people, podcast, business, andrew, good, great, animal, pirate, monkey, broadcast, producing, ira, turtle, watched, exotic animal, question, helping, community, russ, talking, Business broker, Business value builder, M&A consultant.
Damon Pistulka, Jill Valdez, Andrew Deutsch, Grant Mathis, Jacob Warren, Troy Neihaus, Brad Smith, Josh Curcio, Ajay, Ira Bowman, Russ Johns, Andrew Cross, Mark Scrimenti, Pete Alexander
Damon Pistulka 00:00
Ross up here. It’s not allowing him right now. Let’s move up here to stage. Yeah, he’s coming to the stage. I’m going to get us live on LinkedIn. All right. All right, everyone. Welcome once again to the zero wing Roundtable. We have a special guest with you here today. So thank you so much. First of all, I’m kind of I was a little confused there. I’m at this week has been a little crazy. Got my second COVID jack got sick as hell from it. But I’m good now because we time stuff. So with us today, we’ve got Russ Johnson, the pirate syndicate. I’m really excited to bring him on and talk a little bit about podcasting.
We’re gonna get going and do our normal introductions here. One of the things I want to say if you’re listening to us live on LinkedIn, go ahead and let us know where you’re listening from. If you got questions throughout the broadcast, go ahead and hit them. Ira me, we’re watching, we’re watching the chat. We’re driving the chat on LinkedIn, we’re watching it here on Remo.
And if you’re listening to us on LinkedIn, or one of the other places live, you can always join us here by getting on remail and getting on the comment and talking and, you know, just enjoying and building relationships. So today, we’re gonna do as we normally do, we’re gonna let people come up and introduce themselves, and we’re gonna then get them to answer the infamous Question of the day. So what do we got coming up first, guys? Oh, let’s
Andrew Cross 01:49
Oh, come on a Troy in the house. There we go.
Ira Bowman 01:58
You are the first victim. I mean, you’re the first person to get hurt.
I’m the victim.
Damon Pistulka 02:07
Troy How you doing today?
I’m good. How are you guys?
Damon Pistulka 02:10
Good to see you. Awesome. Good. Awesome. Awesome.
Ira Bowman 02:13
It’s no joke. He doesn’t even tell us. Like in the greenroom. He doesn’t tell us we find out when you find out.
Troy Neihaus 02:20
Yeah, I’m looking forward to go ahead. Put me on the spot. Let’s go.
Damon Pistulka 02:23
So introduce, introduce yourself, Troy, tell us what you do, man.
No, no. I
Troy Neihaus 02:33
am Troy niehaus. I live out here in the great Northwest in Seattle area and I help make money meaningful for my clients. So that’s what I do. I work for a global investment research and management firm called Bernstein. And I focus my practice working with entrepreneurs and business owners. So we you know, people hire us for the advice we give. And when you have a lot of wealth comes greater complexity, and we help solve issues around that.
Damon Pistulka 03:06
Yeah, you guys really good at it. Man. I tell you, I’m just impressed. Every time I get to sit down with one of your experts or listen to you guys and read your materials. It’s It’s good. Thank you. It is I mean, it is exceptional. It is exceptional. In fact, I was talking to somebody about Bernstein yesterday. So good stuff. Excellent. So we’re gonna get to the question of the day. If you could have any exotic animal as a pet, who would it be? And why?
Troy Neihaus 03:42
is a monkey considered an exotic animal?
Troy Neihaus 03:45
I’d have a monkey. I think, you know, there. I’ve seen a bunch of videos lately for whatever reason on on YouTube or something. And these people have monkey that wants a monkeys and you know what, they’re, they’re probably the closest thing to humans. Besides, you know, chimpanzees or gorillas or something like that. And they’re cute, and they’re funny.
I don’t know a monkey.
Damon Pistulka 04:16
Ira Bowman 04:18
If you ever watched the Latin, you know that he’s got the monkeys. Got the monkeys?
That’s right. Yeah,
Ira Bowman 04:24
yeah. All those kids man. Actually kids movie for me.
Damon Pistulka 04:30
Good stuff. Troy. Thanks for being here today.
All this beautiful. Thank you.
Josh Curcio 04:38
Damon’s out of place here.
Damon Pistulka 04:43
But I got some. All right, Josh, how are you today? Tell us a little bit about yourself.
Josh Curcio 04:48
I’m Josh perseo protocol. We are an inbound marketing agency that works primarily with manufacturing companies helping them with their lead generation and sales. I’m also A big HubSpot fan.
Damon Pistulka 05:02
Yeah, yeah. I mean, you guys haven’t seen that. But the you haven’t seen what these guys do for manufacturers. It’s really cool. They know it. That’s for sure. So Josh, what exotic, exotic animal would you have?
Josh Curcio 05:17
We I am not a pet person. They take way too much effort and attention. They’re better off with other people. We’re busy on the weekends, we’re gone. So I can’t I can’t accept any pet.
Damon Pistulka 05:30
Do I have to answer? No, that’s good. That’s good. That, Andrew, you’re out. You’re muted Andrew. Andrew is talking to the doc into a microphone that’s turned off. Josh,
Andrew Cross 05:45
try goldfish. pretty low maintenance.
Damon Pistulka 05:47
Yeah, you know,
Josh Curcio 05:49
did have a goldfish, or we had something like a beta fish. My daughter kept it alive as long as she could. And then it perished at some point. But
Damon Pistulka 05:59
Any good you could get a teddy bear.
Damon Pistulka 06:07
That would work. Brad, how are you today?
Brad Smith 06:10
I am still breathing. You know, we’re lucky with that every day we wake up here in COVID. world. You know, breathing is a start, right? So every day, every day, like, Oh, yeah, there’s the first one. So what I what I do for my clients, in my business clients is I help them go from where they are, to where they want to go. And instead of winding through all the learning process, they have to shorten it and straighten out the line. So you can get from where they are to where they want to go.
And the fun part is, when I get them, they’re actually about two or three conversations. Yeah. And I say, Okay, look, you pointed yet at the top of that mountain, and like, that’s just a foot Hill, stop thinking that way. We’re gonna take you to the top of this mountain over here. And it’s like four times as big 10 times as big as what you thought you could do. Yeah, and we’re gonna still do it in the same amount of time you thought it was going to take to get to the top of the foot Hill. So are you ready? Let’s go. That’s what I do.
Damon Pistulka 07:16
Brad Smith 07:16
So you ask the question. What would I have? Now? You didn’t say that. They had to be a real exotic animal. Oh, no. So I would I would have a Griffith right. We agree. Oh, Harry Potter, the flying horse in the flying. No. Right. Yeah. And the bird beak? I would have a Griffin. Would that take a lot of attention? And y’all Right, right. You know. That’s what I would have just because
Mark Scrimenti 07:50
that blew my mind.
Damon Pistulka 07:54
I don’t I was like, I had to think what’s the Griffin come back to it?
Russ Johns 07:59
Was your commute for sure.
Brad Smith 08:01
Yeah. Well, no, that’s the teleportation button on my belt. I’m still looking for somebody that can help me invent that particular idea.
Damon Pistulka 08:11
Yeah. Myself. That would be good. Awesome. having you here today, Brad. Thanks so much. Boom. Great to have Yeah, Mark. Awesome. Seeing you from Chicago. What’s happening today? Hey, it’s
Mark Scrimenti 08:26
great seeing you too. The gears the guitar is absent. It’s in its in its case because it actually got some use. This week. I took a difference in strummed it so it hasn’t been replaced on it stand there. So you just see the ghost of it there. Yeah, so good to see you all. It’s raining here. But that’s okay. It’s warm. It’s like 70 degrees. To kind of monkey. I’ll talk about myself. I’m a fractional coo. I help visionary CEOs clarify their goals, grow strat, develop a growth, strategy and execute on the plan.
My background is in e commerce operations. I lead sales and marketing for sales and marketing product development customer service for an e commerce company, an online retailer music gear, pens to guitar and I helped that company grow from 40 million to 140 million in sales in sales over an eight year period. Since then, I’ve been focused on helping entrepreneurs set up systems processes and teams, develop sales and marketing strategy and execute the tactics necessary for scaling, growth and sustainable profitability.
Damon Pistulka 09:30
That’s what I do. Nice, nice.
Mark Scrimenti 09:33
And the animal the pet man, Brad, that kind of opened my mind. I’m thinking of dragons and all sorts of fantasy characters. But you know, Troy really hitting I this thing with monkeys. It’s funny. The second week in a row, I think we’ve talked about animals. And in monkeys, for me in particular, and I like monkeys just because they’re human. Like they’re they’re funny, you know, they’re fun. I think I would enjoy playing with a monkey. It’s probably It’s probably kind of dangerous and probably could beat the crap out of me too, you know, like to get angry at me, but you know, because they’re strong, but I think I’d go with a monkey. Maybe a chip.
Damon Pistulka 10:10
There you go. That’s a good choice. It’s a good choice. Good stuff. Mark. Thanks for being here.
Good to be
Damon Pistulka 10:17
here. Pete, how are you today?
Pete Alexander 10:20
Pete Alexander 10:21
Look at how glorious the the the weather is. I don’t know if you’re seeing it. But I got sparkling sun on the other side.
Damon Pistulka 10:29
We we have similar it’s not quite that good. But there’s definitely a lot of blue patches. Yeah. So
Pete Alexander 10:36
we’ll take we’ll take it and I’m looking forward to hearing the great rest John’s Hello, Ray.
Professor Pete, how
are you doing?
Pete Alexander 10:44
I’m fantastic. I’m looking forward to getting motivated from what you’re going to share. Um, because I have a popular podcast winning a business and life podcast which Marquis was just on he his was published. His episodes published a couple of days ago, and it was got a lot of great comments. Now. In addition to being that host, I empower working professionals to go from being mentally and emotionally overwhelmed, to better protecting their health and handling challenging situations with grace and success. I am going to go animalize Ay, ay.
If it was anything at all, and I couldn’t have an easy way to keep it. I would go with a dolphin. Because I think that they’re from everything I’ve read. They’re the smartest creature other than supposedly humans. And anyone who is a Hitchhiker’s Guide to the Galaxy understands that. The dolphins were the second smartest animal on earth, and humans were third.
That’s what I would do.
Are we really that high?
Well, yeah, I
Pete Alexander 12:03
from 1968, or whatever that was.
Damon Pistulka 12:07
Yeah, you have to wonder your
evidence to the contrary.
Yeah. Oh, my God.
Damon Pistulka 12:13
Yeah. Yeah, there’s definitely a sad state. been great to have you here today. You bet. Thanks. Again. Yep. Great. Well, Grant, how are you today? Yeah, I think you’re a first time attender, right. Yes,
Grant Mathis 12:28
I am. Indeed. I am. Indeed. I’m brand new to networking, and certainly this platform. And it’s impressive, by the way. Oh, boy. with glasses.
It’s right in. Yeah, yeah.
Ira Bowman 12:37
And again, we’re at a five are bald is beautiful. I’m just saying.
Damon Pistulka 12:43
Yep. So tell us about yourself, Grant.
Grant Mathis 12:46
Well, the wife and I started up a manufacturing company to address a sea of contaminants forgive the you know, the Yeah, I don’t mean to be dire. But the in two spaces and on the business. on the consumer side, it’s about skincare, clean formulations. And yeah, there’s a whole conversation there. But on the business side, we’re producing bottles that degrade in landfill conditions. So that sea of plastics out there can actually go into the landfill and quickly convert that to renewable energy
Damon Pistulka 13:26
are very good, fluttering. Well, you know, the funny thing was, is that very, very early in my career, I was in the molding industry, and we actually molded golf keys out of a corn base plastic that would degrade in like a golf course within I don’t know, it was like a week and they’d be nothing was really interesting. So yeah, I don’t know if we ever went anywhere. But it was it was certainly an interesting material to work with. So, yeah. So it’s great to have you here today. Grant. An interesting thing. I mean, that’s, that is that is definitely something that would be very good. So it’s a and I’ll digress for a second. So it’s a bottle that degrades faster over time in a landfill.
Grant Mathis 14:17
That’s right. anaerobic. Well, your anaerobic? Yeah. Yeah. Your golf tees would be aerobic decomposition in landfill, it has to be anaerobic.
Damon Pistulka 14:26
Oh, nice. Nice. Good stuff. Good stuff. All right. Well, it grants So then, you know, I hate to put you on the hot seat, but you get to answer the question of the day too. I think I’m ready for this. It
Grant Mathis 14:38
would have been a sea otter but in COVID, everything so so in into a very small space. It would be a lemur. No sudden moves are really quiet. I think you can still hold it.
Damon Pistulka 14:53
Yeah, yeah. Good. Yeah. Good stuff. lemur be great. That’d be a good one. All right. Thanks for being here. Grant. love to have you. Hope you enjoy it today. Who else we got? We got through already through everyone now. No, no.
He was he was just
slacking off. Okay. Hey, Barb, come
Andrew Cross 15:19
We’ll get Andrew up as well. We
Ira Bowman 15:20
got a few more. We’ve got Jacob, Joe and AJ still.
Okay. All right.
Good morning, everyone.
How are you today?
I’m good. I’m good. Oh, and there’s Andrew. And I don’t know Pete sharing hair is awesome. He said he would shave it and give it to you guys.
Russ Johns 15:46
Give us some hair.
it’s so for me, I hope business owners find grants and other funding for their business every week. Now, with COVID relief. There are new grants, and I now do it at the federal, state and local level. And so everything that comes out, I notify my clients and say here, here’s a new one. And then we actually fill up the application for them. And then and put it in. And they’re, I mean, there’s hundreds of things out there now. and business owners don’t have the time to look them up.
Damon Pistulka 16:21
Yeah, yeah. And it’s a great service. It’s a great service, because there are so many things that we don’t even think about that. That can help RND and just labor things that Yeah, just so many different things now.
Grants out there.
Damon Pistulka 16:37
Yeah. Awesome. having you here today. bar. So what what animal would you have? You know, I
watched an octopus. I watched my octopus teacher. And I thought it was beautiful about your, you know, a man decides to go visit an octopus every day for a year. And you know, their relationship and how it changed him significantly. And then I learned a lot about them and how they’re just amazing, brilliant creatures. But that relationship was amazing.
Damon Pistulka 17:11
That is that is awesome. That is awesome. I watched a little bit of that. And that that they Well, first of all, they’re amazing creatures, because Isn’t there something about their genetics there that they don’t different than ours or different than just about everything else? There is why.
I think it’s interesting that in each arm they have a brain in it. That that and they all the brains work together. I don’t know. It just fascinates me and how quickly they can change into so many different things. And I don’t know it was it was great to see.
Ira Bowman 17:46
When people talk about most intelligent creatures on earth actually think octopuses are at the top. I put this up against anybody.
Damon Pistulka 17:55
Crazy stuff. Crazy. Good stuff. Well, thanks for being your day. Barb. Wonderful senior, Andrew Deutsch. How are you today? Sir?
I’m well how are you?
Damon Pistulka 18:05
You know, good. I’m vertical.
Damon Pistulka 18:13
cardboard cut out today. So
Andrew Deutsch 18:18
Yeah, just to end the rumor for those who saw Fang in the name there. I am not the fifth dentist that doesn’t recommend sugar. Let’s go. That’s
okay. That’s good.
That’s what we do.
Damon Pistulka 18:34
All right. Well, tell us about yourself, Andrew.
What’s it we’re
Andrew Deutsch 18:38
shredding a strategy first marketing and sales consultancy. We help companies develop that core strategy before they go to the shiny toy box of all the all the tactical tools, whether they’re going to grow their business in the US or in the 120 countries that we have affiliations with to grow your business.
Damon Pistulka 18:56
So good stuff. Yeah. Yeah. If you have a DVR following Andrew on LinkedIn and and reading his stuff, he are not laughing nearly enough. It’s good. It’s good.
Ira Bowman 19:13
You know, it’ll help you with your exercising of your brain too. Because Andrew Oh, yeah. are intelligent. They sometimes it takes a second for me to get it. But yeah, they’re always.
Andrew Deutsch 19:26
You don’t belittle yourself. You get it?
Damon Pistulka 19:29
Very good. I love it. Yeah, yeah, they are. Well, it’s awesome. So Andrew, what animal would you have?
Andrew Deutsch 19:35
I’m not sure cuz I’m afraid that my dog might eat him.
Andrew Deutsch 19:44
Get out of here. He invades everyone’s well. I think I think probably for my aquarium. There’s a couple of couple of saltwater fish that I’d like to add that would be exotic that I can’t afford nor would I ever A gem Tang would probably be my my prize or another octopus.
Damon Pistulka 20:07
Wow, that’s cool. Yeah, cool. Gotta look that one up gem Tang. How do you spell that? g m,
Andrew Deutsch 20:13
like a jam. And Tang is a type of fish. Okay. They usually retail for a few $1,000 so I’m not gonna throw it in my tank anytime soon.
Damon Pistulka 20:23
No, no, I’m gonna look at it. I’m like, Yeah,
they’re gorgeous. But
Andrew Deutsch 20:28
yeah, look, little, little little pricey for a home more or less.
Russ Johns 20:34
Where they needed to Andrew. The water. Warm water. Cold water.
Yeah, they’re there. They’re
Andrew Deutsch 20:44
there. They’re a marine fish. They’re I think they’re found in mostly in Asia. Okay, in Asian waters. They’re gorgeous. But they’re they’re really pretty to see at the aquarium when you’re
good. You go visit him.
Damon Pistulka 20:58
Yep. Awesome. Awesome. having you here today, Andrew. Thanks. So AJ, great seeing you again. From India. My friend. You show up and then evening. They’re lovely having you.
Great to be here, Damon. So how things going on with all you people.
Damon Pistulka 21:17
Wonderful today. Tell us tell us a little about how you’re helping people. AJ.
- So basically, I’m into the staffing industry, I help my clients to fulfill their hiring requirements, according to the skills they require. So mostly ID with the IT sector. So developers, programmers, I mean, they will have Salesforce and all this kind of stuff.
Damon Pistulka 21:42
Yeah, yeah. Good. So AJ is helping helping people in the US recruit it people in India, we help them in their, in their companies. And it’s funny, AJ, because I was just reading an article this week about how important it is for manufacturers to be able to do their own development software development in house just because you know, that standard out of the box CRP systems aren’t really giving them what they need. And and how much that’s that’s worth?
And how exactly. So mostly, it saves time. So if you just made a custom made, so rather than just getting into the outside market, and just getting to fulfill, according to you, that if you just look into the custom made they need to be saving a lot of time of yours. Yeah. Yeah. As I said last week, time cannot be replaced.
Damon Pistulka 22:32
Yes, that is right. Time cannot reasonably. Yeah. Yeah. So AJ, what animal would you like to have as a pet?
as Pete said, dolphin, because it is smarter than me?
Yeah. Dolphin is a good choice.
Ira Bowman 22:49
Because you could go you can go for a swim with it. You can hang on and
Damon Pistulka 22:53
Yeah, exactly. You can hang out and do it. Well, great. AJ, thanks so much for being here today.
Damon Pistulka 23:00
Really? Good stuff. Jill. How are you today?
Jill Valdez 23:04
I am so good. Awesome. Yes. Mine installed in my kitchen. I get to have a gas stove.
Damon Pistulka 23:12
Nice. Nice. Nice. That’s good. That’s good. I remember we did that at our place to a while back that that makes it makes it nice.
Jill Valdez 23:21
Very much. So. Yeah. Yeah. Plus, I get to hang out with all of you.
Damon Pistulka 23:27
All right. Well, tell us a little bit about how you’re helping people, Jill.
Jill Valdez 23:30
So I help the smaller businesses, with their people and processes. We we look at what’s going on and where they want to be and we align their people and their processes to bring out their best and make their their workplace be the greatest place to be
Damon Pistulka 23:51
awesome. Awesome. That’s that’s, that’s cool. That’s very cool. Because it was a it getting the right people and get them working together is the most important thing.
Jill Valdez 24:01
Absolutely. It’s so fun to do. Yeah,
Damon Pistulka 24:04
yeah. Well, what animal would you like to have?
Oh, gosh. Um,
Jill Valdez 24:10
so I think I have a lemur. Yep. They’re, they you know, they’re heavily and active like a monkey. But, um, and it probably comes from, you know, his or growing up. They used to watch the boom of foo. So they just seem like cute and cuddly. And, and yet smart.
Damon Pistulka 24:38
Yeah, yeah. That’s a good choice. That’s a good choice. All right. Well, awesome. Seeing the Gil
Jill Valdez 24:44
Great to see you.
Damon Pistulka 24:45
That the rat Jacob Lauren. We have the second biggest beard on this age now with us. Ron is the biggest beer but Jacob was Getting there. So tell us a little bit about how you help people. Yeah, I
can’t even back up to show us this whole beard.
Damon Pistulka 25:09
Yeah, rough out to get away from the camera like
Jacob Warren 25:13
I’ll get there. I’ll get there. No, I hope people by simplifying technology for them. And so it’s a really exciting way to be able to take the complexities of cybersecurity and everything in and make it as straightforward service for you to be able to focus on running your business.
Jacob Warren 25:37
the animals that I truly have always wanted is a raccoon. raccoon. There you go. They they are freaky in the sense that, you know, they have those full hands, but they look the people that I’ve known people that have had them in the past, and they say they they have they’re full of character, mischief and all that stuff. And all that is fun.
Damon Pistulka 26:05
That’s a good one. That’s a good one. That’s their, their, their their cool little animals. It’s their coloring.
Jacob Warren 26:13
Yeah, yeah, it is. Yep. And as and it was, like,
Ira Bowman 26:20
it’s raccoon colors.
Damon Pistulka 26:22
Yes, it is. Good branding.
Damon Pistulka 26:27
Yeah. So awesome. Awesome. That’s a great choice, Jacob. So thanks for being here. So who we are we finished now? And
that’s it. That’s it.
Damon Pistulka 26:37
All right. Well, well, then let’s start. Let’s start with let’s start with you, Andrew. And we’ll finish with Russ. and go from there. So
Andrew Cross 26:48
well, what we do for people well, Damon and I had exit your way. And IRA and, and Johnny we in our team. And then some of our partners with us help this small medium business owners build their companies so they can add you know, for eight figure exits, and in a variety of ways, through consulting services, and which is fun. Anyways, on the animal thing, um, you don’t always remember that movie every which way, but loose and rang into it. walked around with the rain tech. And I know we’ve had a couple monkeys in here, but it’s a very specific kind of monkey. But I always thought that was cool.
Damon Pistulka 27:34
Yeah. Yeah, as long as
Andrew Cross 27:40
he was using his sidekick, and he seemed to have a sense of humor.
Damon Pistulka 27:47
Right turn. Yeah.
Damon Pistulka 27:56
Oh, for the people that are that are a bit younger in the crowd have no idea or
Glenys was still alive.
Damon Pistulka 28:10
It’s like talking about Dirty Harry and people who’ve never seen that, you know. Anyway. Awesome. Awesome. All right, Ira, you’re up, man.
Ira Bowman 28:20
All right. So I actually put a picture graphic in the chat. That shows you what we do at Bowman digital media, we really do six things. So just really simply, we do social media management. We do website development, we do graphic design, photography, videography, and SEO.
That’s how we help small business owners. I like to tell people, I’m the Swiss Army Knife of marketing. I’m really good when you don’t know marketing, but you need some way to do business. That’s what I do. I’ve been in media. For my exotic animal. I think I’m going to go a little bit out of the box here. I want to go see turtle. It’s not practical, but I’m daring to dream because I fell in love with sea turtles with the movie. Finding Nemo, the gross character. Really like that. So
Damon Pistulka 29:07
yeah, sea turtle. Yeah, sea turtles are cool.
Ira Bowman 29:09
It’s, I mean, it’s totally my speed. Like, I’m not like, I’m not wild and crazy anymore. I’m more like, I live life on purpose. So it’s slow and slow and deliberate. So
Damon Pistulka 29:20
teacher, I I still remember being at malikai on, you know, right off of Maui swim where the sea turtles out there. It’s Reagan and cry. Yeah, incredible snorkeling out there with that. It’s like a life changing experience. I love the water. Everything about it. Yeah. Yeah. Good stuff. Good stuff, Ira. Well, I I’ll go quick and then we will let Russ John’s go with this. So Andrew kind of talked about exit your way a little bit.
Yeah, we are helping business owners grow their businesses and get them to the point that they’re making more money today and they can sell or succeed. whatever they want, later down the road for the money they want and really that that starts with getting the business running, right? So it’s not going to drive you to your grave early. And it’s giving you the returns you want. doing a lot of different ways.
We do it with a lot of different companies, we, we are more versed in manufacturing and e commerce companies. We do a lot of those. We sell a more wide range of companies than we then we do on our consulting. But yeah, that’s what we do. It was born out of the fact that when Andrew and I worked for companies that were owned by private equity or investor groups, that’s what we had to do.
And when we got outside and started selling businesses and realize that most private business owners had little or no idea what their businesses worth were worth are the challenges in selling them. And the industry largely ignored those challenges. The Business Brokers and investment bankers, we said we’re going to help these business owners get their businesses sold. And that’s what we do. So
yeah, check out
Damon Pistulka 31:12
check out the chat. That’s going great. Yeah.
Ranga Tang is in the room.
I love I love that mark maybe
Damon Pistulka 31:27
the the chat if you’re on LinkedIn watch this. You don’t get to see the chat nearly as good as we do. You can see it some but yeah, the chat going hot here. So when when you go in Ask, ask.
Oh my goodness. Pete says my uncle we had to say though,
Damon Pistulka 31:50
yeah. So for me are two things I was like First of all, someone said aranea tech that was gonna be mine. No actually was from every which way but loose, which That’s awesome. But the other one I was thinking about that would be kind of scary to have. But I would like to have a rhinoceros. I don’t know why.
Ira Bowman 32:09
Oh, ruin your house.
Damon Pistulka 32:11
I would ruin your house. And it’d be I was the only thing I can think of to be really messy to clean up after. But. But the skin it has to it really looks like the pet. It’d be
Ira Bowman 32:23
maybe if you could make it where it was like a dog where it was happy. You know what I mean? Like it’s happy right now.
Damon Pistulka 32:29
Yeah, it has to be happy right now. Yeah. But yeah, that would be something so that would be maybe
Andrew Cross 32:35
taking it for a walk with your Harley.
Damon Pistulka 32:37
Yeah. Yeah. Yeah. teach you to stop.
Ira Bowman 32:48
That, like when you were kids, people walking their dogs. You know, it’d been in the kid with the biggest dog was the badass you know what I mean? Like? Yeah, nothing that would be more badass than a rhino. Lesson. He’s walking around with a T rex or something. I mean, we didn’t have an answer. But yeah,
Damon Pistulka 33:07
yeah. No, I don’t want something that can eat me.
Ira Bowman 33:09
Yeah. I think a rhino could do that. Oh,
Damon Pistulka 33:14
yeah, Rhino could kill you. Different ways. Yeah. Brad Smith is saying rhinos are outside animals. That’s for sure. Now we’re down to our special guests of the day. And then we will get to our topic. So Russ, tell us about yourself.
Russ Johns 33:37
Well, restaurant broadcast and I operate the pirate syndicate that allows people to be seen, be heard and be talked about, create more content without the technical overwhelm. So we manage and handle and support you in that journey. And so it’s a very simple, very focused opportunity to share your gifts and your message with the world through live streaming, podcasting, and content production.
Damon Pistulka 34:10
Russ Johns 34:11
And I love I’ve been listening to the animals and everything. And I actually used to have a farm and I’ve had hundreds of animals. I’ve owned hundreds and animals and very traditional animals, horses, cows, sheep, chickens, pigs, everything in between. and also at one point in time, I, my wife, and I owned the number assignees cat that was rated number four in the nation for cat shows. And so one of the favorite things that I had during that journey was a turtle. Turtle, and then I always had a fondness for fish. So because they were easy to maintain low maintenance, and they still had a personality. So that would be my choice. Be I would have another turtle.
Ira Bowman 35:02
It’s just one more reason to like Russ wrote that.
Damon Pistulka 35:06
Yeah. Good stuff. Good. So yeah, I think you know, the thing about turtles too is they live a long time. Yeah. Yeah, like, you know, 4050 years, or even that the ones in the CRT like 100 years, hundreds of years old. Yeah. Crazy. Crazy. You just wonder how they do that.
Andrew Cross 35:29
My dad had a African gray parrot.
Andrew Cross 35:33
love to live a long, long time. Yeah, yeah. So when we have to give it away? Oh, yeah. That’s why I’m sure. But
Damon Pistulka 35:43
yeah, they do. They do live a long time. That’s for sure.
Russ Johns 35:47
They’re a little more maintenance and turtles, though.
Damon Pistulka 35:50
Yeah. Yes. Well, Russ, we’re happy to have you on today to talk about podcasting, because we have some podcasters in the audience. There’s people I’m sure that want to understand the podcasting game a little bit more in and understand just what are some of the things that are happening in podcasting that are you see that are that are going people are doing well, and some of the things that people don’t do? Well?
Russ Johns 36:19
That’s a great question, Andrew, because right now, there’s a lot of people, there’s over 2 million podcasts out there. And what a lot of people don’t realize, though, is there’s probably only there’s less than 400,000, around there that are active and engaged in over 100 episodes, and they they live for a very long period of time. And one of the things that people think is going to happen when they start a podcast is that it’s going to explode, and they’re going to get noticed.
And and what it really is, is a long game. Yeah, it takes time to develop. It’s like practicing any instrument, you have to get better at it, you have to learn, and you have to adjust, you have to maintain. And so the best thing that I can recommend people think about before they start a podcast is how much effort Do you really want to invest in this possible? This, this opportunity?
Because it’s not an overnight thing is not one and done. It’s an ongoing? It’s an ongoing adventure. It’s an ongoing event that could that builds with consistency? Yeah. You know, showing up on a regular basis is what really makes the difference between having a podcast and having it had seven to 12 episodes and deciding, well, nobody’s watching this. I’m not going to do this anymore. Yeah. So it’s really about how much am I willing to invest in this? Because I, it’s important to the community, and it’s important to me to share this information.
Damon Pistulka 38:05
Yeah, yeah, it is. And I think that’s, that’s what a lot of people miss in it is that it’s a lot of damn work. And it’s gonna be a lot of work for a long time before you see anything out of it. Or if you ever Well, no, you got to love it,
Ira Bowman 38:22
you got to love it. So I’m gonna say this, I think podcasts are a lot like businesses. When you start your first one, it’s not likely to be success, but you can take the takeaways in your second one, and then in your third one. And by the time you get to four or five, you you have a much better shot of
Damon Pistulka 38:41
Russ Johns 38:43
The interesting thing about that, and that’s a great point, is imagine when radio first started, and how it was the media of the day and how it evolved. And then how television evolved, interrupted and changed how radio is perceived and accessed. And how television, you know, yeah, you had maybe two or three channels at that point in time. And then Ted Turner, you know, there’s cable came on on board and all of a sudden we have more channels, more selection process, more diversity, more niches, you know, you were talking about PBS, and some of the shows that are on PBS and Hemingway and those things.
Now we have podcasts and we have live streams just like this, where people can actually niche down and have Shin they have, it’s not a it’s not a broadcast. It’s an actual conversation. And people can have to actually niche down to a specific topic. And so it’s actually getting more and more intimate. And it goes back to the original days of radio where they’re all sitting in front of the the radio listening to this storytelling episode about what life is all about. And we’re coming back to that in a much more effective way.
Because we can pick up our phone now, we are the media. Yeah, you have the opportunity to be broadcasting. And that’s, that’s what the pirate broadcast is about the FCC, if you don’t have permission, and you don’t have a license, and you broadcast anyway, you’re considered a pirate broadcaster. And right now, no permission needed. You just pick up your phone, and you start broadcasting. And we’re living in an amazing time and a transition where podcasting is an early adoption of that next level. And that next iteration of broadcasting, and
Ira Bowman 40:46
computation already seeing it bear it out. In real numbers, look at that, if you just look at the reported numbers for TV shows, and even views, period per channel, it’s so much more dispersed now than it’s ever been now. And the podcasts are part of that. The reason why you watch it whenever you want.
Russ Johns 41:07
Now, you don’t have to be sitting in front of a television to listen to a podcast. Yeah,
Ira Bowman 41:12
you have a good question from Mark, in the comments there says curious about how many hours per week are required to put out a podcast every week. I’m sure it changes from first time several years in? Well,
Russ Johns 41:25
that’s a great question mark. Because think of it from a different perspective. I live stream every day. And I in the actual broadcasting time itself, I have a producer that produces my show. So the total time involved in the entire production piece is by the time the graphics go out the the transit, trans scription, the podcast is created, the posts are created the social media after the show is put out. So there’s probably two or three hours a day that’s invested in this process this production. And it doesn’t have to necessarily be that complex. You can actually if you have a team, you can just show up, live stream, and everything’s handled for you.
So you’re, you’re exchanging your you’re paying for your time. Yeah, the other side of the equation is if you do everything yourself, and you’re editing your own audio, and you’re you’re posting yourself, you know, you could spend, you could spend four hours, six hours on the podcast, depending on how your production, some of these NPR productions, the storytelling ones, when they have multiple different people, they put hours and hours and hours, dozens of hours in those productions to edit, to bring that audio together to produce that show and put it out.
So it’s directly relationship your time invested is is based on the result that you’re delivering to the podcast and how you’re delivering that. Yeah, I don’t care for necessarily editing my audio, as much I process my audio to make sure that its levels are correct. And you know, I can reduce it, not to Mize it to the degree that it is. I don’t necessarily go through and edit and remove all the M’s and ahhs and everything that goes along with that. So that optimizes my time for the production team. And for myself.
Damon Pistulka 43:34
I think that’s that what you’re what you’re saying there too is one of the things that is really becoming more prevalent now that a lot of podcasts are live streams, they get converted into podcasts, and they are referred these these are rough or these aren’t refined productions in a lot of cases it’s it’s really the rawness of them translates the humanity or the person behind the podcast through them, I think in some cases, and removing all perfections and make polishing them and making them look or sound, sound, you know more perfect. Also, also kind of diminishes the value of that as a as a tool to build, connect and engage with your community. Well,
Russ Johns 44:28
it’s what results by looking to accomplish. Is it the Is it the well produced? finished product is it as you know, it’s like a musician playing you know, playing out on the street and and enjoying music for the sake of music, versus I’m going to go to the studio and produce an album. I’m going to produce an outcome like that. So you just have to decide what works for you and this is what I tell people all the time and I coach people On, decide what you’re willing to give up in terms of the outcome, if you want to, if you have a gift, and you have a message and you have something that you want to share, you have to decide what’s the best option for you to share?
Is it words, images, audio, or video, because those are the platforms, you know, blogging is a very viable option, even though there’s millions of blogs out there, it’s still a viable option to share your message, you know, images, you know, Instagram is huge, you can actually create amazing IRAs, taking some phenomenal photos that go out on social media and, and he’s helped a lot of people brand their image through collecting those graphics and those, that artwork.
And then also, you know, audio, you know, we’re talking about podcasting. And is it going to be refined? Is it going to be polished? Is it going to be, you know, you know, you’re gonna have music in the background, you’re gonna have an intro and outro? Is it you know, well produced? How much time do you want to invest in that, and it’s really goes about, I want to get it out to a lot of people. So you’ll see people on shorts, or you reels or, you know, just going live on Facebook, and just getting that snappy message out there and say, This is important.
And then it’s more of a marketing piece, to drive people back, and give them a level of awareness about their website, their information, how they’re how you can connect with them. And those pieces of the puzzle. And I, I’m a fan of video, because after producing, coming from a radio background, and producing shows for other people, and also producing a lot of podcasts for people, and editing, hundreds, if not 1000s of hours of audio. It’s like, I don’t want to necessarily edit audio right now. My life where I’m just gonna say, I’m just gonna go live. And I’m going to edit myself to the degree that I can and then work to improve that
Ira Bowman 47:05
it’s good capturing equipment, so you don’t have to love it.
Damon Pistulka 47:10
yeah. Yeah. Question from
Andrew Cross 47:14
Furman in the audience, but he is asking you to talk about the power to grow up podcast as a community instead of just a static show. He could elaborate on that.
So building up the building of the audience.
Russ Johns 47:29
Yeah. Well, as you guys have experienced in this show, in this live stream, that’s one area of growth. The other one is to actually engage in the community. And I and I know this is a catch 22 and a double edged sword. And I had this conversation with IRA online, I think yesterday, Ira. And as, as you grow your brand, and you grow your business, and you and you develop further, you have a tendency to get busier and busier.
So your ability and opportunity to engage with your audience becomes more challenging. So building systems that allow you to work not necessarily bots to go out there and spam people. I’m not talking about that. What I’m talking about is internal systems that allow you to say, Okay, I’m going to block off an hour a day for this activity, or I’m going to reach out and make that connection with somebody in my community to make sure that I stay engaging in contact with them, or have moments that you can actually send out newsletters, emails, and get them onto your own network.
So you can actually start the conversation with them. Another thing that I think is really been that I’ve noticed online, for growing community is having private sessions with your community, where you can actually teach and share and build information just like this. And so that’s a great question, Andrew, I love it. And, and I know you’re a master at it. So thanks for asking, asking the question.
Ira Bowman 49:05
I think that ties in when you agree to what you said in the beginning about picking what’s most important to you, and what you’re willing to give up sacrifice. Because if you’re looking for, to make podcasting, your main source of income, then you better plan on spending a lot of time developing that those relationships, because if you’re putting out message and then not addressing the audience, eventually they’re not going to care anymore, because they’re going to see you as you know, something other than authentic, I guess. Yeah. So
Russ Johns 49:41
absolutely. Absolutely. And I think I think right now, podcasting is all about the community. You know, if you’re building a community, and I’ll give you an example because a lot of people in podcasting I’m watching this and I’m observing this from some other people that are making progress is that I think if I have a podcast and I get a million downloads, or whatever the number is, whatever number that happens to be, then I’m going to get a sponsor to pay for my show.
Right? When in reality, we need to turn it upside down and see a different perspective, what we what we need to do is build a community and then find a sponsor that wants access to that community. Yeah, so if you build a healthy community, and you have access to these individuals, and you say, who would be willing and able to complement this, this audience with and bring value to my community? Yeah, that I could include in the equation. It’s not the other way around. It’s like, Who do I want to include in my community and who’s who’s willing to help me support this community? And, and that’s a new perspective that a lot of people miss out on the niche yet.
Damon Pistulka 51:01
It’s, it’s a great point, it’s a great point, because it’s, it should help to build the community, you know, because if you’re going to, if you’re going to take the time to build a community around a podcast, or live stream, yeah, and if you brought the wrong sponsor in, it can kill your community. That’s a good point.
Ira Bowman 51:21
There’s one more there’s one more component though. So we’ve got a three legged stool, and we’ve only talked about the two legs, let’s bring the third leg in. Okay. And that’s the odd are the guests. So when you’re talking about bringing in a sponsor that fits the message, and the audience, you also have to consider the guest. And that actually, I think, is one of the time consuming parts of this that most people don’t think about. You’ve got to book guests, which takes time and effort to talk about that. The importance of the guest in bringing in the right guest to build that show up.
Russ Johns 51:57
So I smile when you when you talk about that I read because a lot of podcasters really struggle with that process. Right. And Damon, you and Ira, I don’t think you’ve been on Andrew, I don’t think you’ve been on the pirate broadcast, have you? So but so let me ask you about your experience on becoming a pirate.
Damon Pistulka 52:26
You’ve got, you’ve got it dialed in. I mean, yours yours is so dialed in. It’s It’s remarkable.
Ira Bowman 52:32
But one of the unique things that Russ does if you guys have never been invited to be a guest is he does it he’s got a personal approach. But it’s also a professional approach. So we combine that the professional with personal and he records just to a minute or so video to invite you. And then after you sign up, there’s he helps guide you through this process. And even after you’re done. Hey, thanks for coming on. It’s like those touches are above and beyond. And I still I’ve been on a lot of podcasts.
Damon Pistulka 53:11
Oh, yeah. Yours is yours is dialed in far and beyond better than anything you’ve been on before the
treat the guest that the guest experience? Yeah. So
Russ Johns 53:21
the guest experiences is what I learned from years of doing this, right. So the true secret sauce is that your experience is what you could also create for your broadcast by using the pirate syndicate. So, so there again, it’s it’s changing the model, the pirate broadcast is actually providing the experience that you can achieve through, you know, production of the pirate syndicate.
Damon Pistulka 53:57
Russ Johns 53:58
So those systems that process everything that goes along with that, yeah, time is your most important result. Because let’s look at the results. What’s the result that I want to achieve? If time is important in its critical factor, then it’s resources you need to find a team to do something for it.
Ira Bowman 54:16
Yeah, you mean getting getting out quickly?
Russ Johns 54:18
Right. Yeah. And then also, is, is my priority to train my team to do this for me and go through the tech not technological overwhelm? Or is it Do I delegate that to somebody that already knows how to do that? So by inviting people onto the pirate broadcast, they get to experience the process that the pirate syndicate can deliver. So I’m using my tool to deliver and eat my own dog food, and also provide an experience for people that I can then ask them, How was your experience?
And is this something that you would like to do for yourself? The other factor is that it’s, it’s so approachable and so easy that a lot of people fail to realize how difficult and how many steps are required to get something out. Oh, yeah. Oh, yeah. You know, it’s a process. So they they don’t, they don’t? Because they don’t know what they don’t know.
Ira Bowman 55:24
Right, you’ll learn you’re gonna learn the same thing that the rest of us have learned over.
Damon Pistulka 55:28
Yeah, yeah. Yeah. And that’s a really good point. And that’s why I think it is valuable for people to really think about what their what what their limiting factors are, you know, in time, because what you’re talking about with the Pirate syndicate where where you can show up? Yeah, your podcast. And that’s what you do you show up and do the podcast, you do as someone like, like yours, your help to do that. Or you can go through that the time and effort to figure out all this, and I can’t even imagine producing the whole thing. Myself, and doing the whole whole nine yards myself, you know, because it’s, it’s, there’s so many hours in this when you look at it, is
Russ Johns 56:15
I want to go back to IRAs. question, though. Is that where you’re going? IRA? Yeah, well, I
Ira Bowman 56:19
was even I was gonna say this member high school when we I don’t know if you guys were in the drama department. Right. But I was in drama. Yeah, kinds of people, almost always you had the onstage talent. And then you had the text building page? Well, if you want to run a podcast successfully, I mean, I’m just going to be completely honest with you. And you don’t want to pay anybody you’ve ever been that one unicorn out there. That was both sides.
Because you know, there’s a lot of technical stuff. And then then, and then you’ve got to be lively enough and interesting enough to engage an audience in front of the camera. And like, I’m pretty good. speaking to people, but even I don’t think that I’m a perfect podcast. Host. I really think it takes a special talent to do that. Well. So that’s what it is, though. If you want to do this all yourself. You better be really better be really good, like a decathlete got to mean, you’re good at all?
Yeah, yeah. Well, well, I
Andrew Cross 57:16
think, on the other hand, though, too, you know, as what Russ is really doing here, which I think is really cool, is part of the pirate network is, is he’s making something that’s not accessible to a lot of people to be able to reach out and put something together like that, that, you know, that takes a lot of resources to do as big companies stuff, that’s big government, a big organization, you know, you know, little rough around the edges doesn’t matter. You know, it’s a style choice.
But, you know, if, you know, and I agree with you how to do it, or the art of doing it, but it’s also, you know, utilizing these ways to get in, by leveraging and using in using people like yourself, for us. It’s Yeah, say, Hey, we could do this to ensure that right,
Ira Bowman 58:06
Russ is doing something that we’re doing an exit your way, right? Let’s just draw an analogy between the two. Well, that’s,
Andrew Cross 58:13
Ira Bowman 58:14
that’s why we’re connecting for you like it’s allowing you to source the things that you’re not good at. So you can focus on the things that you are good at and get on with your day. Right, that exit your way does with businesses. Yeah, Ross is dealing with the Pirate syndicate.
Damon Pistulka 58:31
Yeah, we’re bringing out important
Ira Bowman 58:33
whether it’s somebody on your team, or like, we’re just getting ready to talk about the guests. Because the guests help you get variety of ways to to make up for your deficiencies if you’re bringing in. Because
Russ Johns 58:45
in a lot of respects IRA, that’s a great point, a lot of a lot of podcasters interview individuals that could be potential clients. Yeah. And it’s a great way to invite someone on and say, Hey, I’d love to interview you on my show is a lot different conversation than, hey, I would like to introduce you to the products I want to sell you
Russ Johns 59:12
So, and once you have them on your show, and you have a conversation, and you get to follow up and they have a good experience, then all of a sudden, it’s a different conversation. And now, you know, I’m coming up on 400 episodes. Wow. And so, and I’ve gone that’s why it’s so long. And it’s it’s really about, you know, the pirate broadcast. For anyone that’s watched it or experienced it, it’s, it’s about highlighting other people. It’s not necessarily I’m not necessarily telling you how great life is for me.
It’s not, you know, looking at my Mercedes or my Lamborghini or anything like that. It’s not like that. It’s it’s more of a downhome I’m curious about about what other people do and how they do it. Yeah, I’m shining the light on them. But ultimately, it’s the experience. And the results that I can deliver through that experience, and getting people on the show has never been a challenge for me.
And I think it’s because like I said, the experience that people have when I send them a personal video, or I send them a short video, and they walk through this process, and they can get on board, and then the reminders and then the graphics that get created and everything that goes along with that. That’s, that’s been years of development. You know, it’s like, if you want to start this from zero in your organization, oh, it’s gonna take some time. So be patient with yourself, or, or coaches, the best coaches hire coaches, right? best teams have teams. So
Ira Bowman 1:00:49
if you can’t tell who’s doing it right by who gets emulated, and I told you this a couple years ago, I I saw your pirate broadcast, and you had the PNG overlays. And I had never seen anybody incorporate it like that before. And I’m a graphic artist go. That’s a no brainer for me, bro. I’m too I’m taking that idea. So when you see all the digital media, like my marketing Monday shows and stuff like that, yeah, I have those. I got that idea from you. Like, I’ve taken more ideas from you than any other podcaster because what you do is so good. Up, it’s top shelf work. Yeah. I
Russ Johns 1:01:25
appreciate you saying that. That means a lot.
Ira Bowman 1:01:27
But it’s true. It’s not just a hyperbole to make you feel good. I
Damon Pistulka 1:01:30
mean, that’s no, it’s good. It’s true. That’s true. There’s that good. It’s that good. And I mean, that that’s that’s Yeah, it’s just the way it is. It’s just the way it is. And I’m so thankful, Russ that you’re able to come here today. And as usual Our time is our time is is over here yet, but he’s getting ready. Andrew hasn’t yell at us yet. We’re,
Andrew Cross 1:01:53
we’re interesting. Yeah, it’s let it let it roll.
Damon Pistulka 1:01:56
I do want to just express my gratitude for you being here today. Ross and I I do I didn’t want to do that. Because you are what I what I consider as like the the OG of the podcasting world here. So is it. Yeah. That thanks so much for being here today. any parting thoughts? First of all, let you do that.
Absolutely. Got a parting thought. I’m not gonna. I’m not gonna steal your ending line there. Yeah, I
Russ Johns 1:02:31
always I wake up with gratitude. And I just believe that kindness is cool and smiles are free. And and I just want you to enjoy your day,
Damon Pistulka 1:02:44
Right? Take it away, my friend.
Andrew Cross 1:02:48
Hey, well, you have been How do you? You know? I got really funny follow that. But oh, thank you very much. For us. This was fantastic. Um, you know, as we endeavor into our media here a little bit in our own way to talk about style choices.
Russ Johns 1:03:06
To join me on the pirate broadcast now, Andrew?
Andrew Cross 1:03:09
Yeah, that’d be great. I would, yeah, that would be an honor. Anyways, yeah. Thanks very much. And as usual, everybody, we will stick around. We’re going to close off the presentation, then back to the tables if you want to hang out. Network a bit. Once we’re doing that.
Ira Bowman 1:03:24
Go ahead. For anybody, anybody who hasn’t heard we’re doing on Tuesday. Yeah. Now, this is pacific time. 10am. Pacific to 1130. Pacific time, we’re doing a business accelerator Blitz for entrepreneurs. Okay, it’s free. We’re going to talk about 12 different topics that can help you take your small business to the next level. Our goal is to get you from a small and SMB to SME, you know, that is okay. But it’s free. It’s gonna be here on rebo media have the posts and stuff on our exit your way.
Yep. And on our
Ira Bowman 1:04:01
website, if you haven’t landed,
Damon Pistulka 1:04:02
that’s Tuesday, the 13th at 10am Pacific, we’re going to have the entrepreneurial accelerator Blitz gonna be talking about some of the things we do. Some of those techniques you can use, not what we do, but the techniques you can use to help your business well, thanks, everyone for joining us on LinkedIn live. We’re gonna go we’re gonna go off there, and then we’re gonna go back to the tables or email. So have a great day, everyone. Take care.