58:02
Thanks, everyone for being here. I mean, Whitney Diane melody, Tim Allen got so many menchi Harry, I’m trying to get it to stop talking Milo and it’s a while there’s a lot of people in the comments today. Thank you for being here. Go back to the beginning. Listen to Jordan. So many mic drop moments happened in this, that you really need to get back to the beginning and do that. We will be back again on Monday with another awesome guest. Is that right? Kurt? We got somebody coming up on Monday.

Curt Anderson 58:32
I think we do. I think she’s a Texan. Yeah, she’s a fellow Texan on Monday. So we’re gonna talk about you know, marketing on Monday. So good.

Damon Pistulka 58:42
Yeah. Awesome. Well, have a great weekend everyone and we will be back again. Thanks, guys.

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