• 13:56
SUMMARY KEYWORDS
SEO strategies, manufacturers, subject matter expert interviews, Google love, E-A-T principles, content creation, ideal customer questions, digital marketing, AI marketing, core strengths, customer engagement, live shows, structured data, technical SEO, marketing plan.
SPEAKERS
Damon Pistulka, Curt Anderson
Damon Pistulka 00:02
All right, it is Friday, and you that means it is time for stop being the best kept secret. We’re sitting here today, and we are going to be talking about SEO strategies for manufacturers and how you can capitalize on subject matter expert interviews. I’m your host. One of them co host, Damon Pistulka, that other guy right over there, that pretty gentleman, Kurt Anderson, he’s going to be taking it away. We’re going to be talking about how you as manufacturers can use subject matter, expert interviews.
Curt Anderson 00:35
Damon, happy Friday, I think we lose a little credibility when you open up every week saying pretty. I don’t, I don’t. I’ve never in my 50 How old am I? But whatever, however old I am, I’ve never been referred to that as. But anyway, thank you for the compliment I feel. I feel very pretty today. You know, I feel like, there we go. I did have some of those days, did I did my eyebrows today? So, yeah, alright, let’s dive in, man. So we’ve got a lot to cover. We’re gonna go fast and furious. Yeah, we’re talking about SEO strategies for manufacturers. Damon, my dear friend, why is SEO? I don’t know. When you hear with AI, we hear like, hey, SEO is dead. Is it dead? Is it not dead? I still think it’s still I think Google. So people are still googling today, right? So SEO is still a critical cog in the wheel of to stop being the best cup speaker. Do what your thoughts?
Damon Pistulka 01:25
Well, I think you’re, you’re optimizing for the search engines, but the search engines that are now, you now using AI to help, you know? I mean, it’s just, it’s one in the same, really. And as you look at it, it comes back to the the old eat, you know, you gotta have the Google love, or they’re not going to
Curt Anderson 01:44
show up, Google love, right? That’s right, Google love. And so what, what, what Damon is referring to, I love what you see Google, Google eats, is experience, expertise, authority and trust, right? Experience expertise, authority and trust. And so, you know, as you’re doing your own searches, right? Start, just start experimenting. You know, if you’re on AI, do a search on AI. Get try to get inside the mind of your ideal buyer, that customer. Are they searching on chat? GBT? Are they searching on Claude? Are they still using Google? Are they using Google’s AI, you know, pilot, whatever, whatever tool that they might be using? Man and ask. Just keep asking your like, Hey, how did you find us? How do you do your searching? How do you find your products? How do you find your suppliers? How do you find, you know, your favorite lunch spot, right? Whatever it might be, is ask, right? I think that’s a good I think that’s good advice, right? Let’s ask, yeah. So, yes, okay, so let’s dive in. Why are for our SEO strategies for manufacturers, capitalizing on SME subject matter expert interviews. It fits Google eats, because part what did we say? Damon experience, expertise, authority, trust. Well, when you interview your internal subject matter expert, it’s a great way to get content out there. Is it? Yes?
Damon Pistulka 02:57
Yes. Well, especially, I mean, the the subject matter experts have these, usually years of experience. They’ve answered 1000s of questions of your ideal customers, and there is no better way than to talk to them about those customers and answer them for your potential new customers.
Curt Anderson 03:18
Right? Exactly. So the thing is, we gotta go we walk through a process with our clients. As a matter of fact. Damon, you know what? I’m gonna I’m gonna share a couple things real quick. Yeah, yeah. So let’s you know Hey, for shameless plug, we you and I, man who thought like two dudes at our stage in the in the game would be creating a little software tool, right? So we’re creating a little software tool for our friends out there, our clients. And so let’s take a look at it, and you guys can see my screen little digital game plan. It’s the B to B, tail digital game plan. And so what we’d like to do is we go down these steps here is when you focus on what you’re absolutely best at, what are your core strengths. Okay, so this column here, Damon, why is it being a little Captain Obvious? Why is it so important for us to be laser focused on our core strengths. Well,
Damon Pistulka 04:05
we don’t. I mean, in business, we can work on our strengths and get better at those. Those are the things that our customers really care about. That’s why we should be talking about them
Curt Anderson 04:17
exactly. So when you laser focus on what you do best. Then you think about, okay, well, who do we do these who are we serving our what are our solutions really hit the ball out of the park with? Who? What does that look like? Who is it? That type of thing, right? And as we dive in, then we think, okay, what is the problem that they have? And what questions are they asking? So I’m gonna I’m gonna cheat, I’m gonna jump over here, I’m gonna share this tab. So we’d like to call them like, Hey, what are our ridiculously important soulmate questions, right? What are the questions that our ideal customer is asking, right? So the thing is, like, so in our case, like, how do we stop being the best kept secret? So, yeah, a few questions here, you know. So here’s a great question, how much should a and I. Right? I got the right screen up. Right? Yeah, yeah, I got the right screen and, okay, how much should a small manufacturer spend on marketing? Gosh, that’s a great question right there. Why isn’t my website bringing in any leads? Do I really need SEO if I already have repeat customers? So the thing is, like going down this, this line here, you know, he wants a simple marketing plan for a food manufacturer. What’s the ROI for listing in a B to B Food Marketing directory? You know? So these are a number of questions that you know, like we might be facing with our our ideal clients. And so the goal is, if they’re asking them, right? And what’s Damon, what’s one of your favorite books of all time, for for marketing?
Damon Pistulka 05:41
Stop being the best kept secret. Wow,
Curt Anderson 05:43
of course. Thank you, Damon, my mom. You know my mom, thanks you for that one. They ask you answer, right? They ask you answer. And why? Why do I know like you just absolutely love that book. Why is that book such a great guide and a great source for AI strategy, AI marketing strategies. It
Damon Pistulka 05:59
simplifies your your marketing strategy, but it really it aligns with AI, because AI wants to answer your customers questions, give them answers, not to show them where you might be able to find the answer. And so if you’re writing content that specifically answers the questions that your customer asks, What’s it cost? How do I do it? What’s the benefits? Where the what are the disadvantages? What do I have to be prepared for all the How long does it take all these kind of things that that you can answer? Or what are you really, really, really, really good at, so that they can zone in and find, hey, I’m the person that can do exactly what they need. That’s, that’s why it’s so important.
Curt Anderson 06:38
Yep, exactly. So let’s say here, you know. Again, coming back to a couple examples, you know, hey, why am I not getting leads on my website? You know, down here, should I invest in SEO for my co packing business? You know? So again, if, in our case, like we’re targeting manufacturers, we’re working with a wonderful, amazing, incredible, small manufacturers on their digital marketing strategies, right, whether it’s SEO or digital marketing kind of figuring out this whole AI thing. So the thing is, like, what we want to do is, like, we put an enormous amount of content out on our website, right? Tons of blogs, tons and what it is, it’s like, we’re taking these questions that we feel that those ideal customers are asking and just getting those answers out there. Now, we’ve done this a number of ways. You know, hey, we’ve been doing this for a long I’ve been doing it for 30 years. I don’t know. I’ve never referred to myself as an expert, but very passionate about trying to help folks. So we get a lot of information here from our live show. We bring in tons, my goodness, we’ve had hundreds of subject matter experts that we bring here on our live show. Damon, you have a live show that you also do on Tuesdays. What’s How important has it been for you to, kind of like align with these other subject matter experts, to get this information out
Damon Pistulka 07:50
there? Well, it’s just so it’s so important to be able to give your soulmate potential customers, great information that can help them make informed decisions, whether it’s whether they find you or somebody else, it always helps. And if you can become that source of information, that’s where people come to find answers,
Curt Anderson 08:09
that’s right, yeah. So the thing is, let’s, let’s just take a little gander at, you know? So again, just to show we try to practice what we preach. So we do a lot of SEO training with small manufacturers. So again, we’re putting out all sorts of content. We’re putting out blogs. We’re doing our live stream. Here. We do videos on YouTube, you know, so all sorts of information that we think you know. So like here, you know, structured data the secret weapon for manufacturing SEO success, you know, come down here, critical technical SEO fixes that transform manufacturing website performance. This is absolutely a question or something that one of our soulmates would be asking,
Damon Pistulka 08:47
correct. Yep, those are and helping them find those answers is, is the first step in creating relationships,
Curt Anderson 08:55
exactly. So now the thing is, you and I never want to be the smartest guy in the room. I’m very rarely ever the smartest guy in the room or or at all, even when I’m sitting in the room with my new puppy, I’m still not the smartest guy in the room. But like, for example, last week, we had the privilege of interviewing a couple wonderful dudes, Rob and our Joe friend, Wilton, and so they were enlightening us on some AI marketing strategies. So again, you know, let’s, let’s unpack a couple strategies for our friends out there that are listening. Figure out like, Okay, here’s our core strengths. This is what we do best. Think about who’s that ideal customer that ICP, that ideal customer profile. We call them soulmates, right? Yep. Problem do they have? What struggles are they facing today? What are they asking? Where are they going? Are they going to social media? They go to LinkedIn, they go to YouTube. Are they going to Google? Are they going to AI chat where, you know, where are they going? How can we meet them there, and how can we be that trusted resource and Damon, we can start winding down here, as far as little tagline for our friends out there, out teach, the competition. How do you out teach the competition? Yep,
Damon Pistulka 10:03
and that’s just, the more you can help anyone in your industry make informed decisions, the better off you’re going to be. I just, I just think it’s, it’s so nice in marketing when companies take the time to really explain things well, so someone that sees their website, someone that reads their content, can really decide, hey, is this company doing something that really is important to me, that I want to learn more about and then be able to learn more about it, and go, yes, they are or no, they’re not. And make that decision before they before they reach out to go, Hey, let’s talk about it, right? Because that’s what buyers want to be able to do now. They want to be able to get all the way to the point that I think you can help me. And then they want to talk. They don’t want to call you up and go, Hey, do you think you know, do you do this? Do you blah, blah, blah, that’s, that’s 30 years ago, right? We can’t do that anymore. We have to be able to let those people understand enough by reading our digital media, whatever it’s going to be, that website, the blog post, the social post, to get to that point, they say, I’m pretty comfortable that you could help. Let’s talk. Right,
Curt Anderson 11:13
right. Absolutely. 100% drop the mic, my friend. Great answer, great response. So kind of recap again. Get those, that ideal customer, figure out what questions they’re asking. If you don’t know the answer, get somebody on your team, interview them, ask them those questions. Or, you know, start taking that and, you know, we’ll save that for another session of like, yeah, that step by step of how you actually create the SME interview. But, you know, think about that subject matter, expert interview. What do you? What do you got at
Damon Pistulka 11:42
that’s just, that’s why the subject matter expert interviews work so well, is you just, they can answer those questions, and you have wonderful content
Curt Anderson 11:49
to provide. That’s right, so great. And I have great grammar. What do you? What do you got to add? How’d you like that one? Yeah. So anyway, hey, we’ve got a couple comments
Damon Pistulka 11:57
here. Yeah, we do. I want to say I’ve got James, thanks for being here today. James, thank you, man, appreciate it. Yeah, yeah. We got Saima Sima, productive discussion. Thanks for being here today. And we got Terry brilliant. Thank you, Terry, glad we could, glad we could be out here today. And thanks everyone for for listening today.
Curt Anderson 12:13
Absolutely. So guys, you know, love to connect with you on LinkedIn. Connect with Damon, connect with myself. Love to hear what you have going on and see what’s happening in your world. Anything that you want to add. Man, it’s like Iron sharpens. Iron. We welcome any ideas, any cost, any you know how you know how you’re closing deals or how you’re getting customers, and just know, hey, we’re all stronger together. We have a wonderful community here. So Terry’s got another comment.
Damon Pistulka 12:37
Says, research a customer better than your competition and win. That is true. Terry, hey, you know what really makes a difference? You will win.
Curt Anderson 12:46
You know what I’m rereading right now? Damon, for like, probably the eighth time, is how to win friends and influence people, right? How to Win Friends and Influence People? By Dale Carnegie, I’m telling man, if you guys, if you haven’t read it, man, just make that an absolutely top priority. If you’ve read it, you know, half a dozen times, maybe it’s another opportunity to freshen up. It was written in the 1930s time was, yeah, it makes me like like strategies from the 1930 you know, nearly 100 years ago, are it’s just, it’s all about human behavior, creating those wonderful relationships. So again, thank you guys. Appreciate you joining us today again. Keep going out there, crushing it. We appreciate you, and we’re going to be back here on Monday. God bless you, and have a good weekend. Yes.
Damon Pistulka 13:31
Thanks everyone for being here today. If you got in late you want to go back to the beginning and start and come through and listen why we are talking about SEO for strategies for manufacturers and how you can capitalize on subject matter expert interviews. Whoo, was that a mouthful? Thanks everyone. Have a great rest of your week. See you.
