The Exciting and Evolving World of B2C Ecommerce

In this The Faces of Business, Veronica Lee Jeans - Shopify Queen, Veronica Jeans, Ecommerce Queen stops by to discuss the ever-changing world and exciting developments in B2C ecommerce.

In this The Faces of Business, Veronica Lee Jeans – Shopify Queen, Veronica Jeans, Ecommerce Queen stops by to discuss the ever-changing world and exciting developments in B2C ecommerce.

With over 35 years of experience propelling eCommerce businesses to new heights, Veronica’s insights are invaluable for anyone looking to make their mark in the online marketplace.

Veronica Jeans, renowned for her bestselling book series “Shopify Made Easy,” brings a wealth of knowledge to the table. Guiding retail businesses from startups to millions of dollars in sales and sharing her expertise as a lecturer in Digital Advertising & Marketing, Veronica’s strategies have revolutionized eCommerce for countless entrepreneurs.

Download our free business valuation guide here to understand more about business valuations and view our business valuation FAQs to answer the most common valuation questions.

Whether you’re a seasoned ecommerce business owner or just starting, Veronica’s strategies for online success are a must-hear. Discover strategies used to create a seamless online shopping experience that boosts sales and customer satisfaction.

The livestream starts with Damon warmly welcoming Veronica. He requests her to talk about her journey into e-commerce and Shopify.

Thanks to her husband’s job, Veronica reveals that from Namibia to Holland, then to the United States, she remained on the move. Despite her varied career paths, including running a successful recruiting company, she found herself drawn to e-commerce during the pre-boom era. Utilizing her technical skills and business acumen, she initially assisted others with setting up online stores before discovering Shopify’s international reach and user-friendly interface. Impressed by Shopify’s responsiveness to customer feedback, she discusses the challenges of staying relevant amidst ever-evolving social media and AI search engine algorithms, such as Facebook, Instagram, TikTok, Google, and Amazon.

Do you want to know if your business is ready for your exit or what you should do to prepare? Learn this and more with our business exit assessment here.

Damon inquires about Veronica’s book series on Shopify.

Veronica says that she wrote her books out of frustration from repeating the same information repeatedly. Although she lacked prior writing and editing experience, she relied on Grammarly to improve her drafts. Her books provide step-by-step guides on setting up online stores, incorporating her vast e-commerce knowledge and practical business tips. Her guides are simple and cater to clients with varying levels of technological expertise.

On the sidelines, the Shopify Queen Veronica talks about challenges like cloned websites and offers advice on protecting oneself in e-commerce.

Get the most value for your business by understanding the process and preparing for the sale with information here on our Selling a Business page.

Agreeing with the guest’s insights on the prevalence of fraud and domain cloning, Damon discusses the daunting aspect of sales tax in e-commerce.

Veronica shares incidents relating to competitors registering similar domains to capitalize on their business’s success. She advises protecting one’s brand and understanding sales tax obligations, especially in dropshipping.

Veronica warns against complacency in the face of evolving regulations and enforcement.

While talking about sales tax, Veronica explains compliance in business operations. She informs that there is a need for certificates in states where products are shipped from, not just where the business is located. Sales tax, in her opinion, is ultimately the responsibility of the business.

Damon reflects on the evolution of B2C e-commerce, acknowledging both the challenges and the opportunities it presents. He invites Veronica’s comments on the easy yet challenging nature of the e-commerce market over recent years.

Veronica affirms that entering e-commerce has become significantly more accessible compared to previous decades. She contrasts the traditional barriers to starting a business, like securing loans and collateral, with today’s ease of setting up shop online.

She shares success stories concerning small business owners, such as a Massachusetts-based vendor who used Instagram to sell his products.

Similarly, a fish tank supplies seller transitioned from traditional retail to online sales, significantly increasing their revenue while reducing overhead costs.

Together with social media pages, Veronica suggests utilizing Google and Amazon for online presence through a personal website.

Damon reflects on the transformation of small neighborhood shops through e-commerce, noting their newfound success and expanded reach beyond physical foot traffic.

Adding to Damon’s comments, Veronica contrasts her previous experiences in smaller markets with the immense opportunities presented by the US market. She views persistence and community engagement as crucial in both online and offline business endeavors. Moreover, she encourages entrepreneurs to share their stories and engage with local communities to build their brand and customer base effectively.

Damon transitions to discussing the prominent topic of artificial intelligence (AI) and its implications.

Veronica expresses her love for AI and its constructive role in business operations, particularly for small businesses. She discusses how AI streamlines tasks like content creation, coding, and email marketing, saving time and effort. However, it is worthwhile to maintain a personal touch to write content. She advises against solely relying on AI-generated content such as writing product descriptions, blogs, and email headers.

Likewise, the Shopify Queen also discusses the rapid evolution of AI tools and their potential to revolutionize video content creation. She advises people to create concise and attention-grabbing video content that captures unique aspects of their businesses. Even uploading videos of mundane tasks like steel bracket welding can engage customers. She recommends tools like vt.io for removing background noise from live videos and Opus for segmenting videos into smaller, more digestible clips.

Toward the show’s conclusion, Veronica discloses that she is working on a new book that focuses on promoting retail and e-commerce businesses. She has collected and curated 179 ideas on how to effectively promote a company. These ideas range from sponsoring local teams with T-shirts to participating in silent auctions and engaging with the Chamber of Commerce.

Damon concludes the show by thanking Veronica for her time.

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46:04
SUMMARY KEYWORDS
business, shopify, e commerce, online, ai, customers, ecommerce, write, sell, veronica, talk, books, amazon, website, products, blogs, love, years, move, people
SPEAKERS
Veronica Lee Jeans, Damon Pistulka

Damon Pistulka 00:00
Cool. All right, everyone, welcome once again to the faces of business. I am your host, Damon Pistulka. And I am ex tremely excited today, because I have none other than Veronica Lee Jean’s Shopify expert, some would even say the Shopify queen. Veronica, thanks for being here today.

Veronica Lee Jeans 00:28
It’s an absolute pleasure. I love coming on to your show. It is very exciting. We have so much to talk about. I’m like, Conway, no

Damon Pistulka 00:38
doubt. And you you brought it up there, you are a repeat offender. I mean, it’s, it’s great to have you back. And I agree, there is so much changing. But as we always like to start out the show, tell us a bit about yourself, start back and kind of give us the history of how you got into E commerce and Shopify and all this good stuff so people can get a flavor of of who we’re talking with today. Well, firstly,

Veronica Lee Jeans 01:07
I’m from Africa. And Namibia, not South Africa, Namibia, born and bred, lived a little bit in, in, in South Africa, collected the husband and two children, and then move to Holland. Supposedly for six months, and we got stuck for eight years. It was fabulous. Fabulous. And then my husband said to me, Hey, do you want to, you know, he had a couple of contracts here. And it was raining and snowing and the wind and it was miserable. And he had another offer? And I said to him, how do you feel this is our move in a heartbeat. Let’s pack baby, we are moving to America. And believe me, this is the last thing I expected. Moving forward. several businesses, I’ve had so many careers, I can write a very, very thick book. But I had a recruiting company, very successful recruiting company 2008, big crash, i Everything happened and I gave it up. I actually crashed the company. And all my contractors went back to Verizon was one of my largest clients had a fabulous time. And I then turned around and I thought I can what am I going to do now? You know, this is like, new career, right? What do you do? Huge opportunity. So I decided I’m going to sell something online. And this was pre ecommerce excitement, right? This was big brands were not online yet at this stage, only small businesses. So I happened to talk to a sales guy at one of the shopping platforms. And you know, I’ve got so much. I’m a certified systems, Microsoft systems engineer, one of my careers. And I, one of the school teachers said to me, Hey, you know, you know, websites, teach the children like, Oh, now I can fix your computer. Can I go to websites? And I did. I did one of those. How to set up your website in 24 hours took me a week, but I managed in October. But anyway, moving forward again, I thought, you know, I’ve got this knowledge and he started sending me customers. This was so sweet. I mean, you know, it’s like, you sit there and you go, I’ve got my computer up. And he goes, Hey, can you help this customer? Hey, can you help this customer and I go, this is fabulous. Anyway, that’s how I got into the E commerce side. Instead of selling something, I started helping people. But also, again, you know, I’ve got all this business experience from all over the place. And I was looking for a shopping platform that had an international reach. And Shopify was the first shopping platform that you could get a credit card company or a payment provider, international payment provider. And it’s specifically in South Africa, which was majorly difficult compared to Europe or anywhere else or Canada. Else. Right. So and that’s how I discovered Shopify, I just fell in love because it was so easy compared to the other shopping platforms. It was so easy to set things up to actually do something. And one of the things that I was really excited about is how well I’m not really that excited since I write the books, but how progressive they are aggressive that are in actually listened to customers and the Shopify plan partners to actually implement stuff so it has, it happens a little bit fast. Like you go, Oh, they’d have they’re doing what, but they do listen. And as I said, I write the books and I have to update them proximately every three months um, last in our six months, but and you know, with everything around us changing so much. Facebook, Instagram We’ve got tick tock, which might disappear. Who knows? Google is just killing us right now. I mean, it’s, it’s, you know, there’s major updates and everything. And they, you know, AI is Is this the algorithms Amazon is part of it. So to be a business on on your own is, is so challenging these days that, that it is just very difficult, right. So that’s for sure.

Damon Pistulka 05:32
So you mentioned your books a little bit. Tell us about the books, the series of books you’ve written about Shopify? I

Veronica Lee Jeans 05:40
started because I got tired of talking about the same thing over and over again. So yeah, I just jumped into it. I didn’t know how to write them. I didn’t know how to write whatever. I’ve just been through baby. And I didn’t have an editor by the way, so much so so I relied on Grammarly. I didn’t realize the gravity changes the structure of sentences, I got this really bad review, this guy said, and I’m still remembered my first book 2021. He said, This is a really good book, but the grammar is terrible. But anyway, I’ve learned a lot since then I’ve had an editor. And so what I do is I write a totally step four step easy to follow, how to set up your store. And not just in not obviously Shopify, but not just that I put in all my experience from, you know, e commerce and domains and, you know, code barcodes, how you get barcodes and everything around what you have to do in business. And so I do a lot of, you know, pro pro tips, but literally, if you follow my steps, so here’s what I found. One of my clients, most of my she popped in bad last year, halfway through last probably June, July, me working away working away. And so she said, You know how I started my Shopify store. She’s very, very big on Etsy. She had one of my workbooks, which is like new planers. 12345, just check them off and do it. Right, Jesus, this is what I bought, and how I set up a Shopify store. So the actual the abbreviated version works as well. But I’m a very much a. So because my, you know, I’ve got customers that have no technology experience, they have no idea about online, you know, you know, they come up with questions. Does Shopify pay my tax? No, this is not Amazon, this is Shopify, this is a shopping platform. You know, how do I, how do I create an order? You know, what, really, my customers come from? Other very, very simple things. A guy called me today says, Okay, I’ve got these. I’ve got these payments into my bank account. But that didn’t really make sense. So I said, Well, you know, Shopify actually pay you in bunches. So if you get a whole bunch of orders, boom, it moves into your into your account. So it’s just it’s those those little things that people don’t realize that they need to do. Last this year, actually, this year, what my one of my clients call me, she said, You know what, she texted me. See, there’s another website that has cloned all of my products. Every single product, she has got about 6006 and a half 1000 line items, which is obviously you know, extra large, large, large, large kids, kids clothes, they cloned everything, including the shipping insurance. So you know, it’s a cloned website that offer 50% discount, you don’t get the products, but they get your credit card. So what they did is they registered her domain name with dot shop extension. And there’s nothing you can do. Right? They own the domain name. Yeah. So So we send a big news newsletter out to all the customers saying, you know, this is what’s happening, please, please. And she found out from another customer that bought something on there said, Oh, you’re offering 50% triggers, you know, I don’t offer 50 So that’s, that’s what happens you know, those little things to protect yourself is a lot of times when the you know, you you that’s where my expertise comes in. Right. Yeah. Yeah. Those little things to protect yourself. Well,

Damon Pistulka 09:50
and you mentioned one that I think is like, makes people shudder when you think about it being ecommerce and that sales tax, right. It’s It’s like, since that change, you know, when I was 345 years ago when that change? Yeah, that’s just that’s that’s a whole nother realm for people and you think about, you may have nexus in states that you don’t even know that you have nexus in and they and they can come and want their sales tax you know about whenever they feel like it. So that’s, that’s one of the things that comes up a lot, but then you look at if you have your own Shopify site or any other site, it’s, you know, fraud is a huge thing. And just like you said, protecting other similar domains, I mean, I mean, even even our company, we’ve, we’ve got a lot of weird domains own that we own, just just to try to do that to try to give away you, if you’re not in it before, you don’t even think about doing those things. Yeah. So

Veronica Lee Jeans 10:52
I’ve, I’ve had one of my one of my old clients 2002 1000, I set up my first shop, my first store on Yahoo shops, and believe me 2000 Right, this is nice pre ecommerce. And so I had to code every single product by hand manually 3694 products or 96 products, that excludes and polls and he was a flag seller. Okay, a guy he had a warehouse and everything. So his his website was a singular, like flags and flag pole.com A guy in Florida, registered flag and flag poles.com started shell selling flags. Never mind the polpark. But just the flags, he made $1.5 million with this guy was making 3 million with all the overheads. That’s how scary it is. Because and, you know, everything is is is fair and loving business, right? So one of my little replies, I won’t mention who she is. She registered one of her her competitors, domains that I forget, forgot to register the plural. He actually got customers from them. So if this was reversed, this couldn’t happen to you. Right? So hold on, there’s a lot of nuances that you have to think about. And you told me about sales tax. It is scary how little people know about business. Right? So one guy said to Asif Do you have a sales tax certificate? He goes, What’s that? I said Well, nevermind paying in your state that when you’ve got Nexus well, you are doing he was doing drop shipping and other merch thing that everybody’s into so easy to get into and everything. Now you have to be sure that you know where it’s shipping from. Right. Who is that your Nexus as well, so And people go, I have to do what Naga? Oh, yes, you got to be so careful. Right now when you’re doing drop shipping. And it used to be such a, an easy entry point, right? Oh, yes, I can do this. And I’ll dropship from here and here. And now. I’ll be selling all this other stuff. It’s a total different ballgame now and, and the states are, I would say in the last year, two years, the states have become so much more aggressive, too. What are they doing? All they have to do is check on websites, right? And make sure I mean, they can there’s so many ways to find out where you’re shipping from. And all they have to do is just look at the websites. And obviously they’re going for the big websites but there will start catching the little ones as well. I mean, it is it is it is going to happen definitely gonna start happening. Don’t get into trouble for $5 For goodness sake, you know? Yeah,

Damon Pistulka 14:08
yeah, that’s that’s an understanding the next is to because there are usually limits to how much business you have to do in a region. But when you look at some of these states like New York or California where you’re this this zip code where you ship into is different from the zip code beside it. I mean, this gets this this is a significant thing when you start to scale a business and that’s that’s also why the rise of so many companies that are that can help with the sales tax

Veronica Lee Jeans 14:36
is always business right. Also, if you say for instance, if you start a business, whatever your and so you have nexus in say Nevada, right? And so and then you are dropshipping or your products are being shipped out of Florida, you have to have a sale certificate for Florida as well. So people in Florida have to pay sales tax. Right? And, you know, with my language, I keep telling people, you got to pay the taxes and I go, Okay, you’re not paying the taxes, your customers paying the taxes is just a flow through for you. But it’s your it is your responsibility. Yeah. Yeah. And I think I think this really shakes the tree a little bit, you know, it’s like a recession, checks a tree little bit gets those little, little, you know, small companies go disappearing, or the bad companies disappearing because they don’t have they don’t have overviews or whatever. And so it gives other people more opportunities that really want to create a good business.

Damon Pistulka 15:45
Yeah, yeah. So we kind of got down the rabbit hole a little bit there. But we, and it’s great because I think people looking at and thinking about ecommerce, especially b2c e commerce. I mean, this is this is one of the things has really changed a lot. But as we as we look at this and a look at over the past few years, do you think that while there’s some of it’s gotten difficult, some of it is gotten a lot easier for people to get into E commerce?

Veronica Lee Jeans 16:18
Yes, I absolutely. In fact, I had this conversation with my mom, she started business, she was 60 years old, finished with a bank, that she’s 88 right now. So that was 28 years ago, when so when she started a business, she needed a bank loan, she needed to make sure she has collateral, and all this other stuff, right? Yeah. Now, when you start a business, you can open a store, and off you go, right? It is literally up to you how much business you can do, just by being on social. I mean, I have a cigar guy that sells more on Instagram than on his website. That’s how he started, right? And because, you know, nobody likes to gauze. And you know, he has a huge handicap. But that’s just shows you how his people literally Venmo him the money for an order. That’s how easy it is to make money online, right?

Damon Pistulka 17:20
Yeah,

Veronica Lee Jeans 17:21
what do you love it because it’s driving me nuts. I’ve got all these little pieces of paper. I said, don’t worry about it. We’ll automate it for you. But this is how easy it is to actually do something online these days, compared to 28 years when my mom started. So I mean, it is just it is it is easier, and also more difficult. Because everybody goes, Yes, I’m here, I’m selling. We’re not a sales coming in. That doesn’t change, right? If you have to put in to run a business, and to make sure that you can actually get some sales, nothing happens overnight. And so one of the big things as well, what I find with the save points is with somebody that has a corporate job that wants to do something on the side, and they can’t really be online to do anything. Super, super difficult. That takes twice as long, right? Because I think, and let’s talk about the big elephant in the room AI, right. Especially with AI. I mean, it’s already happening that people have to be online, your customers to know you love you know you and they’ll buy from you all that good stuff, especially if you’re a small business. But now with AI, I think it’s going to become even more difficult to get going than what it did before because so much of it is a little bit fake. And too, and also a little bit too easy. And then Google, we are going to love Google, right. Google is my is my is my big my other big elephant. Well, it’s actually a giraffe. You call it sir offices of Africa. They are the guys that are going to go, Okay, we’ve got a i But if you put all this junk out there, I’ll catch you off at the DS. Right? And they all have actually looked at some websites that are D indexed. I’ve never heard of the website being D indexed, which is Yeah, boom, that offline, right? It’s the same thing with if you if you take off, sorry, you know, take off Facebook, Instagram, et Cie. I’ve had clients monitor some instances where somebody said to me, she was she was doing a consulting out two hours with me, and her business got shut down overnight. I don’t know what she did. I forgot what she did, but her business got shut down overnight. $150,000 a year business, her daughter’s business got shut down, because her daughter was her admin. And so here’s another example, Amazon, boom, down. One of my acquaintances is the Amazon guru. I mean, what she doesn’t know about Amazon is fat is amazing. So one of the clients that we working on, his account got closed down because one of her clients, but she runs for four businesses on Amazon, one of her clients forgot to update their trademark. Oh, yeah. All forgot, shut down. We have been in Amazon jail for a year. For a year, she literally had to go to Amazon lawyers, not the Amazon, lawyers from Amazon, but Amazon lawyers that dive on Amazon to actually get this result because you can’t talk to anybody, right? It’s just, they’re not interested. That’s the scary part. Right? That’s the scary part. But if you got your own website, and you can still sell on your website, even if you shut down somewhere, at least, you got, as we said, your own Nexus, right, your own little business. It’s like having your own little shop, where you’re paying rent. And they can kick you out. But not likely. Right? Yeah.

Damon Pistulka 21:30
Well, and that’s, that’s what I’ve seen over the thing that’s been super cool about being an E commerce the last, I don’t know, five, six years that I have. And you can see these little neighborhood shops that would be in business if they didn’t have an ecommerce store now, and they’re thriving. You look at it, you go, why is this little shop? Thriving like this? And you go, yeah, there’s customers in the store, but it’s not packed out the door every day. But what you don’t see it as the that they’re doubling their business coming out the front door with the businesses going out the back door?

Veronica Lee Jeans 22:12
Yeah, absolutely. If you’re not online, today, you are leaving, not even just money on the table heaps of money on the table. I mean, imagine. So when I came to America, the first thing in my head was, Oh, my Lord 350 million people I can sell stuff to This is fabulous. Having lived in Holland, 16 million people, the 2 million people in Namibia. So it’s very difficult. They’re about 40 50 million people in the whole of South Africa, right? Coming to this year is like, Oh, yes. What I have to sell something, I have to sell something. And that’s the whole point. You don’t you don’t have to even sell overseas International. Because, I mean, if you think about Houston, in Houston and surrounding areas, seven plus million people, so I don’t even have to go outside Houston to sell. It’s that’s amazing, right? So so so it is, if you if you run it the right way. And you and you and you persist, right, this is this is the thing, as I keep saying to people, you don’t start a business just to go well. Now after you make I can do something else what else to do, you’re in business to, to tough it out, right, we know is going to take time. And that’s never changed with it. Whether it’s being an online offline. Being in front of people has not changed. Business 101 has not changed, right? It might, it’s not even, it’s not even faster. People think it’s faster, it’s not faster. Because you still have to go to the events, right? You still have to pitch up online. You still have to go and schmooze with the people that you that you know, around the corner or the local people. And a lot of E commerce. People tend to forget the local communities where they can literally get their ambassadors from right. I mean, this is what what invite both of us I’m sure since my gray hairs all covered up. But you know that I used to be the I used to be another queen like the networking queen. Everybody thought I knew everybody because I was at breakfasts and lunches and why things and networking and events and conventions and whatever. And so that’s the only way that I that you could find business is by going out and being everywhere and this the same thing that you have to be online you have to be online and tell your story right

Damon Pistulka 24:59
there Definitely in building that community, whether it’s across the parking lot down the street or across the globe or even across the United States in this case, you know, that’s, that’s really how you build that business over time. Absolutely. Absolutely. You know, and when I look at some of these things, and you see some of these people is oh, it’s easy, you can just start it up and start going it’s like, it takes a bit more work than that. But you know, like you said, If you persist, there’s some really interesting things, interesting things that you can do. And it comes back again to I love how it is reinvigorated some of these small communities because the stores they can they can thrive there in their community they didn’t have to move to say to Houston or someplace like that where you have a huge huge population center and they can be good I mean, for me, there’s one I like to talk about a lot and not that I that I drink excessively that much but there’s there’s a liquor store that’s out on the peninsula here because I’m north of Seattle, it’s Island Peninsula and a small town this liquor store is one like I have never seen in my life anywhere because they sell twice as much out the back door three commerce as they do out the front door with people coming in buying but if you want to go find a special tequila or vodka or beer wine whatever that you went, they got 3000 square foot wine cellar they got they got what you need. You can find it there because it is so popular online that they have built this just I mean, you just go on it’s like the Taj Mahal of of places to find the your favorite booze. So and

Veronica Lee Jeans 26:50
same same thing with my cigar guy. I mean, he literally he’s somewhere in Massachusetts in the tiny little town has a little cigar shop and this is what he started he said he should have had his head their head read because it didn’t he thought it was a good idea. But again, you know it is it is you can be in this little town and sell stuff, you know, sell make more money. I’ve got this one really successful story is the guy one of the guys I met with my the fish shopping platform I was on his he had a you know when you have the fish tanks, and all of that has everything to do with with fish, but not the actual fish. And so you said it was paying $600 That was like 10 years ago $600 for rent, maybe 15 years ago, and he was paying you know, people he all these businesses just coming in and out of the retail store. He started online and he said he was making as much online as what he was making as what he’s making in his business. Plus he didn’t have a $1,600 grant. So he actually expanded it just happened to one of his distributors said we’re selling this O ring for pipes and stuff and his distributor said no only make $1 or whatever from this. I’m not going to sell it anymore he says Do you mind if I contact the manufacturer This is Be my guest he retired for the house cash in Florida and is fishing right so you gotta love it. But I knew him he was packing a lot of little things of either the O ring Yeah. And And truth be told the you know, the Mariana thing the the weed thing started as well then and so he was in the right place at the right time selling the right product right.

Damon Pistulka 28:55
In it’s interesting know how these businesses have been able to change and adapt using using E commerce and in the b2c because it really has expanded markets. I want real quick, I want to say hello, thank you, Dr. Noon. Thanks for being here today. And Paul, thanks for stopping by. It’s a great show. And it’s always it’s always cool talking about Veronica for sure. So let’s talk about the elephant in the room. Ai Oh, yes. The heck What the heck do we have here?

Veronica Lee Jeans 29:30
I actually something I’ve got a love affair with AI. He’s the greatest guy in the world. My husband is jealous, right? super jealous, because I can’t stop talking about anyway. So AI Yes, ai ai is just It’s fabulous. All I can say it is fabulous for all the stuff that you have to do for your business. Especially as a small business. You know, you have to be social, you have to write blogs, you have to write product descriptions. If you have to be fresh online, it makes your work that took 1015 20 hours into maybe a five hour situation right? Where you can quickly crank stuff out. And Steven some some very intelligent, right? It’s like what the hell’s this woman writing? But and for me, I mean on the back end of ecommerce, the product descriptions, the FAQs, the blogs. I mean, we have just, it’s blown up. One of the things I mean, I know basic HTML, right? I’ve always been on the fringes, I can understand JavaScript, actually did a course in some other coding, but can’t remember what it is. So I’m dangerous, right? But I still don’t understand where to take it out what to do fiddle around with it. With a, I can now pop it into AI and say, Hey, can you code this for me? For Shopify language, which is liquid, which is fabulous, right? And the CSS and mega choose mobile report that responsive? So it’s like, boom, where is I used to sit for days and research? And how do I write this again, and I can just immediately do things myself, which are before, which is so amazing. But because because it’s so new still, you know, and especially because people are just starting to get into it. Obviously, if you’ve been in the business and you your business coaching or writing or whatever. We’ve all been very excited about it. But if you’re an owner, just starting on AI getting excited about it is very difficult not to actually just boom, pop things, grab things from AI and pop them into your website. Yeah, that’s a huge nono. Right? Because in the first place, if I read something from I go you is this, you know, this must be written by an idiot, because it is not personal. It is very uses words that I have to look up, right? So try trying to build your, your, your, your content, and everything where it actually makes sense to your customers. But my six year old has to read it. So. So that’s where you have to look at. But again, you know, it is, I can’t say how how absolutely amazing it is going to be all it is to actually write content and get people enthusiastic about writing content, because every time I do a free workshop on Mondays, I’ve got about five to 510 people in there the Monday. And so I’ve been hammering on blogs for years, because there’s one thing that you can attract people to your website, right, you pop it out there, it comes back to you. If I start talking about blogs, blogs that have been picked up the other day, like you don’t want to hear, but if they’ve they have been doing it and they’ve been they’ve been steadily writing about it and increasing the content and increasing the length of the web of the blogs. The best traffic they’ve seen is to their blogs, which means that their sales go up as well. Right? Because people pop in, they see your products and you start selling plus yours. You’re solving somebody’s problem. And and again, you know, AI I mean just emails, you know how hard it is to get a email header for your newsletters like, oh lordy, for me, that’s the hardest thing. But now with AI, you just pop it in there and it gives you several suggestions. You go, this is not good enough. Okay, give me some more right. And you immediately within 510 minutes, you’ve got something that you can use. And what I do is I always personalize it or I change the word words here and there. So AI people think it’s so new. As I said, I did Grammarly 2021 With my book, this I live on a boat by the way if you haven’t noticed, and so there’s a guy crossed the road across the dock here from us. He’s a he’s a software engineer. He developed AI in 1985. Yeah, that’s how long it’s been around. I mean people go a little bit freaky but obviously, you know, like with anything online is like the, like E commerce In two, I would say 2011 2010 2011. Big brands weren’t online. In fact, I had a Nigeria lady that lived in, in New York used to buy sales stuff from big brands, when they do the big sales have come up, shipped them to, to Nigeria, have them online, where people will buy them. So but you know, within two, three years, it disappeared. Because everybody went online. So, so that, you know, as an as an everything that technology it like starts slowly. And then just as that, right. I mean, it’s the same thing with AI. I mean, it’s moving so fast. Right now. You know, Google came out with Blogger, have you heard about it? No, I’m not, oh, you can create a video now with an avatar that looks natural, they actually move their body. And they sound it sounds actually looks real. And you know, people get oh my god, you this is bad, blah, blah, blah. My point is now, people like, I couldn’t say, all my customers, right? I do not have one of them that will go online and do a live, not one. I don’t want to be in front of TV. But there has to be because this is how they how they get to know the other customer gets to know them and feel comfortable and coming by. But now they have the opportunity to put their words into into a video that they can put out. Right? In just being like a influencer. Right? So you have somebody representing your company. And they can use that and actually benefit from that type of thing. Yes, it’s new. But

Damon Pistulka 37:05
yeah, I’ve seen I’ve seen some of that before it was about a year ago, I saw some it was pretty choppy then though, and I just recently saw some with an advertising company that was this is this is really promising because you look at things like television advertising, yes. And you look at, okay, if I’m going to produce a television commercial, I’m going to have people in it, I’m going to do that it’s going to take us edit time, it’s going to do all this stuff. I’m still a proponent of the fact that speed surpasses quality, at a certain point. Yes. And, and, you know, we don’t while we you know, people that are, that are my age, can understand what old television commercials are like. But now when you look at the vast majority of the buying public, they’re used to YouTube, they’re used to, you know, tick tock Instagram. And that video quality while the the, you know, the might be high resolution is not produced, it doesn’t have to be produced. So we can, if I’m going to do my my, say, I’m going to do an ad of some sort of video ad. And I can generate 10 of them in four hours use an AI that are pretty good. Or it’s going to take me four weeks to generate one good one, and it’s going to cost me $10,000 To do that one good one, or it’s going to cost me 500 bucks to do the four of them. wins. And,

Veronica Lee Jeans 38:38
and you know, in the end, the videos are getting shorter, so nobody really notices, right? Because you have to get that message in the first first first, one second. One second, you have to do something different. And so if you’re not that way inclined, what are you going to do, you’re going to you’re going to really lose out and I’m always talking to my customers about take little short videos, you know, I’ve got a lady that sells steel, heavy steel brackets that her husband and her father in law actually weld in the shop. I said go and take a video of those. Oh my god, it’s fascinating, right? Everybody will watch it. Right. So those little things and it has to be just instantaneous like quick, quick, quick. Put it into, Oh, here’s another one. So if I don’t think if you can hear any noise, but if I was in my main salon, I have a really old the snow boat, really old and use a vacuum cleaner but air conditioner, really loud air conditioning, I can now do alive and take the noise out instantaneously. It’s called vt.io it is I mean love again, right? I mean, it’s just, it’s just brilliant. Or you use Opus To chop your videos in small pieces, I’ve never done it because it’s like who the hell has time to do that? So that for me, it’s like, I’m just like, I got what am I going to do? What am I going to do? Right? So, but even even the little things like, chop for me chopping the video up. So I can have the people that work for me, actually, oh, this is what I need to do. This is what I need to do. That’s what I need to do all you have you send it to a customer. You go hey, or client, right? Hey, this is how you need to click on this, this this because you know they they talk to me. Okay, how do I do this again? Yeah, is that don’t remember, right? They don’t remember? Yeah.

Damon Pistulka 40:45
Well, we got English here, too. She said Happy Thursday.

Veronica Lee Jeans 40:49
Hey, yes. I was chatting to her today as well.

Damon Pistulka 40:54
Yes, yeah. Awesome. Yes.

Veronica Lee Jeans 40:58
We were talking about merch, right. And so, um, you know, I’m in love with E commerce. I love e commerce, because it’s just business and you can sell stuff. Anybody can have merch, on their website. Just think beyond T shirts. So if you have a business like Inga, right, and you are coaching and consulting, then you could have you can have journals, you could have cups, those little things that, that it’s not really where you’re going to make a lot of money. But it just enhances your, the way the what you are, you’re giving your customers more stuff, right?

Damon Pistulka 41:40
Yeah. Yeah, that’s a great point. And, and something that I don’t do well, but

Veronica Lee Jeans 41:48
I come up with so many ideas, I’m actually writing my new book is going to be a little bit different. Okay. Okay. It’s gonna take thought is going to be finished. But it might take another two months, I’m writing I had these all these ideas of and I’ve been collecting them. I’ve been pinching them. I’ve been curating them, of how to promote your company, right retail and E commerce. So I’ve actually, I’ve actually created it, I’m creating it. And I’m expanding on it, to say why it’s good how to implement very briefly, right? Little bits and pieces and examples. And I’ve come up with 179 ideas already. But it is nice, like, I need to finish this book, you know, but it’s just that you need to know, all these little things that you can do with your business. And you know, when we talking about local business, right? So you’re an online, you’re a business person, your online business 170 died. Yeah. You’re an online business, or E commerce. You have children, sponsor the team. With T shirts. Right. Now you’ve got these kids that are going to grow up and earn some money. But you have the parents and the grandparents that love you, because you gave the T shirts. And we know that silent auctions you know, connecting with you eat with their Chamber of Commerce, which I have done, by the way, not down here, not down here in his nodded. But it’s just as little things that you need to be reminded of, of, hey, you know, oh, this is a great idea. So anyway, this is my new book. It’ll be out in two months. I hope I’m really working on it. And it’s just going to give you lots of lots of ideas of communicating with your customers and sponsoring a TV night or a movie night at your, at your retail business. Right?

Damon Pistulka 43:51
Yeah. Yeah, good stuff. Because well, Veronica, it’s always a pleasure talking with you. And before we leave, what’s the best way if someone wants to talk to you? I mean, because you You are the quintessential in my mind, the expert that I go to, to talk to about Shopify and these kinds of things. So how can how can people get ahold of you if they want to?

Veronica Lee Jeans 44:17
Well, obviously, website Veronica jeans.com. I’m online. I love messenger. I’m on WhatsApp. Anyway, yep, LinkedIn. Veronica gmail.com. I’m moving from Shopify, Korean to ecommerce. But that’s my new my new brand. As I say we have to move around and pivot right? Because I have to sell more books. This is all about the books, by the way. So I can actually sell books more on the E commerce side because one thing I’ve discovered is Amazon. When I did my first book, my Amazon was selling it with all my competitors and I thought oh, No, no, no, no, no, no, no, no, no, no. So I quickly put out another two books. So it was your the recommended my three books to the Yeah, you gotta be up ahead.

Damon Pistulka 45:13
That’s the way to stay ahead of it.

Veronica Lee Jeans 45:15
Oh no, right. I know.

Damon Pistulka 45:16
I know. Yeah. Well, thanks so much for being here today. Veronica and Veronica ecommerce Queen Shopify Ecommerce expert. I want to thank Dr. New anger, Paul, for stopping by anger for all the awesome comments. Thank you so much. And if you got into this late and didn’t listen from the beginning, go back to the beginning. Start there, because Ronica was dropping a lot of valuable information if you are in E commerce thinking about e commerce, and especially if you’re your E commerce b2c. So just go back and listen to that. Bronica hang out. Well, hey, we’ll finish up offline. Thanks, everyone. We’ll be back again later.

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